Assignment 1_ Standardization vs Customation

This is a three-part question. 1. International companies must decide how much to adapt their marketing strategy to fit local conditions. Discuss the advantages and disadvantages of standardization and localization strategies. 2. Identify and describe the product adaptation strategies that a firm might employ, and 3. Evaluate the localization methods that a company of your choice has adopted to better meet the needs of a foreign market that is has entered. Please provide details and supply references.

Outline and discuss the various market entry modes that the motor vehicle companies listed in the case can use to potentially enter a foreign market with their low-cost vehicles. In making the decision on the entry mode approach to take, what are the major considerations that need to be taken into account? (No more than 1 page). Chicago Referencing 1.5 spacing 12 Font size

requirement An Introduction: A cultural Analysis of the chosen country and explain why this choice would have a positive impact on the marketing of GAP include Strategic Plan/ Recommendation     Several hundred Gap stores are located outside the United States; key country markets include Canada, the United Kingdom, Japan, and France. Gap is a global brand, but recently the company has struggled to connect with customers in the United States. Gap’s online sales fell 7.2%, according to Digital Commerce 360. Also, their digital sales fell by 99% in the quarter ended April 23, 2023. Despite these problems, the company continues to expand overseas. China presents an opportunity for Gap to increase revenues and profits in a major non-U.S. market. According to A.T. Kearney’s 2011 Global Retail Development Index for Apparel, China is the No. 1-ranked emerging market opportunity for apparel. Also, “American style” is in high demand in many parts of the world.  New CEO of GAP, Richard…

requirement: Introduction: A cultural Analysis of the chosen country and explain why this choice would have a positive impact on the marketing of GAP.  (Answer this question in essay format please) include-Marketing Objectives (SMART), Vision/Mission, Selection of the target Market Several hundred Gap stores are located outside the United States; key country markets include Canada, the United Kingdom, Japan, and France. Gap is a global brand, but recently the company has struggled to connect with customers in the United States. Gap’s online sales fell 7.2%, according to Digital Commerce 360. Also, their digital sales fell by 99% in the quarter ended April 23, 2023. Despite these problems, the company continues to expand overseas. China presents an opportunity for Gap to increase revenues and profits in a major non-U.S. market. According to A.T. Kearney’s 2011 Global Retail Development Index for Apparel, China is the No. 1-ranked emerging market opportunity for apparel. Also, “American…

PepsiCo, Inc. is an American multinational food, snack and beverage corporation headquartered in New York. It offers same product line and uses same marketing strategy across various countries. Analyse the international marketing approach used. Select one: a. Customization of the product b. Standardisation of the product c. Global approach for product d. Ethnocentric approach

Which of the following are examples of global consistency? Check all that apply. Selling products based on home market preferences Providing a variety of product accessories Creating multiple product lines based on culture ☐ Using a common language on marketing materials Select the best responses to the following questions. Which of the following are examples of local adaptation? Check all that apply. Creating one pricing strategy across markets Allowing customers to pay in multiple currencies Selling through home country retailers Using retailer input for market merchandising Select the best responses to the following questions. Which of the following are examples of local adaptation? Check all that apply. Providing one warranty across all markets Allowing retailers to promote cultural values Expecting all markets to sell products similarly Hiring workers based on market expectations

Read the following text, and write a short title (1 - 3 words) which states the main topic The brand consultancy Interbrand publishes an annual list of the Best Global Brands, which shows that the worth of a brand can be much greater than a company's physical assets. For example, in the early 2000s, the value of the top ranked brand, Coca-Cola, was calculated at over $70 billion. Consequently, a company's market value (the combined price of all its shares) can be much greater than its book value - the recorded value of its tangible assets such as buildings and machinery. Brand value largely comes from customer loyalty: the existence of customers who will continue to buy the products.

International marketing Question, Week 10. Very simple answer needed and NO word limitations. You have the sole distributor for Lafuma products in Australia (you even got an agreement to prove it). Lately you noticed that someone is importing the same products in huge quantities from Hong Kong (where it is 40% cheaper) and selling them in Paddy’s, Parklea Market and other outlets (which are not your retailers) at a substantial discount. Assess the problems that this parallel import has on you. How would this parallel export problem affect Lafuma of France in terms of overall worldwide sales?

There are five competing concepts under which organizations can choose to conduct their business: the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept. Identify and explain which competing concept “Daraz” use to conduct their business in Pakistan (150- 200 words)

Gap is a global brand, but recently the company has struggled to connect with customers in the United States.  Gap’s management team has contacted you as a team of Chief International Marketing Consultants to design a global marketing program. They have asked you to respond to their situation by selectively targeting Beijing OR Shanghai in China, two cities with high population densities, where sales might be very strong. The brand already has a strong online presence, www.gap.cn, which serves as an alternative channel with a potential reach of several hundred million consumers.

