Part_1_wkst (8) Hughes

A. What e-marketing strategy?

answer number 3 only

How does customer-perceived value inform organizational action? (Marketing Question)

Outline one advantage and ice-cream company would have for an  a. internal reporting system b. marketing intellegence system  c. marketing research system  d. marketing decision support system

1. Why is it important to track how our customers change over time?  2. Describe the three stages of the relationship a customer has with a firm (Hint: AER model) 3. What is a persona? How is it different from a market segment?

Understanding the marketing plan (5)

1. In marketing plan, what are some examples of Shopee's sales forecasting?

1. Definition problems of marketing. 2. Definition market gaps of marketing.

Explain why a retailer should be concerned with market segmentation and identifying a target market. Define and discuss the three criteria that should be met to reach a target market. NOTE: the criteria is in the photo attached.

1. Definition trends of marketing. 2. Definition problems of marketing. 3. Definition market gaps of marketing.

Question number 5 please?

Please explain the different marketing management orientations in one paragraph.

Which marketing philosophy focuses more on the manufacturer and not the customer?   Question 8 options:   a)  Production orientation   b)  Demand Orientation   c)  Market Orientation   d)  Societal Marketing Orientation

Discuss how technology including e-business and social media can enhance your marketing strategyRubric: Evaluation CriteriaCriteria Exemplary Proficient Developing Emerging Product or Service 30 Clearly and concisely describes product or service, Comprehensively discusses consumer or business need(s) for product, and accurately assesses where product fits in the Product Life Cycle. Product concept is creative, innovative and viable. Supports analysis with credible data. 26 Fairly clearly describes product or service. Accurately identifies consumer or business need(s) for product, and assesses where product fits in the Product Life Cycle. Product concept is fairly creative, innovative and viable. Fairly thoroughly supports analysis with data. 22 Somewhat clearly describes a product or service. Somewhat discusses consumer or business need(s) for product, but may not accurately assess where product fits in the Product Life Cycle. Product concept may lack originality, and/or viability.…

Describe the company’s customer value proposition. (i.e., How does the Nestle Company create customer value? What is/are distinctive about the company’s products or services?)

3 What are the characteristics (e.g., age, income, edu- cation) of the target market customers for the follow- ing products or services? (a) National Geographic magazine, (b) Chobani Greek Yogurt, (c) New York Giants football team, and (d) Facebook.

Pestel analysis on the zoom company

Marketing Strategy 5. Define factors that determine your marketing strategy (at least 3).6. Develop a marketing plan for your business venture. Your Marketing plan should identifythe market segment and all the components of marketing mix (Four Ps).7. Develop marketing material (slide presentation, website, pamphlet, brochures or usingown creativity) to promote your business venture.

1. What are the importance of having Customer Relationship Management in a company? State at least three advantages of having CRM in the company 2. Give one company that represents Color Marketing and know the reason why they use that color.

7  What are the different types of marketing value? (Hint 3 values)

Create your own business idea that includes: Description of the product or service Why the company has decided to expand globally Specify the markets and/or countries where the company is going to enter Prepare the SWOT analysis for your business idea Brand (sub-brand) name, slogan, and the key message for (one) target group Marketing mix concept to promote the product

Marketing plan section (15)

12. What is a marketing information system (MIS)? Whatbtypes of information does it include?

Q- Define the marketing information system and discuss its parts.

Quick response strategy gets prevalence today in the market. Why? Explain.

a. State three research question about product quality, price and promotion on customer buying action. b. Explain summary of the influence of brand perception on customer buying action.

#09. What is a marketing information system (MIS)? What types of information does it include?

Disccuss ..What role does customer retention play in the success of after-sales service programs ?

Giving examples what are 3 benefits a firm would obtain by implemeting customer relationship management processes