Case Analysis #2

Regarding Imprelis product, How should DuPont address their customer’s fears and minimize the impact of the crisis for everyone concerned such as the emerging power of stakeholder controlled social-media; the anticipation of opposition from different stakeholders; the economic costs involved; and the potential damage to image and viability of the corporation?

In what ways Burger King could have attracted customers? Or it is not a feasible product? Discuss in detail.

1. Since lighter skin and skin whitening are popular in Thailand, is it wrong for marketers to offer and promote products that encourage this belief and behavior? Explain why or why not. 2. Find other examples of marketers creating controversy by promoting culture-based products that could be viewed as inappropriate by others outside of that culture. A Unilever brand in Thailand ran into some problems with one of its promotion campaigns, the "Citra 3D Brightening Girls Search." Citra Pearly White UV Body Lotion is marketed as a skin-whitening product. Skin whitening is popular in many Asian countries because lighter skin color is associated with higher economic status. However, this belief is not created by marketers. Anthropologists point out that Asian cultures, and Thailand in particular, have long histories of associating darker skin tones with outdoor peasants and field workers and lighter skin tones with higher socio-economic status. Citra s advertising was criticized because…

clarification of Exploration evaluation arret Explain technical fisibility and commercial viability indicators when EEA has been impaired / subject for impairement Difference 4-Natural mineral, warte in asset cost of natural resources. ep it Simple Make it happen | Be accountable One Team

Big Bang or Big Bust: Marketing Bulletproof Products for Children 1. Do you categorize advertisements for bulletproof backpacks for kids as ethical or unethical? Discuss the rationale for your viewpoint. 2. Are there conditions for which fear-appeal advertising campaigns are appropriate? Explain your answer by providing examples. 3. To what extent is the marketing and advertising industry responsible for ensuring ethical standards of advertising are defined and implemented? 4. To what extent are marketing and advertising agencies responsible for ensuring ethical standards of advertising are defined and implemented? 5. To what extent are marketing and advertising professionals responsible for ensuring ethical standards of advertising are defined and implemented? 6. Should Michelle accept the job offer as a marketing employee at a company that sells bulletproof products for children?

You are required to develop a brief marketing plan for a Bodywash product, that you will launch in your country. This new product can be an extension or adaptation of a currently existing product in your country.  1. Brief Overview of the Marketing Mix for the Product. This should be a concise description of howyou will address product features, distribution, promotion, and pricing for the product.2. Conclusion: What value does this product offer to consumers that makes it unique or superior to othersimilar products on the market, and that is it likely to make it successful?

Salvatore Ferragamo, is based in Florence, Italy. It is one of the world’s leading fashion brands. Furruccio, president of the company and chairman of the board noted that ‘emerging markets represent important opportunities for luxury goods such as Salvatore Ferragamo’.   Ferragamo and many other companies in the luxury industry face challenges as consumer habits change. Historically, the luxury shopper was brand loyal, now they are losing sales as many shoppers pursue the ‘next big thing’ via online retail channels. Ferragamo recently introduced a new shoe line called Ferragamo WORLD, that utilizes eco- friendly production process and the CEOFurruccio Ferragamo, vision and focus is to re- introduce the brand to emerging markets, with a combination of style, creativity and innovation with the brand’s quality. appeal in an effort to boost sales. The CEO has contacted you as a team of international Marketing consultants to design a NEW global marketing program that is aligned with his…

Ethical marketing is more of a philosophy that informs all marketing efforts than a marketing strategy. Consider a social media advertisement that claims a product will do X, Y, and Z, but when you order it, you discover it can only do X. These types of disreputable, dishonest, and corrupt marketing strategies acted unethically. Finally, while unethical marketing may succeed in the short term, it is not a good long-term strategy. Customers will begin to distrust your brand as a whole, making it difficult to find brand advocates willing to spread awareness about your product or service through word-of-mouth marketing. Investigate the critical role ethics plays in modern marketing and formulate the best practises to create ethical solutions to all of your marketing challenges?

How will a company identify potential values? A business created a satellite communication system to assist persons in navigating a new city; how would they discover prospective values? How are activities intended to shed light on one another via examples?

