Extra Credit 1 MKT 360
.docx
keyboard_arrow_up
School
Missouri State University, Springfield *
*We aren’t endorsed by this school
Course
360
Subject
Marketing
Date
Feb 20, 2024
Type
docx
Pages
2
Uploaded by ChancellorRook3081
Kayla Pfitzner
MKT 360-001
Extra Credit #1
This extra credit assignment will cover sales forecasts, GDPR, and the marketing research industry. Answer the following questions in paragraph form. When you have fully answered each question, save your answers as a PDF file and submit the file to the corresponding drop box
on Blackboard. This extra credit assignment is worth 7.5 bonus points. The deadline is Monday, September 11
th
at 11:59 pm CST.
1. For this question, you will need to create a sales forecast for a major automobile manufacturer.
If your last name begins with the letters A through M, you will produce a sales forecast for Ford Motor Co. Use the annual sales/revenue data on https://www.wsj.com/market-data/quotes/F/financials/annual/income-statement
for your forecast.
If your last names begins with the letters N through Z, you will produce a sales forecast for General Motors Co. Use the annual sales/revenue data on https://www.wsj.com/market-data/quotes/GM/financials/annual/income-statement
for General Motors. Predict annual sales for 2023 with one of the forecasting methods we covered in class. Once you have completed this exercise, extend the forecast to 2024. Explain which method you used to create the forecast. Do you believe your forecast is accurate? What factors in the automobile market could affect the accuracy of your estimates? Also, create a line chart of your forecast. I used the moving average forecast with an interval of 2 to show more smoother lines on the
graph and a more accurate chart. But, I do not believe that this is the most accurate method. Because it is just taking averages of past years, the results can be faulty. This is because companies can have a surplus of sales one year and the complete opposite the next. With automobile market especially, this can be due to buying habits, the pandemic, popularity of the make, and economic factors. CHART ON
NEXT PAGE
2. Countries in the European Union have more stringent data collection and consumer privacy laws than the United States. As of May 2018, any organization that sells products in the EU and/or collects data from EU consumers must abide by the General Data Protection Regulation (GDPR). This spring, a court in Ireland fined Meta Platforms, Inc. (Facebook’s parent company) €1.2 billion for violating one of the GDPR rules. Why was Meta fined? Do you think Meta Platforms and other large tech companies will continue to be fined in the future for violating GDPR? Meta was fined due to the continuous sending of European citizen’s personal data to
the United States. I believe that will still be fined because the GDPR has been in place since
2018 and has fined other top social media companies throughout the past years. Collecting personal data is how social media platforms run as well. By this, I mean that by collecting what pictures you look at, what you search, and what you view the most will most likely come up on your feed. This is not only how social media giants operate, but it is also how companies advertise. 3. Use the internet to find a marketing research company in Springfield, Kansas City, or St. Louis, MO. Provide the name and website of the company you have selected. Briefly describe the company and explain the type of market research services it provides. HIVEMINDED Marketing
Springfield, MO
https://hivemindedmarketing.com/ The company is three women who specialize in many types of marketing, whether it be social media, digital advertising, graphics and design, or content marketing. The type of market research that this company provides is SEO, which is search engine optimization. They first start out by collecting data for 6 months and then will provide the feedback to the client. Certain feedback will include using different phrases in their websites or social media so that the company’s page will pop up first when a user searches a certain word
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Related Questions
1 SSO: Texas A&M University San Antonio
110
M Question 7 - Week 13 - Homework #8 (100 points) - Connect
Week 13 - Homework #8 (100 points) i
ezto.mheducation.com
b My Questions | bartleby
Saved
7
Seminoles Corporation's fiscal year-end is December 31, 2024. The following is a partial adjusted trial balance as of December 31.
Accounts
Debit
Retained Earnings
Credit
$30,000
Dividends
$3,000
Service Revenue
15
points
Interest Revenue
50,000
6,000
Salaries Expense
15,000
Rent Expense
6,000
Skipped
Advertising Expense
3,000
Insurance Expense
11,000
Interest Expense
5,000
eBook
101
Hint
Required:
1. Prepare the necessary closing entries.
2. Calculate the ending balance of Retained Earnings.
Complete this question by entering your answers in the tabs below.
