MBA 645 Module 1 Resource List

The topic must be about:Point of sale(POS) and restaurant management systemand dont forget put graphs and statistics

The purpose of this assignment is to have students relate to marketing from their everyday observations and interactions by making the connection between what they do in practice and the underlining marketing principle that is at work. Marketing is not an abstract topic. It is a very relatable practice that most people interact with at some time or another in the normal course of their daily lives.  We are constantly being bombarded by many marketing messages, programmes and activities. Whether we visit a store to make a purchase, browse the shopping mall/plaza to view the many products being offered by different merchants, turn on our TV or radio to view our favourite programme, we interact with several marketing activities. Some are subtle and we may not notice them, others are more overt and in “our face”. The way we interact with these marketing stimuli can ignite a chain of emotions that may eventually result in us buying or using a product or service to fulfil one or more needs…

Apply the 4 P's of marketing to the sport product or service selected (Indian Cricket Team)    Address the following items in this section of the assignment: Product: Explain the sport product or service to be marketed. Price: Identify the cost of the sport product or service as compared to its competition. Place: Describe how the product or service will be distributed to consumers. Promotion: Recommend how you will make consumers aware of the product or service.

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Make a narrative statement for the outline of the Strategic Marketing Plan.

Creative Homework/Short Project. Assume that a small regional microbrewery has hired you to help them with their target marketing. They are prettyunsophisticated about marketing—you will need to explain some thingsto them and provide ideas for their future. In the past, the microbreweryhas simply produced and sold a single beer brand to the entire market—amass-marketing strategy. As you begin your work, you come to believe that the firm could be more successful if it developed a target marketing strategy.Write a memo to the owner outlining the following:a. The basic reasons for doing target marketing in the first placeb. The specific advantages of a target marketing strategy for the microbreweryc. An initial “short list” of possible target segment profiles

Answer the following questions:1. What does significance mean in business?2. Why do we need to learn E-commerce and Internet Marketing?3. How are we going to learn E-commerce and Internet Marketing?4. What is the relationship of  Marketing Management course to E-commerce and Internet Marketing?

5. Direct-to-consumer businesses have had mixed success. That is, while the model has succeeded in some categories, it has not worked in others. Can you identify reasons why? Which product categories may be more suited for direct-to-consumer business model?

Marketing management is about ensuring that marketing decisions are well planned and executed in order to satisfy the needs and wants of the customers. It is expected that all firms adopt the marketing concept/ orientation at all levels of the management Giving examples, discuss how a firms can adopt the marketing concept in their decisions making processes In what ways can manufacturing firms benefit from knowledge of marketing?

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Marketing Mix choose a product that you have purchased recently.  Research and investigate this product on the Internet and in the marketplace.  Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product.  At a minimum, consider the following questions in your investigation: Promotion Strategy : * Identify the various media used to promote/advertise the product. * Did other promotional tools (sales promotion, public relations, personal selling) play any role in your purchasing decision?  If so, describe them. * Describe and analyze the promotional mix (see pages 181-190, Chapter 12). * Do you agree with the company’s marketing strategy, or would you recommend changes to the mix?  Why?

You currently work as a consultant for a large beverage corporation. Include a discussion with the company about how it should update its online image and how it should incorporate the internet into its overall marketing strategy. It is strongly recommended that draughts be created in advance to ensure that all essential web pages function properly after they have been published live.

Doing Marketing - Brands and Branding Insights  Definition: What Is Brand Equity? Definition and Importance Read more on Interbrand: Best Global Brands 2022 Read more: Top 100 Global Brands Introduction to assignment: Measuring brand value is a complicated process. Different firms use different methods to measure brand equity. The top 100 brands as reported by Kantar are different than the top 100 brands measured by Interbrand because they use different formulas for calculating brand equity. a .How does Interbrand measure brand value? See the applications and methodology section on Interbrand’s website. b.Choose two of your favorite brands of the top 100 brands from the current year on Interbrand. How have the brand rankings changed over the past 10 years or so? c.Using the two brands from the previous question, what do you believe is driving their success, failure, and/or stagnation?

Select a company that predominantly focuses on either B2B or B2C markets. Next, choose a new market for your selected choice. For example, if you selected B2B, describe how customer behavior and the process would differ from marketing to B2C. If you selected B2C, describe how client behavior and the process would vary from marketing to B2B. Describe the challenges you would face in the new process. How would you emphasize value for your new market?

1). Identify a company that is publicly held and widely visible in an industry 2). Explain the company, product/service mix and target market. 3). Identify the "Four Major Types of Utility" of that institution. 4). Then identify the "Value Proposition" of that company and describe how each "Utility" supports the Value Proposition the company is marketing to the target market.

