Key findings

Q 21 What are the two (2) most important times when a marketer wants possible customers to think about their products? Group of answer choices When talking with their neighbor about the local baseball team. When the customer encounters a problem which your product would solve. When shopping in a store which carries your product. When helping their children with their homework. All the time — we need customers to continually have our products in their minds.

Q4. The sales for a car model in Rocket Cars have shown stagnation in terms of volume. However the company still finds the product to be contributing well to the profitability. The brand is also witnessing strong competition from the other players as the segment has become very attractive due to the massive response the company got for the product. Evaluate the above scenario and suggest possible changes in the marketing strategy with respect to the four Ps’ (Product, Price, Place and Promotion).

Q-5: A firm A tries to estimate the relationship between demand for its product and income of the consumers. By estimating the relationship, it has been found that B= -0.85. Interpret such a relationship. (4)

Provide a critical evaluation of TESCO's exit from the Japanese market. (Attached study)

Section 2: Brand Performance Table 1: Brand Performance Metrics Share of Sole Loyalty (%) Market Average Purchase Category Buying Rate Penetration Category Requirements (%) Brand Share (%) (%) Frequency Twinings 32 71 3.1 6.3 45 16 Nerada 23 62 3.0 6.8 38 11 Lipton 19 43 2.8 7.2 29 7 Tetley 15 32 2.8 7.6 21 3 Bushells 17 2.5 8.2 18 1 Pukka 8 2.0 9.8 13 Average 100 39 2.7 7.7 27 6 2. Table 1 shows the brand performance metrics over a 6 month time period. Are there any patterns evident between the brand performance measures in Table 1? Describe the patterns and differences that you see between the competing brands, and specifically for Lipton. (500 words approx.)

Question 8 In Monopolistic Competition, sellers try to develop differentiated offers for different customer segments. O True O False Moving to another question will save this response. TOSHIBA A F7 NAA F8 44

Question 11 Our marketing department have identified a new use for our product which with a slight repositioning could result in a new market in which we can generate sales. Under a SWOT analysis what would this be best described as? A Strength B Opportunity C Threat D Weakness

Q3: Suppose you work for a Logistics company as an HR Manager. The female employees in your company has been facing discrimination in terms of pay raise, field visits and promotions. In this regard, complaints are lodged by them to the HR department for fair treatment. Your CEO is concerned about this issue and he has asked you to conduct a research study to find out the causes of discriminatory practices at the workplace. You believe qualitative research to be the suitable type of research for this study. Plan a qualitative study to investigate discriminatory practices against women in your company and provide the following with proper rationale:   Research design Research question (at least 1 main and 2 sub questions) Three themes for your literature review  References (at least five relevant papers)

Required: Create a Competitive Analysis for Hersheys Company Noted: details in the photo attached

Case Study: Petrol price regulation in South Africa In South Africa, government has intervened in and/or regulated markets involved in the manufacture, distribution, and retailing of liquid fuels in various ways since the 1930s without providing formal reasons for doing so. By 1998, the White Paper on Energy Policy referred to 'a labyrinthine set of regulatory controls' (RSA 1998: 5). While the instruments used have changed over time, the evidence suggests that the primary reason for market interventions has been to support investors in various parts of the value chain. This has been achieved by limiting competition. To a lesser extent, there has been a wish to protect motorists from excessive pricing. In addition, over time social policy objectives have become entangled in petrol price regulation. These relate to the promotion of small businesses and job creation. More recently, Black economic empowerment has been added to the list. This mixture of reasons has made it difficult for…

Q1) solve the following mcqs   a) At Khaleej Corporation, managers drew up a three-stage plan as they prepared for layoffs. First, they warned employees several months ahead that layoffs were inevitable. Soon thereafter, they held on-site presentations at all locations to explain to employees why the layoffs were needed and to provide as much information as they could about what employees should expect. Represents an example of?"     Provide assistance to displaced workers     Help survivors thrive     Both A & B     More Communication is significant   b) "An army officer gives his directions on a certain task, his cadets are compelled to follow his instructions. This is an example of ___. "     Expert     Referent     Reward     Legitimate c) _____ is the person who serves as one of the key persons in managing change initiatives.     Change agent     CEO     CFO     CIO

Q1) solve the following mcqs   a) At Khaleej Corporation, managers drew up a three-stage plan as they prepared for layoffs. First, they warned employees several months ahead that layoffs were inevitable. Soon thereafter, they held on-site presentations at all locations to explain to employees why the layoffs were needed and to provide as much information as they could about what employees should expect. Represents an example of?"     Provide assistance to displaced workers     Help survivors thrive     Both A & B     More Communication is significant   b) Rational decision-making approach ideally implies ______ decisions.     Programmed     Non-programmed     Rational     Non-rational

Q3 (c)

QUESTION 1 Gold Nike Sdn Bhd is one of the well-known sports shoe manufacturers in Asia. This company has created a new shoe product that is made of 100% organic material. The company want to market this new product worldwide. (a) Propose action plan to set intemational standard for making shoes that are made of 100% organic material. (b) Suggest FOUR (4) advantages of implementing ISO 14001:2015 in this company.