What is music sponsorship? Why did Converse leverage it? Was music sponsorship an appropriate marketing strategy for Converse? Why or why not? Please no plagiarism.

please refer the below case link and solve the questons https://www.scribd.com/document/360480894/Caso-The-Rise-and-Fall-of-BlackBerry Porter’s 5 forces modelfactors 1. Bargaining Power with respect to New Entrants•Economies of Scale•Product Differentiation•Capital Requirements•Switching Costs•Access to Distribution Channels•Cost Disadvantages independent of Scale•Government Policy 2.Threat of New Substitutes•Availability of substitutesthat can perform same or similar functions•Potential returns of an industry in terms of profits•Ability of the company to charge higher prices 3.Bargaining Power vis-à-vis Competition: •Numerous or few equally balanced competitors•Slow industrial growth•High fixed or storage costs•Lack of product differentiation•Industry Capacity•Diversecompetitors•High strategic stakes 4.Bargaining power of Buyers (Customers)•Availability of Choice to Buyers•Large number of customers•Product is very important to customer•Dependency on distributors•Buyer information…

For the attached two ads for job positions, describe what leadership competencies are mentioned in these ads? If you were on the selection panel, what methods would you use to identify these competencies in job applicants?

As the incoming General Manager for a name property in our destination, you have requested a report from your Hotel Manager/ Resident Manager regarding the following: You are required to: the chosen hotel is Spice island Beach resort located in Grenada 7. Design a comprehensive marketing strategy to assist in making the property morecompetitive in today’s global market .8. Critical assess the procedures/policies that are in place to accommodate persons withdisabilities.

Evaluate and Analyze: How did Coke and Pepsi Differentiate Their Brands in the Cola Wars? Coke and Pepsi have differentiated their brands by focusing on different societal demographics, i.e., Coke has followed the traditional family model while Pepsi has focused on the younger age groups. Both companies have co-branded. Coke has co-branded with major food and hotel chains, and Delta Airlines. By owning other beverage brands Coke is the world’s largest beverage company. By contrast, Pepsi has diversified through ownership of food and restaurant companies such as Frito-Lay, Buffalo Wild Wings, and Panera Bread. Coke has maintained its logo color and print style while Pepsi has changed its logo 12 in 125 years. Product logos, taste, co-branding, acquisitions, diversification, advertising, celebrity endorsements, and even the types of product dispensers have created brand distinctions. But some of these different approaches and strategies have also created public relations and image…

1. Evaluate American Express in terms of its competitors. How well is it positioned? How has it changed over time? In what segments of its business does American Express face the most competition?   2. Discuss the company's decision to grow beyond its core affluent consumer base. What did this do for the company and the brand?

what are the advantages and disadvantages faced by Ojay Koolers Limited in Jamaica? how does branding affects Ojay Koolers limited?

Identify the marketing problem identified

INNOVATIVE ONLINE AND OFFLINE E-COMMERCE IS IMPROVING THE LIVES OF WOMEN IN EMERGING MARKETSA pioneering e-commerce platform is helping women in East Africa access menstrual care, personal care and women’s health products. The platform is optimised to provide confidential access to products such as contraceptives and HIV selftest kits that are stigmatising to get in-person yet critical to access. Founded in Rwanda in 2016, Kasha has since expanded into Kenya, and is disrupting the way that women access health products in emerging markets. The company was created out of the frustration that technology innovations that could drive global social change were not reaching lowincome countries where they could make a powerful difference in women’s lives, says Joanna Bichsel, the CEO and founder. “The research is clear: when a woman has the ability to take control of her destiny and make informed choices, there are positive ripple effects on her family, her community and her country. Women…

Outline the context and intended audience source for this article. Provide a statement of the authors purpose and the change the author wants to effect in the audience.

Why is Google Pinterest's main competitor? Why does Pinterest develop new smartphone features and products?

Which segment would you suggest they target and what strategic advice would you give in targeting this particular segment?    Discuss the political, economic, cultural and technological challenges you envisage that Harley- Davidson might encounter in entering the identified market AND which of those challenges would have the biggest effect on sales. Use references/ citations in explaining those challenges.

Please provide me plagiarism-free and briefly explained answer.

1. Answer the following: • Specific three popular topics or issues of science related • Specific three popular topics or issues of technology related • Specific three popular topics or issues of society related. • Explain the significance of the scientific method. Give three instances of how the scientific method has been applied to environmental problems and discuss the advantages and disadvantages of scientific method • How different epistemological perspectives can be used to understand child abuse? How can this be applied to child abuse issue • What is artificial intelligence? How artificial intelligence impacted culture specifically in the Philippines • Identify and explain Endemic Cultural Practice based on Luzon, Philippines • Give instances of how the arts have influenced science and technology • Analyze how science and technology will affect how the arts develop in the future 1. Answer the following • Specific three popular topics or issues of science related • Specific three…

