Group Assignment 4

what will it take to create an social media presence for the soft drink brand.

Lindiwe’s online retail store, SportyBabes, specializes in the distribution of sports jackets for men and women. She feels the need to re-structure her website and social media handles, so that she can use them to attract more consumers as well as to sell her merchandise. Identify three (3) social media platforms that you think is suitable for Lindiwe in promoting her online store to reaching your consumer. Justify each of your answers by explaining and providing an example.

What would be several of Apple’s goals for the iShirt social media campaign? Please include measurable goals supported by credible resources.

3. Relate the difference between preferences and likability to interactions that subsist between consumers of social media, social media companies, and advertisers on social media. Are there any of the interactions: consumer-social media company; consumer-advertiser; or social media company-advertiser, that embed more of likability than preferences? Which of the interactions embed more of preferences than likability? Be specific as to the social media companies that you analyze.

There are different categories of influencers: nano-influencers, micro-influencers, macro-influencers, and mega-influencers. Select a social media account within each of these four categories and write a brief summary (within each category) of that influencer's work which includes the following: a). Industries they represent b). Brands they represent c). Overall tone of their content d). Platforms in which they operate (Which are the most effective for them?) e). Your overall assessment of that influencer's effectiveness in increasing brand awareness, engagement, and ultimately conversions (sales, lead forms, etc.)..

A marketing firm would like to test-market the name of a new energy drink targeted at 18- to-29-year-olds via social media. A study by the Pew Research Center found that 37.6% of U.S. adults (18 and older) do not use social media as of Oct. 2015. The percentage of  adults age 30 and older is 70.1% of the population. In addition, we know that the percentage of the U.S. adult population that is either 18-29 or uses social media is 67.7%.  You should construct fill out a contingency table for this information.  You can construct a hypothetical 1000s table or a probability table. To answer the following question What is the probability that a randomly selected U.S. adult is aged 18-29?

2.1 Discuss the significance of the intrinsic link between mobile devices and social media fordigital marketers. How should marketers adapt their strategies to leverage this relationshipeffectively?  2.2 Analyze the dual role of social media in influencing customers and being influenced by them.How can brands strategically balance these two aspects to build stronger relationships withtheir audience?

The figure below shows a social network where the nodes represent social media influencers,and the lines are the cost of investing in promoting digital links between the nodes. However, for the brand to remain viral, your client, which is a digital advertising firm needs to maintain a connection between influencers number 1 and 12 through other influencers. a. If you wish to recommend your client to choose the digital route from influencer 1 to influencer 12, which route would you recommend to your client and why? Please demonstrate your results through any optimization software (e.g., Excel Solver/R). b. Using the same Figure 1 above but this time the node represents a project undertaking and arcs represent the expected profit (in million £) after completing one project and starting another, what would be the ideal project sequence to maximise the company’s profit? Note: For instance, selecting path Node 1 to Node 2 denotes “after completing project 1 and starting project 2, the…

Facebook Analytics help businesses trace a specific user across all of their browsers and devices when signed on to Facebook. This information leads to targeted online marketing campaigns. Give an example of an experience. Is it worth regulating this industry? What are some potential costs of doing so?

Assume that you are an Account Executive for a digital marketing agency.  create and structure your own mobile campaign. Your mobile campaign will be based on one of the clients below: Roots — Launch a new on-line customizable winter T-shirt to your summer customers. Honda — Invite prospects (from the Toronto auto show) and current owners to demo a new e-CRV. They must register by phoning a 800 line.  Nike shoes — Create and send a viral video of a new product to customers who average 20 km running per week. Encourage them by providing a 10k training and tracking plan.   1. Objective: What do we want to achieve with this campaign? Remember the SMART criteria?

2. How could Google use its innovativeness to succeed in the growing field of mobile marketing?

Factors influencing SMEs Adoption of Social Media Marketing in Kelantan 1. PROBLEM STATEMENT REALLY EXIST FOR THIS TITLE? 2. WHAT IS MY PROPOSAL SOLUTION? 3. WHAT IS FOCUS AND SCOPE FOR THE RESEARCH PROBLEM? 4. DEVELOP THE RESEARCH TITLE

3. Describe what communication functions social media can serve for the B2B marketer and evaluate the way in which social media platforms can transform B2B communication activities.

What do the statement mean?

ou are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business : Describe all the types of Social Marketing platforms available for Zara business to use to connect with their target customer write a creative advice for Zara  business to improve their sales.

2

You run your own a Digital Marketing agency. You have got a contract from an International Gym Chain which plans to enter India. You are tasked with setting up of the Social Media Marketing plan for the company. Please write in less than 1000 words What will be the steps you will take?

The topics is "Impact of Social Media Marketing on Brand Awareness" by INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE1. What is the Problem? 2. Why is it a problem? 3. How it should be solved?

what kind of Social Media Campaign’s Contents can be included in the company  of mecari.

Issues and Challenges: Adoption social media marketing among SME (Small-Medium Enterprises) at rural area in Kelantan. 1. PROBLEM STATEMENT REALLY EXIST AT THIS TOPIC? 2. WHAT IS MY PROPOSAL SOLUTION? 3. WHAT IS FOCUS AND SCOPE FOR THE RESEARCH PROBLEM? 4. DEVELOP THE RESEARCH TOPIC

What were the Top 10 trending of 2021 on social media. Write in detail

Learn about Tide’s “#TideAd” social media campaign on YouTube bysearching for advertisements that use the hashtag. Which of the 4Ecomponents does this campaign leverage?