Week 1 Homework Assignment

The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.   Questions 1. Provide a discussion on the 4P’s of the marketing mix for a product of your choice.   2. Determine the market segmentation for the product discussed in question 1 above.

Scenario: Lee is the owner of Lee's [business type selected by your instructor], which is located in the city closest to where you live. Lee has now hired you to design the basic components of a marketing strategy for her business. Instructions: Summarize a marketing strategy for Lee's addressing each part. You can view Parts 1-3 you completed in Unit 1 concerning the mission, situation analysis, and marketing objectives. This week you will complete Parts 4-6 below to submit your final assignment to the Unit 2 Dropbox. Checklist: Part 4: Marketing Strategy ⚫ Describe the target market strategy for Lee's business. Paint a very clear picture of who Lee will be targeting for her product. For example: Appealing to an entire market, concentrating on one particular segment, or multiple market segments. • Explain the four strategies for growth: market penetration, market development, product development, and diversification. How can Lee use market penetration to increase her sales? Explain. ⚫…

Develop a six-month Merchandise Promotion Plan  Week2 This term, you will develop a six-month Merchandise Promotion Plan (project details to follow) This plan includes assignments develop over the 10 course period Some of you would like to continue to represent the company’s researched for the Marketing Plan (FASH206 Marketing for Fashion) otherwise you may select another For this course, you will serve as the Fashion Director for the company You will need to determine a specialty retailer you wish to represent For this assignment, you will need to conduct in-depth analysis on the organization’s promotion direction, the promotion mix departments (eg, is there a fashion office, PR, etc) You will need to include whether the company uses internal or external agencies To gather this information, you will need to visit the company’s website as well as contact the company directly for the information For instance, you may locate on the…

Explain the importance of the marketing mix (4ps) and how should the companies manage this to success.

Prepare a marketing plan for "Passenger drone" using the below rubric Table of Contents Part 1: Executive Summary Part 2: Market Analysis a. Competitors (direct/indirect, SWOT) b. Macro environment c. Micro environment Part 3: Objectives Part 4: Marketing Strategy a. Target market (segmentation and positioning) b. Marketing mix c. Advertisements (TV, Radio, Poster, Tri-Fold) Part 5: Action Plan a. Activity b. Responsibility c. Schedule d. Budget e. Evaluation

CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions. CLO #6 - Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.

Krispy Kreme Doughnuts, Inc 2015  . Startegic management. Part B  Review and present the mission statement of Krispy Kreme Doughnuts Inc 2015 .Does the their statement meet those 9 components ? Mission Statement: Consumers (1) are our lifeblood, the center of the doughnut (2). There is no substitute for quality in our service to consumers. Impeccable presentation (4) is critical wherever Krispy Kreme is sold (3). We must produce a collaborative team effort that is unexcelled (5). We must cast the best possible image in all that we do (6). We must never settle (7) for “second best;” we deliver on our commitments (8). We must coach our team (9) to ever-better results. Please use own sentences a) Read and evaluate the mission statement of that organization accordingly which evaluation of mission statement, Components, Legends. b) Identify whether the mission statement is good or not good, re- number the components terms in bracket as mention those related components.State reason for your…

What does SWOT stand for? What words do each of the letters represent and what do they mean?

Please only answer CLO #5 CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions. CLO #5 - Identify the interrelationships among concepts, principles, and theories used in different areas of marketing management between nations and their economic and social-culture systems. CLO #6 - Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.

iness   MarketingQ&A LibraryWhat are the significant findings/ key matters of Southwest Airlines   What are the significant findings/ key matters of Southwest Airlines   close   Get live help whenever you need from online tutors!Try bartleby tutor todayarrow_forward   Question   Rollin King and Herb Kelleher started Southwest Airlines in 1971 with this idea: if they could take airline passengers where they want to go, on time, at the lowest possible price, and have a good time while doing it, people would love to fly their airline. The result? No other airline in the industry's history has enjoyed the customer loyalty and extended profitability for which Southwest is now famous. The company now flies more than 3,400 times each day to over 64 destinations across the United States       There's more to the story, however, than making promises and hoping to fulfill them. A large part of Southwest Airlines' success lies in its ability to plan long-term capacity to better match demand,…

1. Discuss the relationship of product and customer’s needs. 2. Discuss the relationship of price and cost of the customers. 3. Discuss the relationship of place and convenience. 4. Discuss the relationship of promotion and communications. 5. Are 4Cs important in marketing? Why? 6. Why is there a need to discuss 4Cs in marketing?

suppose that you are a managing partner of a local accounting firm, responsible for the business development. there are around 50 staff members in the firm. currently the business has two units, assurance service and taxation accounting services. now the firm plans to expand its business into business information system consulting area. 1) pleas discuss the potential customer bases that the firm might have. 2) Please use marketing 4Ps as a tool to discuss how the firm can develope its new business in IT consulting are.

