BMGT Week 5 Discussion

Q2. What is Product Positioning, also explain how we can identify the possible competitive advantage in ourproduct if we are selling "Detergent" in rural areas of Punjab, Pakistan.

CB Assignment 5 (Consumer Decision Making) After watching the Consumer Decision Making Presentation, complete the following spread sheet and indicate which brand is most likely to be selected for each of the approaches below. Smart Phones for Smart Phone Attitudes Product Attributes Price Good Reception Screen Size Camera Quality Weight Conjunctive: Product Attributes For Conjunctive use a cutoff rating of 4. For Disjunctive use a cutoff rating of 10. Price Good Reception Screen Size Camera Quality Weight Brand Selected= Disjunctive: Product Attributes Price Good Reception Screen Size Importance Rating 35 25 20 10 10 Camera Quality Weight Brand Selected= A 6 8 8 4 6 35 25 20 10 10 Brand Scores B с 8 7 6 5 A 9 2 7 Minimum Rating =4 (on all attributes) Importance Ra 10 6 3 Brand Scores Rating of 10 on ANY attribute Importance Rating 35 25 20 10 10 Brand Scores C A B D 5 6 8 2 4 D D Lexicographic: Select Best Performer for Most Important Attribute

9 Aldi has been a successful retailer in Australia in the last 20 years. This success has been achieved in a highly competitive market in which two other giants, Coles and Woolworths, have dominated the market for many decades. Use desk research and find out about the reasons behind Aldi's success in Australian marketplace.

Ansoff matrix about new carbon fiber 3D printing bicycle company with Research and development new features ( introduced product in Europe & Asia pacific region during market simulation, in future will enter Latam-MEA region)

Product For OREO BISCUITS product in Pakistan discuss it with respect to following terms. use internet for data purpose but don't take same content use own words. Product type: Target Segment: Problem solved by the product: Benefits of Products: Product model components: Product attributes: Brand Name: Do you think brand name is appropriate with respect to theory discussed in class? Brand Positioning: Brand Sponsorship: Product price: Competitors: Position of brand in market with respect to competitors: Brand Extensions: Manufactured by: Company name Product Line/s of company Product mix width of company Product mix of company

Subject: Channel management Q6): What factors influence the consumer buying behaviour & why explain a: income b: comfort c: life style d: all of above

•Describe your understanding of the product “uggboots”? Where did ugg boot originate from? Which country records the most sales of ugg boots in the world? Which is the world’s best selling brand of ugg boot (in terms of total sales)? Which country is its company? Where are most of the uggboots made these days? •Describe the profile of the buyers of ugg boots? How do we know? Would you buy one yourself? Why or why not? Would the ugg boots sell well in your country?

Place: What are Possible ways to get the coca-cola product  to the consumer What is a possible place to store the coca-cola prodcut  Where is coca-cola sold?

Customer relationship management is one of the most important marketing concepts. It is commonly known as CRM by its acronym in English: customer relationship management. This management's most relevant element is creating more value and generating more satisfaction than the competition. In a broader sense, customer relationship management refers to building and maintaining profitable customer relationships by delivering services of superior quality, value, and satisfaction. Question: Is CRM only for large corporations? Why or why not?

Lulu Hypermarket is a big business in the retailing sector. There are many branches across Wilayats in Oman. The business pays more attention to its customers by providing all the necessary items and products with good quality. Based on this case, answer the following questions: Question: What are the responsibilities of Lulu Hypermarket towards its customers? Explain any two responsibilities in detail.

Example of merit and demerit goods in tourism industry with details explanation (describe)

PokariBeets is the newest sports drink in town. They are the first brand (First Mover) in Bangladesh to make sports drink out of Beet (Vegetable) Juice. What are the advantages & disadvantages they will face in the market? MOST IMPORTANTLY mention how they can overcome/avoid some of the disadvantages. Discuss with examples.

