Product Life Cycle Worksheet

Please do not give solution in image formate thanku  choosen product acer laptop:    Propose three strategic recommendations to address previously identified weak alignment OR ways to strengthen the strong alignment. You must incorporate recent scholarly literature to justify your proposed recommendations. These recommendations should not include pricing, quality, manufacturing, or operational improvements

20- Which one of the following is the benefit for setting manufacturer’s suggested retail price?   a. Drive the competitors b. Reduce retail price competition c. Raise prices and earn profits d. Increasing the value of the product

Pretend that your company has been making and selling one product for the past fiveyears. Plan to make additional three products. These may be in the same category as the firstproduct or not. Use the following format.

The marketing mix (7P’s) in relation to the business opportunity. What can you say about that lesson above?

In this module, the product life cycle was defined as a concept that explains how products go through four distinct stages from birth to death including: introduction, growth, maturity, and decline. Each stage is actually based on the market's response to the product. This dynamic causes firms to adjust their marketing strategies so that they are in alignment with the current stage. For this discussion, review the Product Life Cycle Strategies on pg. 304 in your text and respond to each prompt. Identify one product for each stage in the product life cycle (i.e., four different products) and explain how each product fits in its particular stage, as noted. • For the product you identified in the introduction stage, tell us what strategies you would use to launch this new product. For the product you identified in the growth stage indicate what strategy would be necessary to maintain brand loyalty as competitors now are entering the market. For the product you identified in the maturity…

Product Choice Make a final decision about whichproduct you will purchase. Describe the heuristics thataided in your decision making

Please read below scenario in which a consumer explains how she made purchasing decision for a car. First of all, I decided on the price and security features of car. Then, I determined my criteria about other features such as the oil amount consumed per 100 km, diesel or gasoline and so on. When I searched for information on the Internet, I felt that Brand X can offer me favorable alternatives. I visited one of the showrooms of Brand X. I loved this red car and purchased it. Please select the name of Hierarchy of Effects that the consumer likely used.   a) The Standard Learning Hierarchy b) The Low-Involvement Hierarchy c) The Experiential Hierarchy d) All the above

Brand equity is a marketing term that describes a brand’s value. That value is determined by consumer perception of and experiences with the brand. If people think highly of a brand, it has positive brand equity. When a brand consistently under-delivers and disappoints to the point where people recommend that others avoid it, it has negative brand equity.Explain the brand asset valuator model andBrand Resonance model of brand equity to build a strong brand?

Mulling over M & M In the 1930s Spanish Civil War, Forrest Mars saw soldiers eating chocolate pellets with a hard shell to carry these chocolates easily without the risk of melting. This gave him an idea, and the M&M’s Plain Chocolate Candies were introduced in the USA market in 1941. The product was a hit with the American soldiers and U.S. Army became its first big customer as it gave the soldiers an option to carry chocolate in tropical climates without melting. In 1949, the brand introduced the tagline “Melt in your mouth, not in your hand,” and this led to a considerable increase in its sales because it delivered on a solid insight, especially from parents who did not like to see their children making a mess when eating chocolate. M&M’s are button-shaped chocolate-filled candies with hard shells surrounding a filling which varies depending upon the type of M&M’s. The product is available in various colors – red, yellow, orange, brown, green, and blue. Initially,…

Mulling over M & M In the 1930s Spanish Civil War, Forrest Mars saw soldiers eating chocolate pellets with a hard shell to carry these chocolates easily without the risk of melting. This gave him an idea, and the M&M’s Plain Chocolate Candies were introduced in the USA market in 1941. The product was a hit with the American soldiers and U.S. Army became its first big customer as it gave the soldiers an option to carry chocolate in tropical climates without melting. In 1949, the brand introduced the tagline “Melt in your mouth, not in your hand,” and this led to a considerable increase in its sales because it delivered on a solid insight, especially from parents who did not like to see their children making a mess when eating chocolate. M&M’s are button-shaped chocolate-filled candies with hard shells surrounding a filling which varies depending upon the type of M&M’s. The product is available in various colors – red, yellow, orange, brown, green, and blue. Initially,…

The success of marketing mix for a product or service are highly depends on the perfect match between the 4Ps and the target market requirements at which it is directed. Some companies using the same marketing mix strategies to serve different market needs and some may decide to adapt their strategies to cater specific localized market needs. IM Consider the case of Mc Donald in Malaysia, discuss the marketing mix for McDonald in Malaysia in order to tackle the Malaysian Market.