Mobile phone, once seen as a fashion accessory, has been one of the fastest growing technologies and necessities in the world to date. Against the backdrop:1. Interpret and describe the significance of the role of product designers in light of what was already know about products2. Explain any new understanding.3. Propose a model to that effect

The major pencil manufacturers: O Created the adult coloring market segment with clever new product and marketing O Were surprised to discover the market when they started running out of colored pencil supply O Were surprised to discover the adult coloring market but created coloring web sites where they present picture galleries of customer colorings and services that transfer a customers colorings into framed art and onto cushion fabric. the colrings

Prompt: In 1924, Kleenex tissue was invented as a means to remove cold cream. The product was initially backed by a series of advertisements that included endorsements from the era’s Hollywood stars, like Helen Hayes and Jean Harlow. After studying customer usage habits, however, the manufacturer (Kimberly Clark) realized that many customers were using the product as a disposable handkerchief. What strategy change should Kimberly-Clark adopt?

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ABC Company, a well-established tech company, is gearing up for the launch of a new line of innovative products in the upcoming year. The company aims to captivate its target audience and secure a strong market presence through effective marketing planning. question -- Identify and discuss three strategic marketing objectives that ABC Company should consider for the launch of its new product line.

Identify whether the given refers to existing customer, prospects, or target market users.

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When reviewing the performance of an implemented marketing strategy which factors are likely to be considered?SalesGross marginNumber of consumersCoupon redemptionROIAll are correctNone are correct2. What company document is used to develop other important company documents?marketing planpositioning statementmission statementPositioning statementAll are correctAll are incorrect3. A document with four elements that together provide instructions/directions to guide markeing strategy such as; product development, promotion, place, price and target consumers.positioningsegmentationtargetingvalue propositionPositioning statementnone of these answers are correct4. When reviewing the performance of an implemented marketing strategy which factors are likely to be considered?SalesGross marginNumber of consumersCoupon redemptionROIAll are correctNone are correct

Business plan users measures a business and its growth by means of sales, thus statement of sales is a cru- cial part of your business plan. Sales forecasting is a pillar of your business plan but no wories it doesn' require complex equation. In sales forecast, what you needed is an educated guessing based on the pos- sible demand of your product. Below is the demand and supply of t-shirt among your competitors, analyze the figures in the table and discuss what it fries to imply in the box below. Historical Data Total Demond Supply: Competitor A Supply: Competitor Supply Competitor C Total Supply sold per year B sold per year sold per year Year 1 25,037 1110 1221 1343 3674 Year 2 29,540 1721 1843 1977 5541 Year 3 34,494 2825 2888 2966 8679

Example of marketing plan of street foods. Executive summary: Present market situation: SWOT Analysis: Marketing Objectives Marketing Strategies: Marketing Programs in the marketing mix: Budget: Controls:

Activity 2 Let's Do it! Directions: Choose brands for each type of good, write the consumer buying behavior for each type and its effect Consumer Buying Behavior Bases Sardines, Milk, Pasta, Bottled Water, Rice (Consumers buy many goods to use to satisfy personal or |family needs.) (Consumer buying behavior is affected by age, occupation, income level, education, gender etc. of consumers.) Types of Goods Effect

Crea rive Homework/Short Projecc Imagine that youare building your own e-commerce site. Havinga keen understanding of the importance of defining and putting in place a set of conversionsand metrics in advance of launching the site, youhave incorporated the definitions and development or specific conversions for tracking into theplanning of the website. list which actions onthe site would indicate a conversion for tracking purposes and how they would align with the goals of your business. Because this is your website, feel free to assume the inclusion of any sonsof features or elements (conventional or unconventional) that you believe would be valuable in terms of the website's look and feel that wouldenable better tracking and analysis of marketingperformance.

Personal Selling  CB a. what is the sales function in a maufacturing and distribution company?  b. what is the role of personal selling in a manufacturing and distribution company?  c. How often should sales forecast is completed and how well the plan is used in the day to day operations. What forecasting tools are used?

Company: Apple Inc. Product Description: Apple HomeLife   Follow this Outline 1. New product overview (brief/paragraph) 2. Situation Analysis: Company SWOT analysis (not product) 3. Segmentation, Target Market Segmentation Analysis Primary Target Market Description 4. Marketing Objectives (Goals) Objectives Notes: Use “SMART” Goal setting technique. Address all 4 PsOne or two sentences per objective b. Positioning. Notes: Highlight a specific position to focus against your competitors especially the competitor you highlighted in External Environment. Include a positioning map. 5. Marketing Strategies Product/service 3 layers (list is acceptable for this section) Benefits available Promotion Use the entire promotion mix A phased approach to match the stage in the product life cycle is recommended Price Pricing chapter: Elasticity, Choose Price Strategy, Tactics for Fine Tuning the Base Price Place

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The 4Ps are all a marketing manager needs to create a marketing strategy for a service business". Prepare a response that argues the contrary and justify your conclusions.