GMU Marketing Plan Part 3 Template Completed

5. Direct-to-consumer businesses have had mixed success. That is, while the model has succeeded in some categories, it has not worked in others. Can you identify reasons why? Which product categories may be more suited for direct-to-consumer business model?

Review the New Product Development Processes described by Nike and Shopify. Nike Shopify Question response: Comparing the various new product development processes, outlined in these notes, by Nike, and by Shopify, respond in the box below with an approximate 200-word analysis of the different new product approaches presented. Potential prompts for your response include: What critical element of the marketing process had you not considered before? What elements appear most critical to you? Why? How do you see these approaches differ, if at all, for products vs. services? Looking at other companies, beyond Nike and Shopify, what other approaches do you see other companies using to support the new product or service development?

Extra Tutorial : During COVID19 pandemic, many new Al application or devices are developed to help in curbing and reducing the spreading of the virus. Name ONE apps and discuss the following : Name of apps or device / developed by? Type of outcomes Technology use Available in which platform ? Biz2Cons or Biz2Biz approach?

From Jetblue practices, identify the following questions:Analyze Jetblue integrated marketing practices to achieve customer delight?2. Analyze Jetblue marketing strategy; identifying different level of segmentation, targeting strategy and positioning one as well. Highlighting its positioning from its customer WOM.3. What are Jetblue pricing strategies? In what way it works in alignment with Jetblue competitive marketing strategy. 4. Analyze Jetblue promotion strategy, identifying which promotion mix elements Jetblue uses intensively.5. Identifying the company competitive edge on different levels and its market offering?

If you were advising Hilton Hotels, what three main approaches would you suggest to rectify any weaknesses in this company's customer value proposition?   Analyze a company (real) that is at a cost disadvantage compared to its rivals. What strategic moves should this company undertake to restore cost parity?

As a marketing team at your company, you have been given the opportunity to attend two virtual seminars with experts commenting on how COV19 has shaped the future of customer relationship management and sales and marketing. Your team has been asked to highlight at least four key points from these virtual seminars that can support sales, marketing and customer relationship management for the arm of their retail banking unit based in the Caribbean, along with three strategies to build client relationships and revenue over the next 2-3 years

Now suppose that over lunch the marketing vice president says to Jacob: “We’re feeling a lot of heat from Chinese manufacturers who are offering very similar clubs to ours but at significantly lower prices. The legal department is working on a patent infringement case, but if we cant block these clubs from entering the market, I expect to see our sales flatten, and maybe even fall, over the rest of the year.”  What questions should Jacob ask? How would the answers to this affect the forecast? Does it still make sense to use quantitative forecasting under these circumstances? Why?

If you were advising Hilton Hotels, what three main approaches would you suggest to rectify any weaknesses in this company's customer value proposition? Analyze a company (real or fictional) that is at a cost disadvantage compared to its rivals. What strategic moves should this company undertake to restore cost parity?

What is the Boston Consulting Group’s Growth-Share-Matrix (BCG-GSM)

As part of a PR campaign for The shoe rack, Conduct a situation analysis(SWOT) based on the scenario given. Incorporate the smart watch(S-Tech intel smart watch) in your answer

What is the nature of telecommunications industry? How do the market players compete? How did they compete? Loyalty scheme or price war? How was the price war? How as the loyalty scheme? Did they ever collude? Was it tacit/open? What was government’s decision/action? Max 750 words. Include minimum 5 independent and verifiable citation. Make solid introduction and conclusion

For the attached two ads for job positions, describe what leadership competencies are mentioned in these ads? If you were on the selection panel, what methods would you use to identify these competencies in job applicants?

CB Assignment 5 (Consumer Decision Making) After watching the Consumer Decision Making Presentation, complete the following spread sheet and indicate which brand is most likely to be selected for each of the approaches below. Smart Phones for Smart Phone Attitudes Product Attributes Price Good Reception Screen Size Camera Quality Weight Conjunctive: Product Attributes For Conjunctive use a cutoff rating of 4. For Disjunctive use a cutoff rating of 10. Price Good Reception Screen Size Camera Quality Weight Brand Selected= Disjunctive: Product Attributes Price Good Reception Screen Size Importance Rating 35 25 20 10 10 Camera Quality Weight Brand Selected= A 6 8 8 4 6 35 25 20 10 10 Brand Scores B с 8 7 6 5 A 9 2 7 Minimum Rating =4 (on all attributes) Importance Ra 10 6 3 Brand Scores Rating of 10 on ANY attribute Importance Rating 35 25 20 10 10 Brand Scores C A B D 5 6 8 2 4 D D Lexicographic: Select Best Performer for Most Important Attribute

Industry Situation and Company Plans: Starhub Ltd   1. What is the situation of the industry in which this company functions? What does this Company's future look like? (Minimum 200 words | Maximum 300 words)   2. Walk us through the company's products and services. Do you think these products and services will be capable to keep this company be successful in the new normal? (Minimum 200 words | Maximum 300 words)

How might a planner decide on competitive growth strategies using tools such as the market growth/market share matrix (Figure 2.3) and product-market matrix (Figure 2.4)?

Doing Marketing - Brands and Branding Insights  Definition: What Is Brand Equity? Definition and Importance Read more on Interbrand: Best Global Brands 2022 Read more: Top 100 Global Brands Introduction to assignment: Measuring brand value is a complicated process. Different firms use different methods to measure brand equity. The top 100 brands as reported by Kantar are different than the top 100 brands measured by Interbrand because they use different formulas for calculating brand equity. a .How does Interbrand measure brand value? See the applications and methodology section on Interbrand’s website. b.Choose two of your favorite brands of the top 100 brands from the current year on Interbrand. How have the brand rankings changed over the past 10 years or so? c.Using the two brands from the previous question, what do you believe is driving their success, failure, and/or stagnation?

Don't use Ai and chatgpt. Answer in step by step with explanation.

Identify the marketing problem identified

Shortly describe competitive profile matrix of PIA and Airblue ?

What are the key problems that BreadTalk faces?  Hints: - The key problems may be categorized into industry- and company-level factors in both markets

Answer D to F

Gateway has just introduced a new notebook PC. As the manager responsible for this product, how would you assess its success? Why do you believe these issues are important?

Need help with Part 1 through 3

Suppose you have been hired as a marketer by an onlineretailer, such as Wayfair or Amazon, to help develop a newmarketing mix. State one thing you would do to improve theretailer’s position through each of the four strategic elements:product, distribution, promotion, and pricing.

Customer relationship management is one of the most important marketing concepts. It is commonly known as CRM by its acronym in English: customer relationship management. This management's most relevant element is creating more value and generating more satisfaction than the competition. In a broader sense, customer relationship management refers to building and maintaining profitable customer relationships by delivering services of superior quality, value, and satisfaction. Question: Is CRM only for large corporations? Why or why not?

Covid-19 has disrupted normal work lives and has challenged our economic functionality. Businesses were affected in eclectic ways, and it was important to ensure that the customer experience and engagement was not compromised in such an unprecedented situation. Some insights of how the impact of COVID -19 was handled with the help of CRM.   A. IVR and Mass Mailing: Customer Relationship Management software integration with an IVR application effectively supported both pre and post sales aspects. Mass mailing with the help of Groups from CRM enabled sending newsletters, product and service announcements and marketing messages with ease.   B. Adjusted for relationship marketing - focused on human interactions: During this global crisis, marketing teams showed empathy towards customers. Instead of mass messaging personal connections were created, not because it berlafited the business but because it is what customers needed. Customer segments were created and communicated based on their…