Give 3 examples of hidden expenses for the purchase of a new car

Define the following terms in your own words with an aid of an example: Q.2.1.1 Distribution Channel Q.2.1.2 Bulk Breaking Q.2.1.3 Merchandising

The 4 star option would be better because of the following reasons : It had four precious stone inns refined, upscale, and up-to-date all through the whole lodging, including the visitor rooms. However, the five star was extravagant but they had following disadvantages (a)absence of qualified staff, (b) low execution, and poor the board of numerous homegrown lodgings, and (c) powerless brand name. Constantly Changing Consumer Demands, Deficiency of Experienced Personnel, Customer Perception of Risk, Vulnerability in International Travel, Visitor Focused Technology, New Regulations all makes it difficult for the hospitality business to operate. So they can go for 4 star lodging as it would cost them low as compared to 5 stars. 4 star lodging incorporates significant data like unrefined substance necessities, rundown of apparatus, and assembling process for the plant. Center venture financials like plant limit, costs associated with setting up of undertaking, working capital…

Olivier Creed (Creed Perfumes) are going to launch a new variant in Eau de Parfum. It has a top note and a floral fragrance. They have set a price for 100 ml is PKR 50,000. Now, you are a Brand Manager at Olivier Creed (Creed Perfumes) and introduce this variant in Karachi only. Provide us the Complete brief that how would you launch this variant. In your Plan, must have the answers of the below questions: (10) (a) How do you make segment(s) for this variant? (b) What would be your target market? (c) What benefits do they seek from your product? (d) How customers can differentiate your product with your competitors? (e) Which channels are best for reaching them? (f) How to place and promote your brand?

Ernest & Julio Gallo PRODUCT OR SERVICE: PRICE Early market strategies featured a cost leadership strategy and strict control of distribution channels. MARKET CONDITIONS DICTATE Responding to increasingly sophisticated consumers, adopted a differentiation strategy focused on higher priced quality product. The New York Times AND MARKETING STRATEGY Unlike most newspaper, the number of news page is not linked to a ratio based on advertising IMAGE IMPACTS FINANCIAL HEALTH Image changed from cheap low quality to higher quality but still reasonably priced product. CORPORATE STRUCTURE Corporate structure is likely product divisional but the business remains under family control. Durability Imitability Transparency Transferability Replicability Other comments space sold. REFOCUSING FOR BOTTOM LINE After a short period of other media acquisitions it began divesting many of them to refocus on core business and electronic delivery of news. Sony Corporation Began as a producer of cheap low- end…

Delta Air ConditionersThe Industrial Central Air conditioning (AC) market in India presents a fragmented scenario with more than 9 players from all over the world. Delta Air Conditioners of UK entered the market 8 years back with innovative high performance product range and quickly grew to be the 6th largest player. The central AC market has major application in Malls, theatres, hospitals and office complexes and the industry was growing at around 12% annually from 2010 to 2015. Performance of Delta Air Conditioners in Q1 of fy2016Though Industry grew by 15% but the sales of Delta AC dipped by 2% in this period, despite introducing 2 new products. The alarming figures of the quarter led Mr Bakshi, National Head Sales and Marketing asking each zonal Sales Head to identify reasons for this decline. At the Q1 Review Meeting held in end July, most Zonal Heads attributed it to customer dissatisfaction due to poor after sales service covering poor dealer workshop infrastructure, non…

ety (Dr. Faui & Dr. Ellas) Studėnts Which of the following is not an advantage of an Internet pharmacy as compared with a traditional pharmacy? Select one: O Patients can pay for their medications with VISA O There is less intimidation for patients in ordering sensitive medications O It is more convenient to use an Internet pharmacy. O Patients can find price comparison easier online Nex Jump to... Dr. Fadi C へ G 31

Q: Write the methods for determining pricing of new products?

Topic: Distribution and channel  Old model: B2B, B2C, it means the producer sell to retailers and the retailers resales to customer. New Model: Direct to customer (DTC) Through the internet to sell product to customer directly. In the new model, is it true that relationship and partnership are important or not compare with old model?

Explain the Destination Managemet Mix (8 P's) DMO Marketing Mix (8 Ps) People Partnership Programming Product DMO Marketing Mix (8 Ps) Packaging Price Place Promotion nga. ISO 9001

What is “Chasm”? Describe the most effective ways to cross the chasm when introduction new product in the market with examples.

5.4 You need to purchase a delivery vehicle for your growing business. Apply the six steps decision-making process in choosing the best vehicle for your business. List the steps heading, discuss these headings and present practical examples for each heading.