TLS 356 Activity #2_ Power_Performance vs

How were the predictors; perceptual ability and others orientation demonstrated in the Tesco case study in which Tesco aimed to enter the Japanese and Asian markets?

Suppose you are a manager in some leading firm / organization. The owner of the firm wants you to uplift the profit of the firm by introducing some new commodity in the market. Explain all decision making process relating to successfully introducing your commodity in the market.

You work in a small coffee shop. The shop sells primarily three items: brewed coffee drinks, whole bean/ground coffee, and pastries. The shop owner has asked you to gather data on sales of the product mix. There has been discussion of whether the pastries are profitable and should they be discontinued. To complicate the matter your friend would like to sell pastries to the coffee shop and you would like the friendship to blossom into a closer relationship.   After collecting the information, you learn that while the pastries are indeed not profitable, but they contribute to covering the overhead costs. And the customer draw potential of the pastries has not been tested.   What do you recommend to the owner?

What is the advantage of crowd voting?

Describe the three winning strategies suggested byMichael Porter. What is the losing strategy identified byPorter?

Donie, CEO of a multinational tourism and leisure company, is researching cross-country differences in demographic, cultural, and market conditions. She would not likely discover that Nike produces its own line of skate shoes. Keurig has acquired a large coffee farm in Costa Rica. Scotland provides low-cost loans to U.S. craft whiskey distillers seeking entry to its markets in order to stimulate competitive rivalry. Intel's silicon chips are identical across the world. McDonald's offers 100 percent beef-free products in its outlets in India.

In order for a market to exisit, there must be a need for a product, ability to pay, willing to buy, authority to buy, and be a group large enough to result in a profit. Without these, you do not have a viable market. What are some things a person can do to prevent not having a viable market?

Can you please answer question #1 and #2 using excel?

Whether the “American Dream” is alive and well is a hot topic in current politics.One way the question is phrased is in terms of intergenerational mobility. Theargument is that our incomes should not be too highly correlated with the incomes ofour parents: it should be possible to succeed economically even if you were born topoor parents. Many studies have used simple regression analysis to measure therelation between our own income (Y, usually measured in logs) and our parents’ incomes(X, also in logs), and have found that a 10% difference in parents’ income (0.10 inlogs) is associated with about a 4% (0.04 in logs) difference in the incomes of theirchildren as adults. Thus the intergenerational income elasticity is about 0.4.Suppose we design a program that gives low-income parents a 10% increase in income during the years they are raising kids. Do you think that their children would indeed earn 4% more as adults, as the regression predicts? Why or why not? Explain, making reference…

Discuss the breadth of the sport industry and the related career opportunities with specific reference to the industry segments discussed in this chapter.

Does the political philosophy of any of the candidates or political parties, in the approaching election cycle influence your thinking, on this issue?

What are the two main competitive strategies according to Porter? Explain them and their business implications for the marketing mix. (Also refer to the conditions of the business simulation game)

2. Please use your own words and examples to describe the following principles associated with expected utility theory: dominance principle, transitivity principle, and invariance principle.

How can you use concept of time value of money for a housing decision (mortgage)?

What do the international markets and global markets do for competitions?

Over the years, the food company Nestle’s Maggi Noddles which are high marketshare with low growth markets. The company with a market share of 80-85 %, MaggiNoddles holds a very strong hold in the market and have high customer loyalty. Theproduct requires very less investment to maintain its market share and fight off anycompetition.In the case of Nestle, Nestle’s Mineral Water and Nestle’s Nescafe Coffee fall inthe high market share in high growth industry. Growing healthier lifestyle trends andemerging markets have prompted the brand to invest large amounts of investments inorder to differentiate the bottled water brands from competitors in mature markets andgrow brand awareness in emerging markets.There are products that formulate a part of the industry that is still in the phase ofdevelopment, yet the organization has not been able to create a significant position inthat industry. The small market share obtained by the organization makes the futureoutlook for the product uncertain,…

Why is it important to match supply and demand? If a manager believes that supply and demand will not be equal, what actionscould be the manager could take to increase the probability of achieving a match?

What does it mean for a real estate market to be “segmented,” and why do we observe it? Do we expect the RE asset market to be more, less, or about equally segmented as the space market?

Do GVCs contradict the notion of comparative advantage?

You have an ice cream shop and you want to build your business.  You're ready to apply what you have learned about marketing strategy (4 P's) to build your business.  Select the link below to play the ice cream simulation.  In this simulation, you'll need to make several decisions that focus on the Four P's of the Marketing Mix.     In terms of the assigned reading for this unit, describe the marketing mix strategy you applied in your simulation (make sure you understand term marketing mix) Describe the segmentation criteria that you could use to more accurately identify the target market in the simulation. Discuss the promotions that you found either helpful or not that let to building your business. Please provide why promotions worked or did not.

Sustaining competitive advantage can be challenging. The entry of new competitors, the possibility of imitation, and the changes in the firm’s context can affect the firm’s profitability and, historically, have affected firms that had competitive advantage in very distinctive ways. For instance, Coke and Pepsi have sustained their market dominance for nearly a century. On the other hand, General Motors and Ford were hit hard by competition, in particular of foreign companies entering the market, and never fully recovered. What is different about the product/market situation in these cases that affects the sustainability of their competitive advantage? Which elements of the strategic landscape were responsible for Coke and Pepsi’s success and which elements were instrumental in GM and Ford losing an important share of the market?

[Insert your responses to the following questions: Analyze a business owner’s decision making regarding whether to enter a market. For example, what factors determined the driver’s entry and exit into the market in the simulation? Use economic models to support your analysis.]

You're moving to California! There are just no jobs in Nebraska, and it just makes sense that you move to California where jobs are plentiful. You have an old car, 2 suitcases, and just enough money to pay for gas for the 4 day trip. You have room for yourself, 5 additional passengers and 5 more suitcases in the car. Choose your passengers from the list given, but make sure you can justify your decisions based on human wants, needs, values, interests, and values. Joe is a mechanic, and knows how to drive a car. You've never spent much time with him, but you've heard people say he's a very violent person. He has 1 piece of luggage and 6 blankets. __John knows how to drive a car, but knows nothing about how they work. He says he will go with you, but only if he can bring all 4 of his big suitcases...two filled with canned food & water. Susan grew up working on her brother's race car. She's a good driver. She thinks you're great! You like having her around; she makes you feel important.…

You're moving to California! There are just no jobs in Nebraska, and it just makes sense that you move to California where jobs are plentiful. You have an old car, 2 suitcases, and just enough money to pay for gas for the 4 day trip. You have room for yourself, 5 additional passengers and 5 more suitcases in the car. Choose your passengers from the list given, but make sure you can justify your decisions based on human wants, needs, values, interests, and values. _Joe is a mechanic, and knows how to drive a car. You've never spent much time with him, but you've heard people say he's a very violent person. He has 1 piece of luggage and 6 blankets. _John knows how to drive a car, but knows nothing about how they work. He says he will go with you, but only if he can bring all 4 of his big suitcases...two filled with canned food & water. Susan grew up working on her brother's race car. She's a good driver. She thinks you're great! You like having her around; she makes you feel important.…

How is the “thinking fast versus thinking slow” analogy likely to influence business decision-makers?