ch 3 test questions

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School

Indiana University Of Pennsylvania *

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346

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Marketing

Date

Feb 20, 2024

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docx

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4

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Multiple Choice What is a caterer's market? a. The group of all buyers (clients and prospects) in a geographic service area who have unmet needs, wants, or demands requiring food and beverage service b. Group of people that the caterer has declined to offer service due to personality conflicts, or other personal reasons c. A group of caterers trying to find new business d. None of the above Answer: A Pg. 82 We cannot be ___ ___ to all people a. Too expensive b. All things c. Too needy d. None of the above Answer: B Pg. 82 The caterer must carve or ___ the whole market of actual and potential buyers (clients and prospects) into smaller pieces or niches a. Cut b. Move c. Segment d. None of the above Answer: C Pg. 82 What is a segment? a. The part or submarket derived from the total of all actual and potential buyers of catering services b. A serving style in a catering event c. When client divide their bill amongst many people in their staff d. None of the above Answer: A Pg. 82 The ___ _____ identifies who the caterer is and communicates what the caterer can do for all potential clients a. Community Message
b. Mission Statement c. Overall Purpose d. None of the above Answer: B Pg. 85 Why is the mission statement important? a. It tells the client the schedule of events during an event b. It is the caterer's guiding light, every action in the business should evolve from this statement c. It shows the client what food they will be given during the event d. None of the above Answer: B Pg. 86 A caterer should always ___ a client's expectations a. Fail b. Exceed c. Ignore d. None of the above Answer: B Pg. 86 Who is a stakeholder? a. Anyone who has a direct relationship with the catering business b. A client willing to invest in a catering business c. A staff member of a catering business d. None of the above Answer: A Pg. 86 What is a business growth plan? a. A plan made to grow the business b A 5-year plan that projects sales for a caterer c. A strategic plan based on the answers to key questions used to identify a caterer's market niche that provides for controllable growth in the appropriate direction as established by the caterer d. None of the above Answer: C Pg. 89
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