Do Something Original is a “global movement for good” among 6 million young people, transforming their communities across the United States and in 131 countries worldwide. This nonprofit organization constantly holds cause-based campaigns, ranging from receiving over 1 million pairs of donated jeans from teens to clothe homeless youth to cleaning up 3.7 million cigarette butts through its Get the Filter Out initiative. A past campaign, “Don’t Be a Sucker,” addressed the problem of Americans losing $5.8 billion annually and producing 8.7 billion pounds of carbon pollution by leaving unused devices plugged in. The campaign sought to slay those “energy vampires” not in use by having users unplug equipment and post a sticky note next to the outlet to remind others not to let them suck the energy dry. Further research the problem, solution and this campaign and answer the following:Identify what social impact(s) the campaign addressed.What impact measures could the campaign assess?Could a…

Apple's IPOD: Product Development and Extensions Strategies" what would be the best decision for this case study

Create a brand promise for Netflix in relation to DSTV (as key competitors)

Do you agree or disagree with the authors' point NOT to put a Digital Expert In Charge of Your Digital Transformation?  Why?   Who would you select: William, Sarah, or Sophia? Hint: Choose William Use this link to answer the question: https://hbr.org/2019/08/dont-put-a-digital-expert-in-charge-of-your-digital-transformation

Why is Google considered to be Pinterest's biggest competitor? What is Pinterest's motivation for developing new mobile features and products?

Of 8 basic rights (right to basic needs; safety; information; choice; redress; representation; redress; consumer education, and a healthy environment). in the PHILIPPINES, which is seldom practiced by marketers? Discuss in no less than 50 words.

As a new sales and marketing manager, Muthu and his team successfully determined the market penetration price strategy for children's new fruit-flavoured chewable vitamin C. Muthu and his team must now design an advertising campaign strategy in order for this new product to be successfully launched in the market.Demonstrate the elements to develop an effective advertising campaign that can break through the clutter for children's new fruit- flavoured chewable vitamin C with a variety of fruit flavours.

Just Answer the Number 3!   Here is the Answer for the Number 1. Every business should be ethical in their practices to ensure the success of it in public. The business which could be most preferable in this case would be instant noodles rich in nutrients. Purpose: To create such products which could easily be made by even children. Children and youth or even adults can consume this as their morning/evening snack. Nowadays, many manufacturers involve in unethical practices and destroy the nutriency level in their products which would surely be avoided in this business. Type of business - the Business would be of FMCG products. As it requires to be consumed soon. This will be a convenience product which will be available in all retail stores. Mission statement - Mission statement states the short-term Objectives for which the company is set up. The mission statement would be: ' Provide healthy and delicious instant noodles enriched in nutrients so that the children and youth doesn't…

Facebook recently announced that it will let teens’ posts become public. Before the change, Facebook would only allow 13- to 17-year-old users’ posts to be seen by their “friends” and “friends of friends.” Now, however, their posts can be seen by anyone on the network if they choose to make their posts “public.” Twitter, another social medium gaining popularity with teens, has always let users, including teens, share tweets publicly. But because of Facebook’s vast reach, privacy advocates are very concerned about this latest development, particularly when it comes to children’s safety. Online predators and bullying are real safety issues facing youth. Other criticisms of Facebook’s decision boil down to money—some argue that this is just about monetizing kids. Facebook will be able to offer a younger demographic to advertisers wanting to reach them. Facebook defends its actions, saying the change in policy is due to teenagers wanting the ability to post publicly, primarily for…

Samsung’s water resistance claims came under heavy scrutiny as early as 2016 when influential U.S. magazine Consumer Reports said the Galaxy S7 phone - which appears dunked in a fish tank in commercials - had failed an immersion test.   i)What is the key issue here and why is it important? ii) What environmental factors shape the problem?

Apple's IPOD: Product Development and Extensions Strategies" what is the problem in this case study

Just Answer the Number 4.   Here is the Answer for the Number 1. Every business should be ethical in their practices to ensure the success of it in public. The business which could be most preferable in this case would be instant noodles rich in nutrients. Purpose: To create such products which could easily be made by even children. Children and youth or even adults can consume this as their morning/evening snack. Nowadays, many manufacturers involve in unethical practices and destroy the nutriency level in their products which would surely be avoided in this business. Type of business - the Business would be of FMCG products. As it requires to be consumed soon. This will be a convenience product which will be available in all retail stores. Mission statement - Mission statement states the short-term Objectives for which the company is set up. The mission statement would be: ' Provide healthy and delicious instant noodles enriched in nutrients so that the children and youth doesn't…