Milestone 2

Assume that a research study included the following question: "Why do you prefer a gasoline powered car over an electric powered car?" Explain how you would code possible responses to this question. (Note: explore all that you think might be possible answers, not just how you would answer the question).  Develop possible responses and the category groupings you would use.

why is it better to use regression analysis rather than variance analysis in analyzing drivers of customer satisfaction ?

10 . As part of the design of its control system, a company has established liquidity, debt, and DuPont ratios as indicators of its balanced scorecard. The type of indicators determined belong to the perspective: Select one: a.Of customers. b.Of innovation and learning. c.Of processes. d.financial.

Briefly describe what is meant by gaining an understanding of a business problem within the framework of data analytics.

Develop the first three steps of the management–research question hierarchy namely i) management dilemma ii) management question iii) research question(s), for the following scenario  A- The owner of city resturant in fairfax.

Nadler identifies four components that go into identifying the strategic space in the strategic choice process, which of the following is not one of the components.     Vision and mission     View of the world     View of the company     Stakeholder input

Define the followings for an agent that works as a secretary in the Faculty of Engineering at CIU. Goals: Percepts: Sensors: Effectors: Actions: Environment

In this case study, we explore the meticulous planning and execution of a charity fundraising gala to support a local nonprofit organization. The gala aimed to raise funds for underprivileged children's education and healthcare. The organizing team faced the task of coordinating a luxurious evening event, complete with entertainment, fine dining, and silent auctions, all while staying within a limited budget. They also had to secure sponsorships, promote the event effectively, and ensure that all proceeds went directly to the cause. The study examines how the team managed to achieve their goals by leveraging volunteer support, creative cost-saving measures, and building partnerships with local businesses.   Question: How did the organizing team balance the desire for an upscale gala with the need to maximize funds for the charity, and what strategies can be adapted for similar fundraising events with limited resources?

Diagnosis may be tacit or explicit and focuses on:  Answer        C)    the organization’s current executive and its position in the context of its external environment.        A)    the organization’s current internal state and its position in the context of its external environment.              B)    the organization’s historical internal state and its position in the context of its external environment.           D)    the organization’s current internal state and its position in the context of its marketing environment.

SOLVE EXERCISE 6-B

The research articles of a researcher are tabulated as follow. 2020 2021 2019 2018 12 3 5 17 Year Citation 1 2022 2017 6 2016 13 1- What is the H-Index of the researcher? 2- What is the maximum H-Index that the researcher can be achieved? 3- How the researcher can increase his/her H-Index? 2015 19

Explain the concept of predictive analytics in CRM and provide examples of how it can be used to improve customer engagement.

Suppose that in a telecommunications company, the manager wants to do a study to determine which customers are potential to receive a 30% discount on a new product. Name one quantitative variable and one qualitative variable that you would use to conduct this study. a. Existing client (qualitative) and Profession (quantitative) b. SSN (quantitative) and Existing Client (qualitative) c. Date of Birth (quantitative) and SSN (qualitative) d. Annual Income (quantitative) Profession (qualitative)

The purpose of this study was to investigate the contribution of training and employee engagement on employeeperformance using evidence from Uganda’s health sector. This study is cross sectional and correlational. Usablequestionnaires were received from 150 respondents from four Catholic founded hospitals that is Kamuli Mission Hospital, Buluba Mission Hospital, St. Benedict Mission Hospital and Budini Mission Hospital. Data were analyzed using SPSS.Regression analysis results indicate that training and employee engagement significantly predict employee performance by 44.7% and employee engagement was found to be a major predictor of employee performance as compared to training.Correlation analysis results indicate that there is a significant positive relationship between training and employeeperformance.Correlation analysis results further indicate that there is a significant positive relationship between employee engagement and employee performance. A partial mediation effect of…

The purpose of this study was to investigate the contribution of training and employee engagement on employeeperformance using evidence from Uganda’s health sector. This study is cross sectional and correlational. Usablequestionnaires were received from 150 respondents from four Catholic founded hospitals that is Kamuli Mission Hospital, Buluba Mission Hospital, St. Benedict Mission Hospital and Budini Mission Hospital. Data were analyzed using SPSS.Regression analysis results indicate that training and employee engagement significantly predict employee performance by 44.7% and employee engagement was found to be a major predictor of employee performance as compared to training.Correlation analysis results indicate that there is a significant positive relationship between training and employeeperformance.Correlation analysis results further indicate that there is a significant positive relationship between employee engagement and employee performance. A partial mediation effect of…

How does predictive analytics benefit CRM? Give examples of predictive analytics models used in CRM for sales forecasting or customer churn prediction.

