1-3 Short Paper- Brand Analysis - Maricarmen Watson

Q3 As an account executive for a marketing consulting firm, your newest client is GIMPA. You have been asked to develop a positioning strategy for the university. Develop an outline of your ideas leading to a specific positioning statement.

1. What trends in product variations/choices have you seen recently in marketing? provide one example. 2. How do you think companies want their customers to perceive their brand’s value or product design, and which method of promotion is well received by the general public? 3.    Do they cater to a wide range of population in their target market? Explain

the brand is Apple Watch series 6 o Page 1: Background information on the brand and the target market?(with sources)

1. For B2C prospecting, there are many lead generation methods, which method is most effective to acquire new customers for a new Sport Wear brand? Why?   Please use advertising to answer the question. Thanks.

Creative Homework/Short Project. Sometimes advertising or other marketingactivities cause problem recognition by showing consumers how much better off they would be with a new product or by pointing out problems with products they already own. Discuss problem recognition for the following product categories. Make a list of some ways marketers might try to stimulate problem recognition for each product. Present your ideas to your class.a. Toothpasteb. A home security systemc. A new automobiled. An online dating servicee. A health club membership

Answer all 3 questions. Do not copy from other post.

Q1-“Marketing in 21st century; it is not among products. It is among perceptions.” Regarding sensory marketing (senses), what do you understand from this statement? Please make comments with your own words.

Pick an example of a pharmaceutical healthcare product   2. Prepare one slide, include:   o Type of product   o Disease/therapeutic area served   o Target population for use   o Brand and marketing details   Where does it fit in the market? Is it a leader, follower, new entrant?

Handwritten plzzz

1. You have been hired an the New Marketing Director for a new and upcoming company, How would you introduce a new detangling hair product to the market, targeting all hair types.

Directions: From the pool words inside the box, choose the appropriate term for each ABM PM11 What I Know Activity 1: Pre-Test for this Chapter description below. Market share Durable Undifferentiated goods Satisfaction Consumer goods Branding Current demand Primary demend Brand equity Marketing Consumable 1. It is a form of communicating or promoting the value of a product, service or brand to the consumers, 2. These are goods that are purchased for personal consumption andlor for the household use. 3. These are products whose physical characteristics are so idertical, that it would be difficult, if not impossible, to distinguish one purchased from one vendor or another. 4. This is the availability of manufacturers to successfully distinguish ther products from other competitors. 5. This is the appreciation in a brand's value from the point of view of customers. 6. It is a product whose benefit can only be used by a consumer for a sren period of time, sometimes only a few minutes. .7.…

What is the BMC customer segment for cycle and bikers users? Kindly refer to the picture below.

(just brief) Are pharmaceutical companies using segmentation to its maximum potential and what can the direction and value of market segmentation add to brand development? How should you choose your target market and why is it important to know who your target market is? What is positioning’s role once a product’s positioning strategy has been determined and what is the tangible output of the positioning process?

Spanx, the footless pantyhose and other undergarments for women company was founded in 2000. It combined nylon and Lycra to create a new type of undergarment that is comfortable and eliminates panty lines. It now produces over 200 products, generating over 400 million USD in annual sales. It used which new entry strategy in 2005? Multiple Choice imitative adaptive pioneering differentiated

1. Select a product category and after drafting positioning maps that represent the competing products in that particular category (based on your own perceptions), find possible market opportunities or gaps in the positioning maps that have yet to be filled. (Please refer to the picture) 2. Why do we say that perceptions count more than reality, at least in the world of marketing?

this is a marketing question, , state the characteristics that a leading brand should possess .

1. Think of a product or service in which you think constantly working on finding a unique strategy to please a customer and retain loyalty. Explain and discuss. 2. Do you think having those approaches of contemporary marketing has a huge impact to organization? Explain and discuss. 3. As a costumer, do you think having a face to face contact in advertising helps in increasing the credibility of the brand? Discuss. 4. Do you agree to what case was stated that the customers are willing to pay extra for products from companies which are concerned about the environment and committed to sustainable development? Discuss. 5. Think of a company that offers either product or service in which you think contains the three approaches of contemporary marketing (Relationship Marketing, Industrial Marketing, and Social Marketing). Discuss.

Critically evaluate the following four statements to prove or disprove them. Make use of one to two retail clothing brands to support your position. NOTE: Use no more than two retail clothing brands per statement. Different brands may be used for each statement. Q.1.1 Brands shape our perceptions and our behaviour as consumers.

2.1 Market Success: Using the Roger’s diffusion of Innovations theory, assess the market success of ANY ONE of the following products: Plant-based meats 3-D printers Fitness trackers

The director decides to move forward to fix this issue. "I'd like you to come up with a strategy to fix this misperception by consumers. I want this strategy to create an almost involuntary reaction in the consumer of thinking 'good-tasting cookie' whenever they see 'Cocoa Cremes'." "I think once they learn and remember that the cookie brand stands for an enjoyable eating experience, we may see an increase in sales." Which strategy would you recommend to the director? Select an option from the choices below and click Submit. You recommend developing an advertising campaign that shows the brand name at venues, like sporting events and concerts, where younger people might see it and remember it. You recommend a nationwide sampling campaign where consumers are given free samples of the cookie, ensuring the brand name is prominent in all the advertising material the consumer sees before eating the cookie. You recommend developing an advertising campaign that pairs images of people eating…

Creative Homework/Short Project Select a companyand identify an existing product sold by that companythat could potentially be further developed to meetnevv consumer needs. Using the selected product, develop an approach to engage consumers in the processof value co-creation with the objective of developing anevv version of the selected product

Personal care products are a huge industry. Gaining even just a few percentage points of any personal care category can reap great rewards for small market players. You are to assess the personal soap market and do the following: 1. Identify and define the different markets that are being targeted by the major brands (hint: most of these brands segment the market via benefits). Identify at least half a dozen market segments. 2. Identify a segment that you feel is yet to be tapped and describe this market segment. 3. Propose a concept or mockup for the kind of soap product that you think would attract this identified market segment.

Business: Coffee shop - Focus on how will meet the needs of your target market especially in this time of this COVID-19 pandemic. In your chosen product/service give 3 reasons why you are proposing these products or services. Product/service: COFFEE 3 Reason of choosing the product/service:1.2.3.

Please, don't use your handwriting.. Video Link: Watch the following video link-McDonald's: Segmentation, Targeting, and Positioning-https://www.viddler.com/embed/3568f26a  7.3  Test your Knowledge (Question):Discussion Question #1: What is the primary segmentation method used by McDonald’s to form the segments discussed in the video? Why do you think McDonald’s uses this method?