Print
Required 1
Required 2
References
Mc
Graw
Hill
Prepare the necessary closing entries. (If no entry is required for a particular transaction/event, select "No Journal Entry Required" in the
first account field.)
View transaction list…
arrow_forward
Dawn, a Personal Lines Broker, recently started quoting Small Commercial policies. A current Home and Auto client called Dawn for a Cyber insurance ques Dawn is excited as the premium will double her income this month. What should Dawn do next?
arrow_forward
The entry to record cost of goods sold at the end of the month is a:
Debit to Work in Process Inventory and a credit to Finished Goods Inventory.
Debit to Cost of Goods Sold and a credit to Finished Goods Inventory.
Debit to Finished Goods Inventory and a credit to Cost of Goods Sold.
Debit to Finished Goods Inventory and a credit to Work in Process Inventory.
arrow_forward
Create a detailed marketing plan for ta credit card product. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on.Explain why you believe this product or service is needed in your community/country andhow it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the targetaudience and provide demographic, psychographic, and behavioral insights. Identifycompetitors and analyze their strengths and weaknesses.3. Marketing Objectives and Goals : Set clear and achievable marketing objectives for thenew product/service launch. These objectives should be specific, measurable, attainable,relevant, and time-bound (SMART).4. Marketing Strategy : Develop a comprehensive marketing strategy that includes the 4Ps(Product,…
arrow_forward
Company Name: Floward (flowers Market)
Create a campaign for your company to launch, starting January 2021 till December, that will be active for 12 months. Marketing budget: SR 450,000 to spend on digital advertising media over the next 12 months. The budget also includes up to SR 340,500 for advertising creative and content development, and for the company to manage the program.
What is your digital marketing campaign Schedule: recommend digital marketing content and the schedule for the content? (Must include timeline for the content distribution, frequency of posts and ads).
arrow_forward
Wk 1-Apply: Strategic Supply Chain Management [due Day 7]
Assignment Content
You are inducted to the newly setup team of logistics and distributions in your company. You are analyzing the flow of goods
from the suppliers to the final customer. You need to prepare a reference document for the team you are planning to build
as a part of the setup process of a supply chain.
Choose a large global company.
Prepare an 875- to 1,050-word paper in which you discuss the following items:
-Define supply chain management.
Define how supply chain management has evolved over the past 20 years.
Describe the primary components of your selected company's supply chain and explain the importance of each
component.
Discuss how the 3 key supply chain decision phases are used at this company and provide examples.
Provide examples of how your selected company has (or does not have) an advantage over its competitors
using its supply chain.
Analyze the financial impact establishing a supply chain had on your…
arrow_forward
TOPIC: ANNUITY
Specific Instructions: Solve each problem NEATLY and SYSTEMATICALLY. Show your
COMPLETE solutions and BOX your final answers. Express all your answers in 2 decimal
places.
1. A factory operator bought a diesel generator set for Php 12, 500 and agreed to pay
the dealer a uniform sum at the end of each year for 4 years at 5 % interest compounded
annually, that the final payment will cancel the debt for principal & interest. what is the
annual payment?
2. What is the present worth of Php 250 annuity starting at the end of 3rd year and
continuing in the end of 4th year, if the annual rate is 5 %?
arrow_forward
Can you help me with figuring out how to do find the correct solution? Other instructions were not as detailed. I need help with part c) . I do not know where to start or how to go about completing, thank you.
arrow_forward
For Mother’s Day, the handbag buyer planned a point-of-sale promotion at 25% off for straw handbags. Here is a record of what sold during the promotion: 100 handbags with an original retail of $49.00 200 handbags with an original retail of $39.00 Calculate the following: Total markdown in dollars for the promotion. Total sales generated for the Mother’s Day event. Total markdown percentage for the Mother’s Day sale event.
