In-Class Assignment

1. To assess the position of a particular brand in the marketplace relative to the competition, a company would conduct    A.a consumer segmentation study  B.concept development research  C. a competitive product study  D. brand awareness research    2. The systematic design, collection, recording, analysis, interpretation, and reporting of information pertinent to a particular marketing decision facing a company is    A.marketing intelligence  B.marketing research  C.buyer behavior research  D.concept development research

1) A type of Informal or Preliminary Research Techniques: A. Content analysis B. Key contacts C. Survey research D. Experimental research 2) Personal events include: A. Leisure B. Sports C. Anniversaries D. Recreation 3) Which one of the following is part of the Crisis Lifecycle? A. Stimulation B. Reputation C. Detection D. Segmentation 4) PEST technique of analyzing the environment cover four categories, all of the following are part of it except: A. Political B. Social C. Technological D. Ecological

13. 14. Why should an organization do market research? What are the steps in market research?

QUESTIONProvide a comprehensive evaluation of the characteristics and limitations associated withthe use of a survey method for a market research study

Hello, Please prepare a marketing research report in MS word and upload the file here. You should follow the steps blow. 1 Define the research problem 2 Conduct a literature review 3 Develop the research questions 4 Design the research methodology 5 Collect the data  6 Analyze the data 7 Draw conclusions and make recommendations 8 Present the findings 9 Evaluate the research process Please use the same sample project and draft a research report which should include table of contents, literature review and all the important ingredients of the report.  The contents of the report can be brief but it should cover all the important heading.

1. Describe the marketing research process with the use of a diagram. 2. Define marketing research and explain why companies have to engage in this exercise. 3.  Identify five sources of secondary data and describe how these can be used in marketing research.

Hello, Please prepare a marketing research report presentation in power point and upload the file here. You should follow the steps blow. 1 Define the research problem 2 Conduct a literature review 3 Develop the research questions 4 Design the research methodology 5 Collect the data  6 Analyze the data 7 Draw conclusions and make recommendations 8 Present the findings 9 Evaluate the research process Please use the same sample project and draft a research report which should include table of contents, literature review and all the important ingredients of the report.  The contents of the report can be brief but it should cover all the important heading.

Cite an instances that will prove that experimental is accurate, and reliable research methodology

Research Topic: The study of customers’ behavior towards online shopping as opposed to in-store at a Supermarket. Research Design:  What type of research style is best for this topic: descriptive, or exploratory? Qualitative or quantitative? What are some best research questions centered around this topic?

Write the mentioned words in the order of research process: Research question, Research Objective and Research idea a. Research question, Research idea, Research Objective b. Research idea, Research question, Research Objective c. Research idea, Research Objective, Research question d. Research Objective, Research idea, Research question

Differentiate between Qualitative and Quantitative Research on the basis of following parameters: • Purpose • Data collection sources • Sampling Technique • Sample Size • Instrument

Which of the following is used to gather preliminary information?    Question 2 options:   A)  Causal Research    B)  General Research   C)  Exploratory Research    D)  Descriptive Research

Q4) Briefly define and discuss the six steps of the marketing research process.

Outline the most important uses of computer technology in marketing research. Important uses of computer technology in marketing research include (1) a marketing information system (MIS)—a planned, computer based system designed to provide managers with a continuous fl ow of information relevant to their specifi c decision-making needs and areas of responsibility; (2) a marketing decision support system (MDSS)—a marketing information system component that links a decision maker with relevant databases and analysis tools; (3) data mining—the process of searching through consumer information fi les or data warehouses to detect patterns that guide marketing decision making; (4) business intelligence—the process of gathering information and analyzing it to improve business strategy, tactics, and daily operations; and (5) competitive intelligence—the form of business intelligence that focuses on fi nding information about competitors using published sources,…

Based on the AMA's definition of marketing research, which of the following is not one of the uses of marketing research? * To generate, refine, and evaluate marketing actions To monitor marketing performance To solve general, not specific, marketing problems To improve marketing as a process Dorcrintive research designs can generate

Using the below Topic and Research Questions provide details on 1. the focus of the Research 2. Research Methodology  Type of research design Ethical considerations and justification of its appropriateness to the area of study  Research instrument (e.g. questionnaire, interview schedule)  Sample selection  Data collection  Proposed analysis of data and choice of statistical tests ) .  An examination of the Impact of staff absenteeism on the operation at Sandals South Coast.  Research Questions  What are the types of absenteeism currently experienced at Sandals  South Coast? What are the primary reasons for staff absenteeism at Sandals South Coast, and how do they differ across different departments? How does the working environment/conditions at Sandals South Coast affect absenteeism? What strategies are currently employed at Sandals South Coast to manage absenteeism?

5

A. Creative Illustration – using your own experience, creatively illustrate the steps involved in consumer decision process.

a. Create research objective on product quality toward customer buying behaviour. b. Create research objective on product price toward customer buying behaviour. c. Create research objective on product promotion toward customer buying behaviour.

9- The main function of business research is to: a. Attempt to forecast the future behaviour of market only b. Provide the solution to a business problem. c. Identify organizational needs only d. Provide information to assist managers in making business decisions Clear my choice

Define the difference between an Analysis Report and a Recommendation Report.

Which one of the following types of research would be chosen if a company needs to conduct problem-identification research? Select one: a.Segmentation research b.Product research c.Pricing research d.Image research

Differentiate Qualitative and Quantitative Research on the basis of following             parameters: 1.Purpose 2.Data collection sources 3.Sampling Technique 4.Sample Size 5.Generalizability 6.Research approach 7.Question Format 8.Data Format 9.Analysis 10.Instrument