Medlowlark Shopping Centre
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Identify what Wieland Wettstein and his partners “Want” to do.
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Personal Preferences
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Professional Preferences -
Goals and Objectives
-
Short term and long-term goals
-
Implications for alternatives moving forward
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Risk Tolerance (criteria) – Valuing if individuals can take on risk
Whatever they decide to do with the mall, it must be paid off within 7 years
Turn Meadowlark mall into a successful long-term investment
Improve Vacancy
Reposition mall
Want to draw more customers to Meadowlark Mall
Maintain a healthy level of income
Risk Tolerance – low – as a long-term investment (7 years)
Risk Tolerance (high) – put $15 million, 7 year payback risky cannot opt out, successful and able to take on more risk, have other ways of making money not only dependent on meadowlark.
Identify what Meadowlark “Needs” to do, given the environment, in order to be successful.
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Industry (PEST, KSFs)
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Competition (Who are they?, SWOT, KSFs)
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Customer (Segments, Threats and Opportunities, KSFs)
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Distribution/Trade (Roles and Demands of suppliers, Threats and Opportunities, KSFs)
Industry
KSF – Single and Multi-tenant complexes with free standing buildings and exterior access
KSF – Low Vacancy rates – can solve with anchor stores
Customer Analysis
Who?
Primary (CRUs), Secondary(Shoppers)
What do they want?
CRUs – Foot traffic, Low lease rate, location
Shoppers – Variety, low prices, convenience, brand name stores, theme/concept, accessibility
How are they influenced?
CRUs – low vacancy rates
Shoppers – Anchor stores
What are the implications of this?
Competitive Analysis
West Edmonton Mall
SWOT
World renowed
Variety
But Tourist Mall = busy
4 other malls
Can cater to specific small markets
Identify what Meadowlark “Can” do
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Finance
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Marketing
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HR -
Operations
Marketing – Neighbourhood mall, cater to elderly Finance – Wettstein can manage accounts, still profitable after low vacancy rates
KSFs – Attract anchor tenants – Dykstra knew everyone
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Attract other tenants
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Sufficient Foot Traffic – location
Competitive Advantage -
location
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Team of Human Capital?
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