arrow_forward
VVH Training is a company that provides expert training sessions on how to run your business and make it profitable. They offer these training sessions in their offices and offer catering services during the sessions.You have been hired to complete a profitability analysis and you decided to start by completing a cost analysis of the business, in order to figure out for each training sessions, what costs are fixed and what costs are variable.You were able to gather the following information about the associated costs: • Instructor: $11,000 per session • Training Material: $2,500 per session and $35 per attendee • Catering Services:• Food: $75 per attendee • Setup/cleanup: $25 per attendee• Fixed fee: $5,000 per training session The catering company has also offered VVH Training a 1,000$ discount per session, if they are willing to leave their brochures on the dinner table as a form of advertising. VVH has accepted the offer saying that it is a no-brainerRequired:1. plot a graph that…
arrow_forward
I need answer typing clear urjent no chatgpt used i will give upvotes
arrow_forward
Essay. How are you going to relate price setting in real-life situation? Give a specific example of how price of a certain product affects your daily savings.
arrow_forward
Note:-
Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism.
Answer completely.
You will get up vote for sure.
arrow_forward
Prepare a TOWS matrix of the 3-page Corporate Travel Policy attached.
arrow_forward
Please answer the question attached below! Thanks!
arrow_forward
CVP Analysis; Commissions; Ethics Lionel Corporation manufactures pharmaceutical products sold through a network of sales agents in the United States and Canada. The agents are currently paid an 18% commission on sales; that percentage was used when Lionel prepared the following budgeted income statement for the fiscal year ending June 30, 2019: Lionel Corporation Budgeted Income Statement For the Year Ending June 30, 2019 ($000 omitted) Sales $28,500 Cost of goods sold Variable $12,825 Fixed 3,500 16,325 Gross profit $12,175 Selling and administrative costs Commissions $ 5,130 Fixed advertising cost 800 Fixed administrative cost 2,150 8,080 Operating income $ 4,095 Fixed interest cost 705 Income before income taxes $ 3,390 Income taxes (30%) 1,017 Net income $ 2,373 Since the completion of the income statement, Lionel has learned that its sales agents are requiring a 5% increase in their commission rate (to 23%) for the upcoming year. As a result, Lionel’s president has…
arrow_forward
Please Help I am confused.
Classifying Costs
The following is a list of costs that were incurred in the production and sale of large commercial airplanes:
Classify each cost as either a product cost or a period cost. Indicate whether each product cost is a direct materials cost, a direct labor cost, or a factory overhead cost. Indicate whether each period cost is a selling expense or an administrative expense.
Costs
Classification
a. Annual bonus paid to the chief operating officer of the company
b. Annual fee to a celebrity to promote the aircraft
c. Cost of electronic guidance system installed in the airplane cockpit
d. Cost of electrical wiring throughout the airplane
e. Cost of miniature replicas of the airplane used to promote and market the airplane
f. Cost of normal scrap from production of airplane body
g. Cost of paving the headquarters employee parking lot
h. Decals for cockpit door, the cost of which is immaterial to the cost of the…
arrow_forward
link of PDF :
https://docdro.id/psUSO2n
https://docdro.id/KV8USNQ
question :
1. According to Weele, why should we measure the purchasing function?
2. According to Weele, what elements in the purchasing function should we measure?
3. According to Weele, the items that we measure determines the role of the purchasing function. List these roles, and show the mapping.
4. According to Simpson and et.al, why should we measure the performance of our suppliers?
5. According to Simpson and et. al, what are the characteristics of our suppliers should we measure? List these down in terms of evaluative criteria and its details.
arrow_forward
Design a smart contract that aligns with your future career goals (Career goal= Data Entry)
arrow_forward
I need typing no chatgpt used
arrow_forward
utility expenses are considered as indirect cost. True or false?
arrow_forward
I'll upvote if complete. Thank you
arrow_forward
Title: How Activity Based Costing system helps the industry to improve
performance
1.3
Advantages and disadvantage of activity based costing (300 words)
1.4
Implementation of Activity based costing (300 words)
arrow_forward
Mgt-314 (Operations Management)
MCQ:
arrow_forward
Managers of Best Buy had just implemented an e-commerce platform to expand their business in terms of customer base.Best Buy is a clothing retail store that offers value for money on clothing items for the family. Based on this, complete the tasks that follow.