requirement: Introduction: A cultural Analysis of the chosen country and explain why this choice would have a positive impact on the marketing of GAP.  (Answer this question in essay format please) Several hundred Gap stores are located outside the United States; key country markets include Canada, the United Kingdom, Japan, and France. Gap is a global brand, but recently the company has struggled to connect with customers in the United States. Gap’s online sales fell 7.2%, according to Digital Commerce 360. Also, their digital sales fell by 99% in the quarter ended April 23, 2023. Despite these problems, the company continues to expand overseas. China presents an opportunity for Gap to increase revenues and profits in a major non-U.S. market. According to A.T. Kearney’s 2011 Global Retail Development Index for Apparel, China is the No. 1-ranked emerging market opportunity for apparel. Also, “American style” is in high demand in many parts of the world.     New CEO of GAP, Richard…

requirement: An Introduction: A cultural Analysis of the chosen country and explain why this choice would have a positive impact on the marketing of GAP    include Global market segmentation, Global Targeting Strategy, Global-positioning and Differentiation strategies in chosen target market, Several hundred Gap stores are located outside the United States; key country markets include Canada, the United Kingdom, Japan, and France. Gap is a global brand, but recently the company has struggled to connect with customers in the United States. Gap’s online sales fell 7.2%, according to Digital Commerce 360. Also, their digital sales fell by 99% in the quarter ended April 23, 2023. Despite these problems, the company continues to expand overseas. China presents an opportunity for Gap to increase revenues and profits in a major non-U.S. market. According to A.T. Kearney’s 2011 Global Retail Development Index for Apparel, China is the No. 1-ranked emerging market opportunity for apparel.…

How can global systems enhance the value of a firm?   What went wrong at Target Canada?   ( Included references pls)

"The process of standardisation is viewed by some as more cost-effective, while adaptation enhances satisfaction of customers (Vrontis, 2003). However, there is a disagreement between scholars on whether standardisation or adaptation is the right approach…” In the light of the above extract, critically discuss the arguments FOR and AGAINST the standardisation and adaptation of the marketing mix in the international context?

Assume you have been appointed as the Chief Marketing Officer of Coca-Cola Singapore in 2024. Recently you received a call from the headquarters in the USA  in which they said “Seems like Share a Coke campaign has dried up in Singapore, could you investigate it and find ways to revitalise the campaign in your region, please? We need your recommendation by 18th April”. What recommendations would you have for Singapore revitalisation?

Question 1 (a)       You are operating in Trinidad and Tobago and want to market your Coffee to Brazil. Conduct an assessment of the mode of entry you will utilize based on the 5 modes discussed in the course (exporting, licensing arrangements, partnering and strategic alliances, acquisitions, establishing new, wholly owned subsidiaries). (b)       Discuss two (2) potential advantages and two (2) disadvantages of the mode of entry selected. (c)        Conduct research on two (2) companies that failed when using the mode of entry, you have selected for your product. Company names must be stated and what led to the failure must be clearly identified. .

Choose ONE sporting item that you own e.g. sneakers, jersey, cricket bat etc You must state what material(s) it is made of, and whether these are natural or man-made materials. Speak briefly about how the item is manufactured. State whether the item can be refurbished, reused, recycled -  both abroad AND in your own country e.g. “these leggings can be recycled in the USA, but not in Jamaica” State where the item was made - if you are not sure, state where such an item is typically manufactured. How far away is the country of manufacture from your country? Talk about how long you have had the item for, how often you use it, whether you think it is good value for money, and if you are satisfied with its quality and durability. Discuss what you plan to do, or usually do with such items when you can no longer use them. Discuss any concerns you have regarding solid waste disposal in your country. Research and discuss what other more green or eco-friendly versions of the same item are…

Q4 answer in detail please and thank you ❤❤

Consider the global hotel market.  what is the trade-off for managerial decision when considering service standardisation and the role of service standardisation on market segmentation (i.e. hotels with different levels of service standardisation).

Q9

Instructions: Analyze and answer the following questions A US Company plans to sell farm equipment in a country in Asia. This country traditionally had not conducted business with companies outside of its geographic region. Answer these questions for the US company. How might economic conditions affect business decision What social and cultural influences could affect business decisions? How could politics and laws after the company's exporting activity? What geographic factors might influence the company's international business activities?Kindly elaborate your answer. Thank you so much!

source: (http://www.engineeringnews.co.za/article/toyota-shares-800-localisation-opportunitieswith-south-african-suppliers-2018-06-29) Toyota prides itself on providing consumers with quality vehicles. Discuss the concept of quality and why Toyota should source the right quality of parts and components from suppliers.

What role does localization play in global marketing, and how can global marketers balance the need for standardization with the need for customization?

Short-answer Q3. Discuss why the culture of a country influences the costs of doing business in that country.

Critically discuss the similarities and differences between the standardisation and/or adaptation strategies of McDonalds and Burger King in the British Market.

Next, let us assume that you are the marketing manager for a U.S. company, your company is interested in entering the selected country that you are comparing with the U.S. Identify a product/service that you are planning to introduce to this new country market, then explain why the company has to make the adaptations of the product/service due to the cultural differences between the two countries. Please justify.