Market Research Exercise #2

Each of us is biased to some degree. Marketers can bias research findings based on how survey questions are structured and worded. Answer the following two questions: As a marketer, how do you eliminate that bias? Why would eliminating bias be important to your research? Write two biased research questions and then rewrite them so that they are unbiased. Include both the biased and unbiased versions of both questions in your submission.

Provide a synopsis of the marketing issue What makes you think this is a marketing issue What macroeconomental issues led to the current situation  Do you predict recovery ( if a negative ) or success ( if a new launching or revamping of a current product)?  Are there ethical consequences involved? Is the organization handling this marketing issue appropriately?

List/Give examples of 4-5 research objectives and research questions for ‘What the opinions of consumers on a 10 percent reduction in weight, with the price remaining the same, of “Snackers” chocolate bars?’

How can a marketing researcher ensure that the sample used in a research study is representative of the target population, and why is this important in evaluating the research process?  What are some common biases that can affect the results of market research, and how can these be mitigated to ensure accurate and reliable data?

consumer behavior aspects related to the Nescafe 3 in 1 Pakistani Brand,  such as motivation, learning, attitude, perception and personality of the consumer.   Report the current marketing practices used by marketers (of that particular company / brand) to influence Consumer with statistics analysis?

Write a one page report about the marketing research and the results attached in this post

The following are things to think about: Do you think that marketers would have benefited from Big Data and Predictive Analytics if they had been available 15 years ago? Indeed, why is it the case?

Can you help formulate research questions based on the topic below? The effect of digital advertising on the marketing of products and services at General Employees Cooperative Credit Union, in St Vincent and the Grenadines

Flip Floppy, a shoe-manufacturing company, created a marketing initiative in several countries called "free run" to increase the market for sneakers among adolescents. The company's marketing approach paid off with sales in the first half of 2013 growing nearly 20 percent. The "free run" marketing approach is an example of the consumer market segmentation known as demographic segmentation. ( a) True ( b) False

The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Use α= .05to test for significant differences in perception among the three groups. Which groups are significantly different?

Please assist with the following question:You have been hired by a local department store that intends to increase its presence on socialmedia to increase sales through advertising. Your team has been asked to collect data on socialmedia patterns that can be used to predict the outcomes for the company.Your group is expected to interview at least 30 random persons about their purchasing habits inorder to determine if social media influences their buying behavior. Record the following foreach respondent:1. Gender2. Income3. The number of social media platforms they use on a daily basis a. Discuss what measure of central tendency is the most appropriate for each variable.b. State why the use of a histogram is an appropriate or an inappropriate way to describe thevariable income

Is marketing research always correct? Explain.

Critics claim that research activities such as this infringe on consumer privacy rights. Should marketers have access to such information? Discuss the advantages and disadvantages of such research for both marketers andconsumers.

XYZ is a small publishing company with somewhere 25 newsletters and trade magazines on the topics like financial markets, foreign trades, and commodities. Now in the era of the Internet when much more relevant information is freely available company wants to compete with the leaders in the industry to establish itself. Discuss how the data analytics can help them to implement more sophisticated marketing or promotion strategies to become successful and defend their competitive position. Please be specific in your answers, clearly stating the type of marketing strategy and how analytics can be used. For example, if you are suggesting the marketing strategy as direct marketing, then discuss the role of analytics in this method.

What is the reason that marketers have more access to reliable data?

When it comes to market segmentation and target marketing, all of the following are correct with the exception of Targeting a young female business executive who lives in the suburbs of Toronto involves only geographic segmentation. Marketers refer to the target market profile when making decisions regarding both the product attributes and the advertising messages developed to promote the product. A brand is "democratized" if customers can control the marketing of the brand through an online consumer voting process. Technology is an important factor in the growth and adoption of direct segmentation and behavioural marketing. Real estate companies and mortgage companies tend to use behaviour response segmentation over traditional mass media.