MGT498 - WK5 - Strategic Management Research Project Presentation

STRATEGIC MANAGEMENT RESEARCH PROJECT PRESENTATION Forrest Iwaszewski MGT/498 – Strategic Management Professor William Crigger March 17, 2024

EVALUATION OF ALPHABET INC.’S MISSION, VISION, AND VALUES • Mission Statement: Alphabet's mission statement is to organize the world's information and make it universally accessible and useful. Vision: Alphabet's vision is to provide innovative technologies that improve people's lives and create value for shareholders. • Alphabet Inc. is largely successful in aligning its actions with its mission, vision, and values. However, like any large organization, it faces challenges and criticisms that it must address to fully realize its stated objectives.

ANALYSIS OF THE STRENGTHS AND WEAKNESSES OF ALPHABET’S COMPETITIVE ADVANTAGES Internal Strengths  Strong Brand Recognition  Global Influence  Technological Innovations  Diversity  Revue Growth  Employee Satisfaction  Large User Base  Dominant position in the global search engine market Weaknesses  Dependence on advertising revenue  Lack of diversity in revenue streams  Privacy Concerns  Unfair Business Tactics  Tax Avoidance  High dependence on online technology  Employee Turnover Opportunities  Cloud Computing  Artificial Intelligence  International Expansion  Diversification of Revenue  Expansion in Emerging Markets Consumer subscription-based products  Financial Performance Threats  Competition  Data Privacy  Ad-blocking  Regulatory Risks  Disrupting Technologies  Cyber Threats  Regulatory Compliance Concerns External

ANALYSIS OF THE STRENGTHS AND WEAKNESSES OF ALPHABET’S COMPETITIVE DISADVANTAGES • Key strengths that position the company for continued success. • Its weakness is its reliance on advertising revenue and the complex regulatory environment present notable weaknesses.

A PLAN TO MEASURE AND MONITOR THE EFFECTIVENESS OF YOUR RECOMMENDED OPERATIONAL CHANGES IN ALPHABET’S COMPETITIVE ADVANTAGES TO ACHIEVE ORGANIZATIONAL GOALS • Reduced Overdependence on Advertising • Addressing Regulatory Concerns • Increased Cross-Subsidiary Collaboration • Prioritization of Emerging Technologies • Monitoring Progress • Addressing Regulatory Concerns • Prioritization of Emerging Technologies

A PLAN TO MEASURE THE RESULTS AND EFFECTIVENESS OF A PROPOSED OPERATIONAL CHANGES TO IMPACT ALPHABET’S COMPETITIVE ADVANTAGES • Identify Key Performance Indicators (KPIs) • Benchmarking • Implement Operational Changes • Measure Impact • Continuous Improvement

ASSESSMENT OF ALPHABET’S GLOBAL STRATEGY • Dominance in Online Video • Monetization and Advertising Opportunities • Diversification of Revenue Streams • Global User Engagement • Integration with Other Google Services

CHANGES TO ALPHABET’S GLOBAL STRATEGY • Cloud services • Consumer subscription-based products • Hardware such as smartphones and home devices present avenues for growth.

A PLAN TO MEASURE AND MONITOR THE EFFECTIVENESS OF YOUR RECOMMENDED OPERATIONAL CHANGES TO ALPHABET’S GLOBAL STRATEGY TO ACHIEVE ORGANIZATIONAL GOALS Aspect Description Metrics/KPIs Responsibility Timeline/ Frequency Revenue Growth Track changes in revenue in targeted markets or segments. Revenue increase percentage Finance Department Quarterly Review Market Share Monitor market share shifts in key regions. Market share percentage Marketing & Sales Teams Biannual Analysis Innovation Rate Measure new product/service launches and their market impact. Number of innovations, market impact R&D and Product Teams Annual Assessment Customer Satisfaction & Engagement Use surveys and digital metrics to gauge customer satisfaction and engagement. Net promoter score, digital engagement metrics Customer Service Team Monthly Survey Cost Efficiency Evaluate operational costs against revenue. Cost-to-revenue ratio Operations & Finance Teams Quarterly Analysis Employee Engagement & Productivity Implement surveys and productivity metrics to assess workforce alignment with new strategies. Employee satisfaction score, productivity metrics HR Department Biannual Survey Benchmarking and Target Setting Establish benchmarks and set measurable targets for each KPI. Benchmarking reports, target achievement Strategy and Planning Teams Initial Setup & Yearly Review Data Collection and Analysis Utilize analytics and big data for real-time monitoring and market analysis. Data accuracy, analysis reports IT & Data Analysis Teams Ongoing Monitoring Reporting and Review Schedule regular reports and strategy review meetings. Report comprehensiveness, meeting outcomes All Departments Monthly & Quarterly Reports Stakeholder Feedback Conduct surveys for stakeholder feedback and perform market research. Feedback scores, market research insights PR and Market Research Teams Quarterly Feedback Risk Management Monitor risks and develop contingency plans. Risk assessments, contingency plan effectiveness Risk Management Team Ongoing Assessment Long-term Impact Assessment Annually review the strategy's long-term effects on growth and market position. Long-term growth metrics, market position Senior Management Annual Review Alignment with Organizational Goals Ensure KPIs and metrics support broader organizational objectives. Alignment score, goal achievement rate Executive Team Yearly Alignment Check Technology and Innovation Tracking Monitor new technology integration and innovation impact. Technology adoption rate, innovation impact Technology & Innovation Teams Ongoing Tracking Sustainability and Social Responsibility Assess the environmental and social impact of operational changes. Sustainability metrics, CSR impact Sustainability Team Biannual Sustainability Review

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