Question 2Discuss ANY FIVE (5) popular payment methods for Best Buy to include in the e-commerce platform.
arrow_forward
Please address the following:
Eric, your friend, received his Form W-2 from his employer (below) and has asked for your help. Eric’s 2020 salary was $145,000 and he does not understand why the amounts in Boxes 1, 3 and 5 are not $145,000? His final paycheck for the year included the following information:
Eric contributed 5 percent of his salary to the company 401(k) plan on a pre-tax basis.
Eric is married with two children. He had $5,000 deducted from his wages for a Dependent Care Flexible Spending Account.
Eric is enrolled in the company-sponsored life insurance program. He has a policy that provides a benefit of $145,000.
Eric contributed $2,500 to the Health Care Flexible Spending Account (he keeps forgetting that the maximum deferral has increased over the years).
Using the information and Eric’s Form W-2, explain to Eric the reconciling of his salary of $145,000 to the amounts in Boxes 1, 3, and 5.
arrow_forward
Describe how is CVP analysis used to calculate the break even point for multiple products?
arrow_forward
oring: Your score will be based on the number of correct matches. There is no penalty for incorrect or missing matches,
atch the terms with the definitions.
Clear All
The normal balance of asset,
expense, and drawing
accounts.
A list of accounts, showing
the title and balance of each
account, used to prove that
the debit balances equal the
credit balances.
The total dollar amounts on
the debit and credit sides of
an account.
A system in which each
transaction has a dual effect
on the accounting elements.
To enter an amount of the
left side of an account.
debit
trial balance
fobtings
double-entry accounting
debit balance
=
All work saved.
arrow_forward
Please answer correct explain plz asap
arrow_forward
Brief Exercise 5-17 (Static) Calculate interest revenue on notes receivable (LO5-7)
On October 1, 2024, Ogneva Corporation loans one of its employees $40,000 and accepts a 12-month, 9% note receivable.
Calculate the amount of interest revenue Ogneva will recognize in 2024 and 2025.
Interest
Year
Revenue
2024
2025
arrow_forward
SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Related Questions
- 1 SSO: Texas A&M University San Antonio 110 M Question 7 - Week 13 - Homework #8 (100 points) - Connect Week 13 - Homework #8 (100 points) i ezto.mheducation.com b My Questions | bartleby Saved 7 Seminoles Corporation's fiscal year-end is December 31, 2024. The following is a partial adjusted trial balance as of December 31. Accounts Debit Retained Earnings Credit $30,000 Dividends $3,000 Service Revenue 15 points Interest Revenue 50,000 6,000 Salaries Expense 15,000 Rent Expense 6,000 Skipped Advertising Expense 3,000 Insurance Expense 11,000 Interest Expense 5,000 eBook 101 Hint Required: 1. Prepare the necessary closing entries. 2. Calculate the ending balance of Retained Earnings. Complete this question by entering your answers in the tabs below. Print Required 1 Required 2 References Mc Graw Hill Prepare the necessary closing entries. (If no entry is required for a particular transaction/event, select "No Journal Entry Required" in the first account field.) View transaction list…arrow_forwardDawn, a Personal Lines Broker, recently started quoting Small Commercial policies. A current Home and Auto client called Dawn for a Cyber insurance ques Dawn is excited as the premium will double her income this month. What should Dawn do next?arrow_forwardThe entry to record cost of goods sold at the end of the month is a: Debit to Work in Process Inventory and a credit to Finished Goods Inventory. Debit to Cost of Goods Sold and a credit to Finished Goods Inventory. Debit to Finished Goods Inventory and a credit to Cost of Goods Sold. Debit to Finished Goods Inventory and a credit to Work in Process Inventory.arrow_forward
