Week 3 - Quiz_ BUS330_ Principles of Marketing

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Ashford University *

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330

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Marketing

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Jun 5, 2024

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Week 3 - Quiz Due Jun 2 at 11:59pm Points 15 Questions 15 Time Limit 90 Minutes Instructions Attempt History Attempt Time Score LATEST Attempt 1 54 minutes 15 out of 15 Score for this quiz: 15 out of 15 Submitted Jun 3 at 8:22pm This attempt took 54 minutes. Question 1 1 / 1 pts Growing number of consumer touchpoints International differences Week 3 Quiz [WLOs: 1, 2, 3] [CLOs: 1, 3, 5, 6] Prior to completing the quiz, read Chapters 5 and 6 from the course text, Principles of Marketing. The quiz contains 15 multiple-choice and true or false questions and is worth 3% of your course grade . You will have 90 minutes to complete the quiz, and it must be taken in one sitting. You will have one attempt to take this quiz. The purpose of this quiz is to reinforce the key concepts from Week 3. Ideally, you should be able to answer the questions without consulting the text. If you are unsure, however, feel free to reference the identified text chapter or section listed in parentheses after the question. Click on the Take the Quiz button when you are ready to start this exam. When finished, click on Submit Quiz . Which of the following is NOT a key challenge associated with integrated marketing communications: (6.5) 6/3/24, 10:22 PM Week 3 - Quiz: BUS330: Principles of Marketing (DCJ2420C) https://uagc.instructure.com/courses/132120/quizzes/394421 1/6
Coordination across business units Branding consistency Correct! Generating new product ideas Question 2 1 / 1 pts Having “pull” with suppliers Pulling the customer’s leg Pulling out victory in the marketplace Correct! Pulling the customer to your product Pulling together supply chain partners Question 3 1 / 1 pts Highly inelastic Not price sensitive Correct! Highly elastic Non-existent Unwavering Question 4 1 / 1 pts A cluttered page of ads Correct! Consumer brand perceptions Misprinting of a magazine ad A misspelled headline The “pull” in pull marketing strategies refers to what? (6.4) Spiffy Spiff car wash increased prices by $1 and sales fell by 50%. Demand for Spiffy Spiff can be characterized as: (5.1) Which of the following does NOT represent “noise” in an advertising scenario? (6.3) 6/3/24, 10:22 PM Week 3 - Quiz: BUS330: Principles of Marketing (DCJ2420C) https://uagc.instructure.com/courses/132120/quizzes/394421 2/6
A web browser ad blocker Question 5 1 / 1 pts Annual report Human resources office Correct! Brand CEO Holiday party Question 6 1 / 1 pts Telemarketing Catalogs E-mail Correct! Product Placement Infomercials Question 7 1 / 1 pts Earned Paid Correct! Owned Shared Traditional Question 8 1 / 1 pts An individual’s personality can be likened to a company’s what? (6.1) Which of the following is NOT considered a direct marketing tactic: (6.2) A company’s website is an example of what type of message channel? (6.2) Which of the following does NOT represent a fully brand-controlled message channel? (6.2) 6/3/24, 10:22 PM Week 3 - Quiz: BUS330: Principles of Marketing (DCJ2420C) https://uagc.instructure.com/courses/132120/quizzes/394421 3/6
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TV advertising Trade shows Correct! Social media Catalogs Billboards Question 9 1 / 1 pts Credibility Builds goodwill with stakeholders Depth of information Production ease Correct! Control over message Question 10 1 / 1 pts Predicting consumer behavior Increasing sales Aiding new product development Correct! Defining the brand’s unique selling proposition Building long-term customer relationships Question 11 1 / 1 pts Push marketing Correct! Word of mouth Which of the following is NOT an advantage of public relations over advertising? (6.3) Which of the following is NOT a goal of data mining? (6.5) A satisfied customer writing a unsolicited rave review on a company website or a review site like Yelp is an example of what? (6.2) 6/3/24, 10:22 PM Week 3 - Quiz: BUS330: Principles of Marketing (DCJ2420C) https://uagc.instructure.com/courses/132120/quizzes/394421 4/6
Pull marketing Direct marketing Paid media Question 12 1 / 1 pts Discriminatory pricing Correct! Segmented pricing Pay as you please pricing Monopolistic practices Skimming Question 13 1 / 1 pts Charging higher prices for strawberry lemonade Charging different prices in different markets Restricting discounts to purchases of $10 or more Charging higher prices on really hot days Correct! Charging better dressed customers higher prices Question 14 1 / 1 pts Promotional allowances New retail locations Sales force incentives Correct! Consumer advertising Increasing inventory levels A restaurant’s decision to offer half-price dinners on Mondays is an example of (5.2): Which of the following would represent price discrimination by Paula’s Lemonade Shack: (5.2)? Which of the following does not constitute a push marketing strategy? (6.4) 6/3/24, 10:22 PM Week 3 - Quiz: BUS330: Principles of Marketing (DCJ2420C) https://uagc.instructure.com/courses/132120/quizzes/394421 5/6
Question 15 1 / 1 pts Loss leadership Correct! Skimming Competitive Penetration Pay what you want Quiz Score: 15 out of 15 Apple’s historic pricing strategies would be best characterized as: (5.2) 6/3/24, 10:22 PM Week 3 - Quiz: BUS330: Principles of Marketing (DCJ2420C) https://uagc.instructure.com/courses/132120/quizzes/394421 6/6
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