Estee Lauder Bus 225
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Southern New Hampshire University *
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Management
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Feb 20, 2024
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docx
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Estee Lauder company uses data in this report to highlight their performance and growth in the industry even through a pandemic. They use different charts and graphs to show the companies 5-year compound annual growth rate, net earnings for the common share, sales by product, sales by region and the comparison of the 5-year cumulative total return. Estee Lauder is using this data to show how good the company did over the 2020 year. They are showing the proof by using the charts and graphs to show increases in sales even through a pandemic. Estee Lauder uses the bar chart to show the sales growth of the company as compared to the sales growth of Global Prestige Beauty and the S&P 500 Staples Index. The graph shows the
5-year compound annual growth rate of sales with Estee Lauder a 7% increase at the highest. The line chart is showing the diluted net earnings per common share from 2016-2020. The line graph is showing that Estee Lauder steadily increased in net earnings per common share with a decline in 2020. The other line graph is showing the comparison of 5-year cumulative total return in June of each year from 2015-2020. The line graph steadily increases with the biggest jump from 2017-2019. The article also uses the faces of the leadership of Estee Lauder and a review demonstrating the continued growth and strength of the company through a pandemic.
I feel like the overall look of the presentation would appeal to readers because they aren’t
making the whole thing a reading about how great Estee Lauder is. The company does a good job of highlighting their shift in strategy halfway through the pandemic to shift key priorities across the business. Thy stress how Estee Lauder stand firm in their values and commitments to their consumers, employees, and the communities where they live in work. They kept it short and sweet and then showed the people the facts with charts and graphs. I think the report met the objective of 2020 in review. They showed how they stuck things out during the pandemic and how the company continued to grow with great leadership
and a family like atmosphere that wanted to do their best during a pandemic. They met the objective of telling the people how they continued to have success through the pandemic and then gave them the numbers with graphs and charts to show the continued growth of sales through the 2020 year and pandemic. Overall, they kept it short and sweet and let the numbers and facts do the talking on their growing business.
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Table 3
Quarter
Percent change in income
Percent Change in appliance sold
Quarter
Percent change in income
Percent Change in appliance sold
1
-2.3
-2.5
6
-1.0
1.0
2
-1.5
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0.7
1.4
3
2.8
7.4
8
5.2
3.4
4
0.5
2.6
9
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5
4.6
8.5
10
1.7
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Quarter
% change
in income
% Change in
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% change
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% Change in
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-2.3
-2.5
6
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0.7
1.4
3
2.8
7.4
8
5.2
3.4
4
0.5
2.6
9
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4.6
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Year 3
Year 4
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Seasonal Index
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93
95
106
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105
106
105
101
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197
187
196
1.5211
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116
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