Market share is considered to a Performance Measurement of which of the following Perspectives of the Balanced Scorecard? A) Financial Perspective B) Customer Perspective C) Internal-Business-Process Perspective D) Innovation/Learning & Growth Perspective

write a  Problem Statement and Research Questions  Research topic: An investigation into factors affecting participation in cricket among under 15 girls in St. Vincent and the Grenadines."

identify dependent and independent variables in this statement "We asked first 600 and then 1000 customers to think of a brand/product/service they loved and they disliked. We then asked them to write a divorce letter to the disliked brand and a love letter to the brand they admired, and to score these two brands on a scale from 1 to 10. In this way, we had a benchmark for the perception of the loved and the disliked brands."

How can predictive analytics be applied in CRM to improve customer engagement and retention? Provide real-world examples of predictive modeling in CRM.

How do I resolved this problem? Mercury, Inc., produces cell phones at its plant in Texas. In recent years, the company’s market share has been eroded by stiff competition from overseas. Price and product quality are the two key areas in which companies compete in this market. A year ago, the company’s cell phones had been ranked low in product quality in a consumer survey. Shocked by this result, Jorge Gomez, Mercury’s president, initiated an intense effort to improve product quality. Gomez set up a task force to implement a formal quality improvement program. Included on this task force were representatives from the Engineering, Marketing, Customer Service, Production, and Accounting departments. The broad representation was needed because Gomez believed that this was a companywide program and that all employees should share the responsibility for its success.   After the first meeting of the task force, Holly Elsoe, manager of the Marketing Department, asked John Tran,…

A needs assessment consists of an organizational analysis, a person analysis, and a task analysis. Identify what is involved with each analysis.

1 of 15 Home prices in the area in which your real estate office operates have increased only gradually for the past several years. However, you have noticed that demand for housing in the area usually spikes in summer. Which of the following best describes your business environment? O dynamic and simple O dynamic and complex O stable and simple O stable and complex Next Question > Assessment Navigator Questionmark Perception licensed to Yarmouk University 9 Case Fair Micro1.pptx P Type here to search

Develop the first three steps of the management–research question hierarchy namely i) management dilemma ii) management question iii) research question(s), for the following senario  A- The Country Sales Director of Blue sky Ice Cream

SOLVE EXERCISES 6-A

example of a situational analyses of BYD (Build Your Dreams) Energy Usa using BSC matrix , Porter Analysis or Anasoff metrix. AIDA Approach

Either using descriptive or prescriptive models is beneficial; however, which one is more effective?

The new industry association resulting from the merger of CASRO and MRA will be called:     The Council of American Survey Research Organizations     The Marketing Research Association     The World Research Organization     The Insights Association     None of these

Your organization has a long history as a top-level research program in health sciences. Research is of the organization's two main objectives, and is of equal importance with its public education program. After the recent departure of a top researcher, leadership grew concerned that research output would diminish. Accordingly, management has introduced a new metric as part of a control strategy associated with research output. Other metrics and evaluation criteria still remain in place. The new metric is designed to ensure that the number of research studies completed remains high. The metric is tied to incentive compensation, meaning more studies completed will result in higher compensation.   Which of the following potential outcomes is the MOST critical and foreseeable concern, given the context of the incentive?   A. The number of studies completed will not respond to the incentive.   B. The quality of completed studies will diminish.   C. Researchers will depart, given the…

A local manufacturing firm which produces engineer to order and assemble to order high value products for the pharmaceutical industry has recently been requested by its owner to provide a proposal on the benefits of a predictive performance model and methodology from a workshop that you have recently completed. You are requested to produce the following report: 1. Review the current state of the practice of performance reporting within firms. 2. Suggest a suite of appropriate key performance measures. 3. Explain the benefits of an Ex-Ante or Predictive Performance approach to enterprise performance management. 4. Recommend a methodology on how this type of Enterprise Performance Model might be deployed within actual firms. It is recommended that you use appropriate examples from the literature or your prior industrial experience to support any recommendations that you provide.

Explain the concept of predictive analytics in CRM and its potential benefits for sales and marketing.

What are the advantages of analyzing and experimenting with a model as opposed to a real object or situation?