- Create a detailed marketing plan for ta credit card product. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on.Explain why you believe this product or service is needed in your community/country andhow it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the targetaudience and provide demographic, psychographic, and behavioral insights. Identifycompetitors and analyze their strengths and weaknesses.3. Marketing Objectives and Goals : Set clear and achievable marketing objectives for thenew product/service launch. These objectives should be specific, measurable, attainable,relevant, and time-bound (SMART).4. Marketing Strategy : Develop a comprehensive marketing strategy that includes the 4Ps(Product,…arrow_forwardCompany Name: Floward (flowers Market) Create a campaign for your company to launch, starting January 2021 till December, that will be active for 12 months. Marketing budget: SR 450,000 to spend on digital advertising media over the next 12 months. The budget also includes up to SR 340,500 for advertising creative and content development, and for the company to manage the program. What is your digital marketing campaign Schedule: recommend digital marketing content and the schedule for the content? (Must include timeline for the content distribution, frequency of posts and ads).arrow_forwardWk 1-Apply: Strategic Supply Chain Management [due Day 7] Assignment Content You are inducted to the newly setup team of logistics and distributions in your company. You are analyzing the flow of goods from the suppliers to the final customer. You need to prepare a reference document for the team you are planning to build as a part of the setup process of a supply chain. Choose a large global company. Prepare an 875- to 1,050-word paper in which you discuss the following items: -Define supply chain management. Define how supply chain management has evolved over the past 20 years. Describe the primary components of your selected company's supply chain and explain the importance of each component. Discuss how the 3 key supply chain decision phases are used at this company and provide examples. Provide examples of how your selected company has (or does not have) an advantage over its competitors using its supply chain. Analyze the financial impact establishing a supply chain had on your…arrow_forward
- TOPIC: ANNUITY Specific Instructions: Solve each problem NEATLY and SYSTEMATICALLY. Show your COMPLETE solutions and BOX your final answers. Express all your answers in 2 decimal places. 1. A factory operator bought a diesel generator set for Php 12, 500 and agreed to pay the dealer a uniform sum at the end of each year for 4 years at 5 % interest compounded annually, that the final payment will cancel the debt for principal & interest. what is the annual payment? 2. What is the present worth of Php 250 annuity starting at the end of 3rd year and continuing in the end of 4th year, if the annual rate is 5 %?arrow_forwardCan you help me with figuring out how to do find the correct solution? Other instructions were not as detailed. I need help with part c) . I do not know where to start or how to go about completing, thank you.arrow_forwardFor Mother’s Day, the handbag buyer planned a point-of-sale promotion at 25% off for straw handbags. Here is a record of what sold during the promotion: 100 handbags with an original retail of $49.00 200 handbags with an original retail of $39.00 Calculate the following: Total markdown in dollars for the promotion. Total sales generated for the Mother’s Day event. Total markdown percentage for the Mother’s Day sale event.arrow_forward
- VVH Training is a company that provides expert training sessions on how to run your business and make it profitable. They offer these training sessions in their offices and offer catering services during the sessions.You have been hired to complete a profitability analysis and you decided to start by completing a cost analysis of the business, in order to figure out for each training sessions, what costs are fixed and what costs are variable.You were able to gather the following information about the associated costs: • Instructor: $11,000 per session • Training Material: $2,500 per session and $35 per attendee • Catering Services:• Food: $75 per attendee • Setup/cleanup: $25 per attendee• Fixed fee: $5,000 per training session The catering company has also offered VVH Training a 1,000$ discount per session, if they are willing to leave their brochures on the dinner table as a form of advertising. VVH has accepted the offer saying that it is a no-brainerRequired:1. plot a graph that…arrow_forwardI need answer typing clear urjent no chatgpt used i will give upvotesarrow_forwardEssay. How are you going to relate price setting in real-life situation? Give a specific example of how price of a certain product affects your daily savings.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning