Midterm 2

You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Adventure seeking adults with a modest income Find 4 Demographic and 4 Psychographics

toothpaste laundry detergent shampoo candy cereal For any one of the product categories listed above, Consider past and present advertisements and other promotions you have seen for the various brands of this product Examine the packages (package design, labels, pictures, etc.). Look at the prices of the brands found on the shelves. Finally, think about your own shopping and consumption experiences with the category of product you have chosen. Then, answer the following question: How many “market segments” do you think comprise the market for the product category you have chosen? Discuss how you arrived at this number. Use the observations made (from the bullet points noted above) to support your analysis.

Explain..what is the purpose of promotion and how do marketers use it to increase the chance a consumer will buy their product or service?

describe the marketing mix (7Ps) in relation to business opportunity vis-a-vis: a. product b. place c. price d. promotion e. people f. packaging g. positioning

The assignment is: pick an ad of your choice and tell me how marketers in this ad: segment, target, differentiate and position the product or service advertised.

choose the correct What stage of marketing raised the slogan 'Selling everything that is produced?       a) Sales.    b ) Department of Marketing.     c)Marketing company.   d)Production.

Select a product that you feel has a good product position and one that has a weak position. Justify your selection. Describe an ad or package for each product and indicate how it affects the product’s position. Remember to include photos!

Identify a product you use every day. Assume you are the marketer of the product and want to convey the ways your product differs from competing products in the marketplace. Create a narrative that explains the differentiation strategy used to promote your product and how it creates a competitive advantage.  Include a full description of the product characteristics AS WELL AS the differentiation features. Your examples will vary but you should discuss unique product characteristics. Not all brand differences are meaningful or worthwhile and they can have costs to the company as well as benefits, rationalize your answer. Use the voice of the marketer Your answer should be completed in one page (approximately 700 words max) and should include a full description of the product characteristics AS WELL AS your differentiation features

You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Adventure seeking adults with a modest income Find 4 Demographic

The marketer of Rolex watches should use: Select one:   a. Differentiated or segmented marketing b. Niche marketing c. Micromarketing  d. Undifferentiated or mass marketing

What is the level of market segmentation for light chocolates? a)     One-to-one marketing b)     Segment marketing c)     Mass marketing d)     Niche marketing

Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Is the advertisement effective in reaching the target audience in terms of selected media and its message? Does it capture the interest of the target audience AND resonate with its target audience?

Provide a print advertisement:  · Identify the method of segmentation  · Describe its target segment(s)  · Describe how it is properly communicating with its target segment(s)   please help me answer it in your words as fast as you can thank you :)

20- One-to-one marketing is another name for which kind of target marketing? a. individual marketing b. micro marketing c. local marketing d. mass marketing

Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: What is the most likely objective of this advertisement? What marketing goals do you think the company/brand is trying to achieve with this advertisement/campaign?

1. You are employed as a Marketing Coordinator at a company that manufactures motorboats. Compare how the products it offers, prices it charges, distribution strategy it pursues and promotional campaigns ituses differif it chooses THREE (3) undifferentiated and TWO (2) differentiated market targeting (coverage) strategy

create a 1-page, help wanted ad for an entry level marketing person. In your ad, provide the following details 1: attention grabbing title 2: A brief summary of the entry- level marketing position 3: A list of the desired virtues applications should possess and explain five of the virtues covered in this week's materials 4: Instructions for applying for the job.

(1) Why is price sometimes referred to as capturedvalue? (2) Why do companies that embracerelationship marketing focus on “customercommunication” rather than “promotion”?

Observation can help marketers: A) see how customers actually use a product   B) understand what a particular product is successful   C) connect the numbers to customer experience   D) see the value of certain types of advertising

1. Consider yourself a Marketing Manager. Explain how you would develop an effective marketing strategy for a Credit Card product using video streaming as a promotional channel.

Many market researchers have their favourite research approaches or techniques, althoughdifferent researchers often have different preferences. Some researchers maintain that theonly way to really learn about customers or brands is through in-depth qualitative research.Others contend that only legitimate and defendable form of marketing research involvesquantitative measures. Discuss with the use of examples and drawing from relevant literature.