Q2: a) Federal Education Minister of pakistan announced that in-person classes will remain suspended in districts where the COVID-19 positivity ratio is high. What are your thoughts on his decision?

Case Study  The Accounting Sector in South Africa:The accounting sector is the guarantor of financial reporting standards and performs a critical function in the economy. Although well-established and anchored by the world's largest accounting firms, the auditing profession has been mired in controversies relating to fraud and financial irregularities involving its clients. These have highlighted the shortcomings of the external audit and various stakeholders have called for audit reforms. Regulatory changes that are set to disrupt the industry include the mandatory rotation of auditors, which is scheduled to come into effect on 1 April 2023. Reputational Damage:Poor accountability, specifically the failure of certain major auditing firms to report financial malpractice and fraud involving private companies and public entities, has resulted in a credibility crisis for the auditing profession. Major firms have implemented controls including audit quality monitoring systems, integrity…

Case Study  The Accounting Sector in South Africa:The accounting sector is the guarantor of financial reporting standards and performs a critical function in the economy. Although well-established and anchored by the world's largest accounting firms, the auditing profession has been mired in controversies relating to fraud and financial irregularities involving its clients. These have highlighted the shortcomings of the external audit and various stakeholders have called for audit reforms. Regulatory changes that are set to disrupt the industry include the mandatory rotation of auditors, which is scheduled to come into effect on 1 April 2023. Reputational Damage:Poor accountability, specifically the failure of certain major auditing firms to report financial malpractice and fraud involving private companies and public entities, has resulted in a credibility crisis for the auditing profession. Major firms have implemented controls including audit quality monitoring systems, integrity…

Question 1Winter Blues is a company that specializes in the sales of Wedding Dresses to individuals and companies. Winter Blues year end is 30 June 2021. The audit manager has tasked you with reviewing their computer system. Background Information The business was started in 2010 by Mirram Mulwanda as a small boutique. Over the years multiple stores were opened across Namibia. It has been Namibia’s dream to grow the business and sell to all the provinces of Namibia. In 2015 the sales clerk suggested to Mirram to introduce selling via the internet through Instragram Boutique System. That way she will grow her market by reaching her customers wherever they are. Mirriam tasked the IT department with the development of Instragram Boutique System in as she was not comfortable with purchasing a Computerized System. Additional Information regarding the business operations Ordering of goods is done by Mirriam the order clerk using a terminal that has been allocated to her. Orders are received…

Q.4 Write the relationship between the variables. Q.5 A researcher want to start a research on COVID-19'. Write a research title in narrow and specific sense. Q.6 How will you search the literature through specialist people for your researches?

What does CSA stand for? Canadian Standards Association Customs Service Assessment Customs Self-ASsessment Customer Service Agreement Question 6 4) Listen What U.S. security initiative specifically applies to maritime transportation? ACI - advance commercial information CSI - container security initiative C-TPAT - customs-trade partnership against terrorism CSA - customs self-assessment

Research Proposal on Current and the forthcoming evolution in the textile industry: Hemp - A Global Textile revolution in 1500 words

To aid global efforts for implementation of ethical behavior in the international and domestic corporate environment, the United Nations drafted ten goals called the "The United Nations Global Compact." Question 5 options: a) True b) False

Q.1 How Companies can understand consumers behaviour towards FMCG? Explain.

Q1: a. You are a business owner, and you use More-for-More positioning. What is your business? How do you implement More-for-More positioning? (I need practical example; not theoretical definitions) b. You are a business owner, and you use More-for-Less positioning. What is your business? How do you implement More-for-Less positioning? Is it sustainable in the long run? Why or why not?   Q2: You are a car manufacturer owner. Give your car a special brand name. Plot a Positioning Map to show the position of your car, relative to Volvo, Mercedes, BMW, Toyota, Nissan, and Hyundai, on two dimensions: the vertical dimension is for price and the horizontal dimension is for safety. Don’t forget to depict the market share size of your brand and the other brands on the map.

Question 10 Explain the meaning of Segmentation in space market? and why this market is highly segmented? Use the editor to format your answer