Medlowlark Shopping Centre

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School

Western University *

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Course

1220

Subject

Management

Date

Apr 3, 2024

Type

docx

Pages

2

Uploaded by BrigadierCamelPerson39

Report
Identify what Wieland Wettstein and his partners “Want” to do. - Personal Preferences - Professional Preferences - Goals and Objectives - Short term and long-term goals - Implications for alternatives moving forward - Risk Tolerance (criteria) – Valuing if individuals can take on risk Whatever they decide to do with the mall, it must be paid off within 7 years Turn Meadowlark mall into a successful long-term investment Improve Vacancy Reposition mall Want to draw more customers to Meadowlark Mall Maintain a healthy level of income Risk Tolerance – low – as a long-term investment (7 years) Risk Tolerance (high) – put $15 million, 7 year payback risky cannot opt out, successful and able to take on more risk, have other ways of making money not only dependent on meadowlark. Identify what Meadowlark “Needs” to do, given the environment, in order to be successful. - Industry (PEST, KSFs) - Competition (Who are they?, SWOT, KSFs) - Customer (Segments, Threats and Opportunities, KSFs) - Distribution/Trade (Roles and Demands of suppliers, Threats and Opportunities, KSFs) Industry KSF – Single and Multi-tenant complexes with free standing buildings and exterior access KSF – Low Vacancy rates – can solve with anchor stores Customer Analysis Who? Primary (CRUs), Secondary(Shoppers) What do they want? CRUs – Foot traffic, Low lease rate, location Shoppers – Variety, low prices, convenience, brand name stores, theme/concept, accessibility How are they influenced? CRUs – low vacancy rates
Shoppers – Anchor stores What are the implications of this? Competitive Analysis West Edmonton Mall SWOT World renowed Variety But Tourist Mall = busy 4 other malls Can cater to specific small markets Identify what Meadowlark “Can” do - Finance - Marketing - HR - Operations Marketing – Neighbourhood mall, cater to elderly Finance – Wettstein can manage accounts, still profitable after low vacancy rates KSFs – Attract anchor tenants – Dykstra knew everyone - Attract other tenants - Sufficient Foot Traffic – location Competitive Advantage - location - Team of Human Capital?
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