MT 450 Unit 6 DP

Brands compete in markets and markets evolve. Some markets are emerging, while others are growing, maturing or declining. The nature of customers' needs and competitive intensity varies as markets move through their lifecycle. A challenge for marketers is to understand the size and nature of a target market, and to use good judgment to anticipate how that market will evolve going forward. Such knowledge will help marketers make better decisions, which in turn should support favorable marketing performance as measured by marketing margin and ROMI. Please create a thread and in it provide the following in a brief summary: Choose a market for a product or service of interest to you. The market can be business to consumer (B2C) or business to business (B2B). The geographic scope of your market can be limited (e.g., the City of Hartford), expansive (e.g., the world) or somewhere in-between, but you must specify it. Using data from any existing publicly available source(s), describe the…

Choose a consumer product with which you are familiar and explain its branding strategy. What is the brand’s personality? What does the company do to differentiate the brand in its market? Explain if the brand has been or could be expanded.

A brand is a name, term, design, symbol, or any other feature that identifies one marketer’s product as distinct from those of other marketers. How does branding benefit consumers? How does it benefit marketers?.

The way consumers evaluate and choose a product depends on their degree of involvement with the product and marketing messages. Identify a brand that has high consumer involvement (Benz) and critically examine their strategies to increase consumer involvement with the product and marketing messages.

The way consumers evaluate and choose a product depends on their degree of involvement with the product and marketing messages. Identify a brand that has high consumer involvement (e.g. Apple) and critically examine their strategies to increase consumer involvement with the product and marketing messages.

What types of unique marketing support helped to sustain Vitaminwater and Bai’s tremendous growth?Suggest a celebrity endorsement with a beverage brand, and tell why that pairing would lead to What are the brand attributes and the reputation of the endorser that would resonate with specific consumer segments?

Suppose you are marketing team head or leader of a renowned pharmaceutical company.  Now your company thinking to launching a anti-ulcerant products generic name is Pentoprazole.  But in the existing market, the product is already there by different brand names by the different pharmaceutical companies. How you can market your product?  Or what is your strategies or advertisement techniques to market your product to grab the existing market?

what are the Marketing plan objectives of apple company

Many cosmetics company advertise their products with glamorous models as agents. The implicit message is to create an association between their products and beauty in minds of consumers and projecting beautiful models as more successful. This trend has put many psychologically weak people under stress. Do you think it is ethical to portray beauty as the only outcome of cosmetic products? What reasons other than glamor can be used in advertisements for attracting people for buying and using cosmetics?

does marketing create or satisfy needs?  Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. Take a position: Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of customers.

As a brand manager for the new launched coffee, what target marketing strategy will you propose to capture a large slice of the market share and to duplicate the brand success of the corporation in the beer market? Explain your answer and identify the most feasible segment for the coffee.

Please answer what is being asked thank you

Discuss the concept of customer lifetime value. Explain why this is a concept that marketing management should strongly consider in its day to day management.  You may also discuss how a company might go about implementing a program that addresses customer lifetime value.

You are the newly appointed brand manager of Grooming Brand, an unscented deodorant shampoo targeting Generation X. Sales of this brand have been declining for some time, and recent exploratory research shows that your brand is no longer price competitive. From the marketing information system reports, you think that re- evaluating the market segmentation previously used to better understand the target consumer may be the key to this problem. From your own research on organizations similar to yours, you've noticed that many deodorant marketers at these organizations set their marketing strategies by adopting a multivariate demographic segmentation (i.e.combining two or more demographic variables) approach. Using examples, explain why and how the market segmentation approach can be used in an attempt to solve the sales decline.

Look for a nearby company that recently introduced a new consumer product as an example. Describe how the four Ps were implemented by the company while releasing that new product, and then describe its success following the launch.

As a marketing manager what efforts you can put in place that can shape your companies brand to meet dramatic developments occurring in the marketplace everyday?

explain the introduction of pepsi company?

Suppose you are are a marketing department head of a  pharmaceutical company . Now you are assigned to market a product which brand name is pentogut,  generic name is Pentoprazole which is a proton pump inhibitor.  Now what are the different strategies or techniques to market your product?  How you can grab the existing market?  How you beat other companies sell and increase you sell?  Increase customer attention towards your product?  Please answer at your own words.

Give an example of the unique selling proposition for three of your favourite brands?

Analyse and evaluate the marketing strategies and orientations used by the C&C Cola USA to develop its retro brand and communicate with the target market ?

Empirical evidence has shown that strong brands provide immense marketing advantages. Using a fashion brand of your choice as a case, discuss five (5) of such advantages

Suppose you are the brand manager for ‘ZING”, an unscented deodorant shampoo aimed at Generation-X members. Sales of your product have been declining. Exploratory research suggests your brand is not price competitive. Outline a research plan that would provide you with the information you need to decide what to do. Explain why you selected certain methods and not other ones.

Is the Impossible Burger a convenience product, a shopping product, or a specialty product? What are the implications for marketing this meatless burger?

The brands meaning and positioning is derived from the seven Ps. Contrast the seven Ps which position KFC South Africa relative to their major competitors. Use the following heading: Physical evidence/store atmospherics

To what extent would you agree to the claim that Deliveroo's has a market orientation? justify your stand points with reference to key Theory and application to Deliveroo's

A company wants to research the effectiveness of different types of marketing on consumer perspective. The company leadership is comprised of mostly Christians. In a meeting, they were discussing to what extent they should “let their good works be seen of men” (Matthew 5:16) versus Matthew 6:1 which says “do not practice your righteousness in front of others to be seen of them”. You have been hired to evaluate the company’s efforts, and perhaps direct their future marketing efforts.  Specifically, they are wondering whether advertising efforts emphasizing the company’s community service and philanthropic efforts can be under or over saturated in regards to how consumers view the company. To assess this, you have been tasked to research the consumer rating on this issue. Therefore, you have designed a study where you will target one group of consumers with low philanthropic advertising, another group with high philanthropic advertising, and a placebo group which will be shown the same…

A company wants to research the effectiveness of different types of marketing on consumer perspective. The company leadership is comprised of mostly Christians. In a meeting, they were discussing to what extent they should “let their good works be seen of men” (Matthew 5:16) versus Matthew 6:1 which says “do not practice your righteousness in front of others to be seen of them”. You have been hired to evaluate the company’s efforts, and perhaps direct their future marketing efforts.  Specifically, they are wondering whether advertising efforts emphasizing the company’s community service and philanthropic efforts can be under or over saturated in regards to how consumers view the company. To assess this, you have been tasked to research the consumer rating on this issue. Therefore, you have designed a study where you will target one group of consumers with low philanthropic advertising, another group with high philanthropic advertising, and a placebo group which will be shown the same…