BUS 400 Module Two Assignment

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School

Southern New Hampshire University *

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Course

400

Subject

Marketing

Date

Feb 20, 2024

Type

docx

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4

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PROJECT OUTLINE for [PRODUCT or SERVICE NAME] 1 Project Outline: Apple Barista for Apple, Inc. Madalyn Lavoie Southern New Hampshire University
PROJECT OUTLINE for Apple Barista 2 About Apple Barista Apple products like iPhones and MacBooks are frequently photographed alongside coffees and inside of cafes. Apple Barista is the next best coffee maker. What makes Apple Barista different is that you can activate it and schedule wakeup times right from your phone. You can even brew a cup of coffee by just asking Siri. Goals The goal and objective of Apple Barista is to give coffee lovers and Apple lovers the perfect combination. We all know how busy mornings can be, with Apple Barista it will enhance their morning cup of coffee with the use of technology and allowing syncing with consumers already owned apple products. Making a singular cup of coffee requires you to stop what you’re doing and focus on that one task, but from your phone you can have your cup of coffee be made with ease. Target Customer The target customer for Apple Barista would be their current customer base and new customers who enjoy their morning and/or afternoon cup of coffee. Apple’s current target customer is middle-class and upper-class users who can pay for higher end products with an incredible user experience (Simplilearn, 2023). This means these users have a higher disposable income, in addition to working professionals. Because Apple offers products to streamline work, enhance experience and offers software’s like music, video and photo their market carries over to large companies, college and even high school students, and working professionals. With this new product, the focus will be on those customers who are working hard on their careers, education and have disposable income with a love of coffee to ease their busy lives and create a unique user experience.
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