Please do not give solution in image format thanku

Brand equity is a marketing term that describes a brand’s value. That value is determined by consumer perception of and experiences with the brand. If people think highly of a brand, it has positive brand equity. When a brand consistently under-delivers and disappoints to the point where people recommend that others avoid it, it has negative brand equity. Use the BRANDZ Model to explain the brand equity of Shan foods.

The first step in implementing the marketing concept is to provide a product that satisfies customers; True or False

Please answer in detail   Name and discuss 3 primary types of objections customers typically raise: 1. Price objection: Customer believes quoted price is too high. 2. Product Objection: Customer voices concerns about some element of product or service or customer might not be familiar with the product. 3. Time objection: Customer considering buying, but needs more time or customer has no intention of buying and wants to get rid of salesperson.   Imagine you are newly employed as an Assistant Vice President (AVP) of Corporate Sales at a marketing organization.  In the upcoming week, your team will be hosting a presentation for a new line of Tennis Rackets for 75 prospects. As you are aware, prospects are going to raise objections about this product. Using the compensation technique (admits the objection is valid but also discusses other benefits). and the acknowledgment technique (admits the objection is valid) discuss how one can apply these techniques to overcome objections. Why?…

Current Marketing Mix (4Ps) for WALMART Product Strategy Briefly describe your product or service. Consider: · Where is it in the product life cycle · What level of quality and consistency does the offering have? · What features does it have?

What types of problems does a weak product cause in aproduct mix? Describe the most effective approach foravoiding such problem

138) Which of the following is not a characteristic of market growth? a) The stage of the product life cycle is one determinant b) The four stages of market growth are introduction, growth, maturity and decline c) In the BCG matrix a low market growth includes “cash Cow” d) In the BCG matrix, a high market growth includes “Dog

WHICH FACTORS INDICATE THE POSSIBLE LOWEST AND THE HIGHEST PRICE THAT CAN BE SET ON A PRODUCT? a. THE NEWNESS OF A PRODUCT AND ITS AVAILABILITY b. FIXED COSTS AND CUSTOMER'S PERCEPTION c. COMPETITORS' PRICES d. THE DEMAND FUNCTION e. NONE OF THESE

Management must be clear about their objectives in order to establish greater customer relationships.Create a list of four (4) CRM objectives that are common to all of them.

List  the general approaches to pricing. Select examples of products that you regularly use.        i.          Notice the price of each of these items For each item,      ii.          State the main benefits you are looking for in using the product.     iii.          Does the price communicate the total benefits sought?     iv.          Does the product’s price suggest good value?     v. Do you think the manufacturer or retailer is overcharging or         undercharging consumers for the product?

You have a "Cash Cow" Product Line based on the BCG Matrix assessment. The Product Line is in the "maturity stage" of its PLC with a large base of customers. Which of these investment strategies make the most sense? Stop investment and abandon the product line Inject significant profit from your "star" product to try and fuel growth and improve market-share Divert some profits from this "cash cow" product to try and save a "dog" product line in the "decline" stage of its PLC Invest in introducing product line and brand extensions for this "Cash Cow" product line as you further segment your target market

What value(s) is/are promised in the value proposition in Fig. 3.1?

Explain formulating a profit driven strategy as on the image below.

Effective application of marketing mix is an effective tool in making the product reach the awareness to the prospective customers, set competitive price, identify key people, right presentation and, most importantly in generating sales, for any business organization. The marketing mix My marketing mix will consist of the following: Price: Product: Promotion: Place: People: Packaging: Positioning: