Quiz I

Which of the following are elements of Ulrich's revised model? Select all that apply. change agent    human capital developer strategic partner employee advocate

Doing Marketing - Consumer Motivation  Insights: Consumer motivation research focuses on the motives behind consumer decisions that are energized and directed by deep-rooted and perhaps even unconscious motives. Sometimes consumers cannot verbalize their motives, so marketers use various techniques to assess consumer attitudes toward products and services. Definition: http://en.wikipedia.org/wiki/Motivation Read more: http://en.wikipedia.org/wiki/Projective_test Read a replication of the “Shopping List Study”: http://www.jstor.org/stable/1250837  Introduction to project: To understand consumer motivation, this exercise will replicate one of the most cited consumer research studies in consumer behavior research, the Mason Haire Shopping List Study. In this exercise, you will conduct a personal interview with 10 shoppers.   Instructions: Read the shopping list below. Try to project yourself into the situation as much as possible until you can more or less characterize the shopper who…

Online, Mobile, and Social Media Marketing You Are What You Like Marketers have always been interested in buyers’ personality traits and how they influence behaviors, but it is difficult to measure personality. Until now, that is. Online, mobile, and social media technologies are now providing researchers with new tools to predict someone’s personality traits and lifestyle activities. Microsoft and researchers from the University of Cambridge analyzed over 58,000 Facebook users’ “Likes” and developed an algorithm that matched them with demographic information and personality profiles. The resulting personality profiles determined, with over 80 percent accuracy, factors such as users’ gender, ethnicity, religion, sexual orientation, alcohol and drug use, and even whether their parents had separated before they turned 21 years old. Researchers even predicted IQ and found that users with higher IQs like curly fries and those with lower IQs like…

Please indicate and explain whether you agree or disagree with the statements. Please explain your answer with example(s) Only agree/disagree, true/false or right/wrong answers will not be evaluated. 1. The difference between human needs and wants is that needs are not created by marketers. Explanation:

3. Which of the following negative perceptions might come from choosing to price a product too low? Choose all that apply. Group of answer choices Buying this product will make me look cheap to my friends who all have spent more money. The product is of low manufactured quality. This company just wants to make a lot of money. Buying this product would make me look pretentious — like a rich snob — trying to show off my money. This product isn't worth the price they're asking for it. The consumer cannot trust the product to deliver all the value it claims to give them.

Assume you are the head of the window cleaning management team and your team developed a new window cleaning product that is meant for outdoor? In this case, would you only focus on current Windex users as the target for advertising, typically female heads of households or target men who do most of the outdoor window cleaning for advertising or focus on competitive users who purchase outdoor window cleaners online?

A: How do consumers gather information and develop knowledge on immunity? How do they use their knowledge in purchase decision making? (No need to answer this question) B: What are the five new food habits consumers developed due to this pandemic?  (No need to answer this question)Based on above question present customer profiles of your five friends/respondents  ( Please only answer this question)

Should the marketing manager client be a focus group moderator? Why or why not?

Why do companies assume their incentives will be effective? O A Market research B. Brand recognition O C. People respond predictably to incentives D Advertisements

Evaluate the potential effectiveness of each ad using the following criteria: Recall—is the product obvious? Is the company obvious? Persuasion—is the key benefit obvious? Are you convinced? Deliverables: Please submit both print ads (make a digital copy with your camera or scanner). For the effective print ad, please include the following: Copy of the effective print ad Source Brief description of the target market for the ad Brief description of the objective(s) for the ad Evaluation of the ad using recall and persuasion criteria   For the ineffective print ad, please include the following: Copy of the ineffective print ad Source Brief description of the target market for the ad Brief description of the objective(s) for the ad  Evaluation of the ad using recall and persuasion criteria

Time left 1:1, What does the term 'buyer's black box' refer to in consumer buying behaviour? O a. The buying decision process that consumers go through in response to marketing efforts O b. Mystery prizes in gift stores O C. Gift wrapping services offered in stores with high levels of customer service O d. The dark feeling consumers get when they realise that a purchase does not meet their expectations Our lives in general are a mixture of many influences, most of which we cannot control. In making marketing decisions, we concentrate on the ones we can have some influence on. What are the four key characteristics that influence consumer buying behaviour? O a. Social, cultural, economic and technological O b. Cultural, social, personal, and psychological O c. Economic, technological, political and cultural O d. Psychological, demographic, cultural and social 13 Ai Ps étv * F2 吕0 F3 II F8 F4 F5 F6 F7 #3 & * 4 5 %24

In positioning work we discussed in class, which of the following is true. Group of answer choices A company can pick any position it wants and have great success with it because advertising will make the position effective. Positioning means choosing whether to be the market leader and making it happen. Positioning is decided by customers. Marketers need to learn where customers naturally place their product in their minds then orient their marketing to encourage that to happen.

I need help with this one please thank you!

Should the company she works for enact some type of punishment for her admitting to showing up to work under the influence of LSD? Defend your answer.

Customer Satisfaction is a strong metric for understanding customer sentiment, but it could be expanded to discuss how actionable customer feedback will be used to refine marketing and product strategies. For example, will customer feedback be used to improve customer service, marketing messaging, or product features?