MKT 345 Final Project

solve all mcqs write only answer Question 3 The organizations that are willing to create their monopoly in the market follows _______ approach.     Institutionalism     Zero sum approach     Population Ecology     Collaboration   Question 6 Assume that you and your three other team leaders are attending a meeting in which the consultant is advising you to make certain corrective measures in the first step of change management program. Which type of consultation is this?     Process consultation     Focus-group     one-to-one     one-to-many

List/Give examples of 4-5 research objectives and research questions for ‘What the opinions of consumers on a 10 percent reduction in weight, with the price remaining the same, of “Snackers” chocolate bars?’

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Research Problem: What are the effects of Facebook advertisements on the consumption of local lip tint products of Grade 12 ABM students?     Answer the following questions: 1. Is the problem important and worth researching?   2. What impact might this research have in your perspective? Explain your answer.

Demonstrate how the product/service you purchased satisfied a need, within your answer identify what type of need this was  Demonstrate = give practical explanation of • Need = what does this mean in marketing terms? theory that looks at needs in a marketing context • Satisfied = what does this mean in marketing terms • What type of need = Consumer Behaviour my purchase was a microsoft laptop.

please answer in details within 30 minutes. stating why the option is correct and why other options are wrong.

You have been hired as a consumer behavior expert for Dayfresh. Dayfresh offers products such as cow milk, lactose free milk and flavored milk in the milk and dairy category.Question: Which sensory stimuli can be used in sensory marketing of your brand? Give example of any one stimulus and how would you use it.

1. Why is it important to track how our customers change over time?  2. Describe the three stages of the relationship a customer has with a firm (Hint: AER model) 3. What is a persona? How is it different from a market segment?

The director decides to move forward to fix this issue. "I'd like you to come up with a strategy to fix this misperception by consumers. I want this strategy to create an almost involuntary reaction in the consumer of thinking 'good-tasting cookie' whenever they see 'Cocoa Cremes'." "I think once they learn and remember that the cookie brand stands for an enjoyable eating experience, we may see an increase in sales." Which strategy would you recommend to the director? Select an option from the choices below and click Submit. You recommend developing an advertising campaign that shows the brand name at venues, like sporting events and concerts, where younger people might see it and remember it. You recommend a nationwide sampling campaign where consumers are given free samples of the cookie, ensuring the brand name is prominent in all the advertising material the consumer sees before eating the cookie. You recommend developing an advertising campaign that pairs images of people eating…

What are 3 short bullet points about Tesla Model Y for each category. For each characteristic, please provide a numeric breakdown in percentages (three per characteristic). Category: Psychographic Segmentation Characteristics: self-values Breakdown: 2) Category: Behavioral/Benefit Segmentation Characteristics: usage, convenience, economy, prestige, occasion, loyalty Breakdown:

Creative Homework/Short Project Select a companyand identify an existing product sold by that companythat could potentially be further developed to meetnevv consumer needs. Using the selected product, develop an approach to engage consumers in the processof value co-creation with the objective of developing anevv version of the selected product

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“How does perceived value affect consumer purchase intentions?" is an example of a descriptive research question. True O False

In what ways Burger King could have attracted customers? Or it is not a feasible product? Discuss in detail   Note:Give your answers from the point of view of consumer’s behavioral aspects.

1. By considering current epidemic situation how does “perceived risk”influences consumer buying decision. Explain.

Find an ad (placed in the media…not just an image from a website) for Sensodyne Tooth Paste Discuss the ad, including the target market, ad content and design, and message appeal.  Do you think the ad accomplishes its objectives (why or why not)?

Question 2 What is the purpose of influencer marketing? Using influencial celebrities for disinformation campaigns against competitors Targeting people known to influence others who may be potential customers Key corporate officers infuencing the daily management of frontline employees Posting signs in a store to influence purchase decisions at the point of sale View Feedback Question 3 When does a consumer become a customer? When the consumer wishes he could buy the product When the consumer acknowledges a need for a product or service that he wants to fill While a person stands in line to buy a product When a consumer buys a product or service for the first time View Feedback Question 6 Which type of customer loyalty would marketers prefer? Attitudinal loyalty Complete loyalty Marketers don’t care if a customer is loyal Behavioral loyalty View Feedback Question 7 What is one strategy for generating attitudinal loyalty? By developing a memorable logo that conveys the attitude…

Develop a response using the following to guide you:     Identify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension.   For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.