Create a new product for Kellogg's company that could be an extension of an existing brand(family branding) or totally new branded product(individual branding) In order to assist in developing the marketing plan, the report should cover the following sections 1. introduction 2. Business mission statement (Source either from the company or your decision) 3. Marketing environmental analysis    External environmental analysis Macro-environment: PESTLE analysis Micro-environment: Porter’s Five Forces Internal environmental analysis: SWOT and TOWS analysis (both in a table format listing a few key points – the SWOT and TOWS tables are not included in the word count) Optional: BCG Matrix (not included in the word count) 4. Marketing objectives ( develop SMART objectives based on marketing environment analysis) Based on UK marketing. Please use your own words. Many thanks

Your Task Evaluate how Wanda is currently applying each of the four Ps of marketing to the products Salty Pawz sells. Capture this in your written document so that Wanda can refer back to it as she begins to draft a marketing plan. • Once you have evaluated how Wanda is currently applying the four Ps to the products Salty Pawz sells, identify at least one new way that each of the four Ps could be improved. When making your recommendations, be as specific as possible so that she can execute some of your ideas immediately.

 Marketing terminology. Like many subjects, marketing appears to have a language of its own. Visit the Web site of the American Marketing Association. Click on “resource library” and then “dictionary.” Define the following terms: A/B testing, dating, never out list, and will-call. http://www.marketingpower.com    

How are for-profit business firms and nonprofit firms different with regard to the marketing concept?

B)how e-marketing has shifted control from the to the customer. company C)What is the pricing and distribution strategy used by eBay.com?

1. What methods does Jones Soda use to market its product? 2. How do these marketing methods help the company compete against the market giants? 3. Write a brief critique of the Jones Soda Web site and comment on its effectiveness as a marketing tool.

When most people think of successful marketing, in- ternal firm culture doesn't immediately come to mind as a contributing factor. You may have learned about corporate culture in a management course. What is a corporate culture? What are some reasons a firm's culture is important to the capability of doing good marketing? Give some examples of aspects that you consider indicate a good corporate culture for marketing.

1. Discuss the difference of marketing and marketing mix, and how does will affect you as a future business manager? 2. At present time, what approach do you prefer to use in marketing? Why? 3. How will the 4Ps, 7Ps, and 4Cs be of help in your life as a future graduate of BIT?

Select any organization that you and your group find to be of interest. What product or service do they offer?  [Highly recommend that you choose one from the companies and products you all wrote about in Module 4!] Discuss the product/service base knowledge within your group.   How would this organization benefit from a marketing dashboard approach? Discuss. Using both your experience and unique perspective, discuss the elements you would recommend adding to this organization’s dashboard.  Why do you recommend these elements? How could this organization avoid some of the pitfalls potentially associated with marketing dashboards?

the important roles and responsibilities of the Marketing Department in Levi's how your marketing department works and interacts with other departments in your company, and how it supports the broader organizational context in terms of vision, mission, and purpose How the external environment will affect the ability of Levi's to identify opportunities or challenges.

Directions: To use the 7 Ps model and for your market to know you better, it's time to make your Marketing Plan. In three (3) sentences, describe each component of the Marketina Mix in relation to your proposed business. of Place: What new distribution options are there for customers to experience my product, (e.g. could they buy it online or in-store)? How will the customer avail my product/service? Price: At what price will I place on my product/service? How much is my markup? Promotion: How will I convince my customer to buy my product/service? What tools will I use to promote my product/service? People: Who are the people involved in my enterprise/business? What are the functions of each worker? Packaging: How will I make the overall presentation of my product/service eye- catching or appealing to my customers? Positioning: What will make my customer become loyal in patronizing my product/service?

Why is Adverstising important in Marketing?(please do not copy answers from the internet, thanks.)

Questions:  Marketing is marketing whether it concerns the consumer market or industrial market. Do you agree or disagree with this statement? Why?    The term industrial marketing, business marketing, and business to business are often used to describe marketing in the industrial market. Which of these three terms do you believe best describes marketing to organizational customers? Explain your reasoning.

1. Why would a course in marketing be helpful even if you don't pursue marketing as a career? 2. Name a company you think might be successfully following a production orientation.  Why might a firm in this industry be successful following such an orientation?

Get together with two to three other classmates for this discussion question. Then: Select any organization that you find to be of interest. What product or service do they offer? Discuss the product/service base knowledge .   How would this organization benefit from a marketing dashboard approach? Discuss. Using both your experience and unique perspective, discuss the elements you would recommend adding to this organization’s dashboard.  Why do you recommend these elements? How could this organization avoid some of the pitfalls potentially associated with marketing dashboards?