AS1maggie

Imagine yourself as Business Development Manager in ABC and your task is to create new business strategies for your products and increase sales volume and diverse customer portfolio. Before you start, we would like to give some information about our current customer portfolio as follows: Customer Segment Percentage of segment Revenue Stream High-end / Michelin Restaurants 37% 50% Mid to High Restaurants 43% 34% Cafes / Small Restaurants 20% 16% Table shows our customer distribution by percentage of each segment and share of each segment in total revenue. Questions: (a) How would you increase sales among current customer portfolio (aka chefs/restaurants)? Which group of chefs/restaurants would you focus and why? Which channels would you use to reach your prospective customer and sell your products to them? (b) Remember your idea for new target group suggested by you in previous case, in which platforms or places would you sell your products among your…

The medical group spends $2000 on a marketing campaign, and as a result generates $10,000 in new revenue it has tracked as a result of th campaign. What is the return  on investment, for revenue generated to cost incurred?

Customer relationship management (CRM) is a company-wide business strategy designed to optimise profitability and customer satisfaction by focusing on highly defined and precise customer groups. Make a critical evaluation of the above statement and provide examples to support your answer.

A regional pizza chain contracts you to analyze how it compares to competitors. You recommend surveying its customers using the Fishbein multi-attribute model. When the results come back, the pizza shop chain is surprised to see that it scored low on convenience and variety. Why is it important to use the Fishbein multi-attribute model? A) The pizza shop can decide to not promote its different menu items since variety ranked low. B) The pizza shop can run promotions on its current menu items to draw more customers. C) The pizza shop can increase the number of ways it markets to its customers. D) The pizza shop can better position itself to change customer attitudes about its products’ and services’ features.

Discuss four reasons why some organizations fail to conduct need assessent as thoroughly as they need to before the development and delivery of a training program check_circle Expert Answer     Step 1 A needs assessment is essential because it supports a company to manage the ways that are hindering it from arriving at its craved purposes. Step 2 Given below are the four reasons that show why some organizations fail to manage need assessment as completely as they need to before the development and delivery of a training program- Require Judgement Time-consuming Misunderstanding about assessment Incapability to determine the uses of assessment Step 3 Need Assessment needs an understanding of the different parameters that are going to affect the organization in the future or are already affecting it. Judgment should be accurate in all manner which can be done only through proper analysis and evaluation. But in actuality, managers and employees think that it takes more…

establishing a successful customer relationship and stay competitive in the market, Amazon should take care of the following. Elaborate both areas in detail. The elements needed in the implementation of the successful CRM strategies.

Explain the concept of a 360-degree view of the customer in CRM. How does it benefit organizations in improving customer relationships?

Business plan users measures a business and its growth by means of sales, thus statement of sales is a cru- cial part of your business plan. Sales forecasting is a pillar of your business plan but no wories it doesn' require complex equation. In sales forecast, what you needed is an educated guessing based on the pos- sible demand of your product. Below is the demand and supply of t-shirt among your competitors, analyze the figures in the table and discuss what it fries to imply in the box below. Historical Data Total Demond Supply: Competitor A Supply: Competitor Supply Competitor C Total Supply sold per year B sold per year sold per year Year 1 25,037 1110 1221 1343 3674 Year 2 29,540 1721 1843 1977 5541 Year 3 34,494 2825 2888 2966 8679

As a marketing manager in your company, you were asked to develop a marketing plan for a service that your company would like to bring to market. You can choose to adopt an existing company from a particular industry, or you can choose to create a new one. You are required to prepare the following:   To assess marketing opportunities by analysing customers, competitors, and their own company (3Cs), To develop the segmenting, targeting and positioning (STP), and To design effective marketing programs by devising appropriate recommendations for pricing, promotion, place, and services products (4 Ps).

Describe the concept of predictive analytics in CRM. How can predictive analytics be leveraged to anticipate customer behavior and improve marketing and sales strategies?

You are the (The restaurant connected room system) seller, you need to sell and promote this system to the restaurant. Based on your innovative system, prepare a business plan as below:  *Please choosen Data-driven model as your business model Who is your specific targeted potential customer? What is the platform to promote/sell? How do you reach you potential customer? Who are your competitors and what are their weaknesses?

How is market intelligence used in marketing? O It is used to do media research OIt is used to do economic forecasting O It is used to define potential target markets and to determine how to reach them It is used to define a product and to determine how it should be packaged

2. How does Amazon apply the CRM concept in maintaining a good customer relationship?

Collecting and analyzing customer data is imperative to ensure growth and can help grocery stores predict shopping trends and buyer's habit?

Develop a response using the following to guide you:   Identify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension.

Table: Factors causing the decline in salesFactors % ContributionDelayed deliveries 15%Lack of delivery personnel 8%Inaccurate sales orders 25%Wrong deliveries 32%Delayed invoicing 6%Pilferage 7%Expired items   7% a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem.Hint: know the vital few % b. What are the vital factors or vital contributors to the problem? c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem?

marketing company is facing some issues with his new marketing strategy since the data he and his team gathered from surveys wasn’t compatible with the analysis tool they’re most comfortable using. Which of the following current issues in Data Warehousing best describes the given scenario? * The company cannot have access to the data. The data gathered by the company is unusable. The data gathered by the company is impossible to understand. The company cannot find the needed data. Which of the following is NOT a characteristic of a Data Warehouse? * A data warehouse is most often than not, normalized. All of the above are characteristics of a data warehouse. The data stored in a data warehouse is usually large. The data stored in a data warehouse came from sources, both inside and outside the organization.

The types of stories sellers can use with customers include: Group of answer choices compare and contrast stories, success stories, failure stories, a., b. c. above b. and c. above

In order to develop increased levels of customer connection, managers need to have a crystal clear knowledge of the goals they have set for themselves.Find four (4) CRM objectives that are comparable to one another.

The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.   Questions 1. Provide a discussion on the 4P’s of the marketing mix for a product of your choice.   2. Determine the market segmentation for the product discussed in question 1 above.

What is a customer relationship management (CRM) program? Describe one CRM program that you have participated in as a customer?

Explain the concept of predictive analytics in CRM. How can businesses use predictive analytics to enhance customer relationships and drive sales?

1. Review the provided CRM data to guide you in selecting the buying firm that will maximize revenue for DataLocker. Once you have analyzed the CRM data, select the appropriate industry that will maximize revenue for DataLocker: Small Size Manufacturing Small Size Hospitality Small Size Services Medium Size Manufacturing Medium Size Hospitality Medium Size Services Large Size Manufacturing Large Size Hospitality Large Size Services

CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions. CLO #6 - Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.

CHOOSE THE BEST ANSWER. PLEASE ANSWER AS SOON AS POSSIBLE  1- What is the best need/benefit-oriented approach to defining a car?   Descriptions of a car's engine size and features   Outlining the warranty that comes with the car    Describing how it provides more efficient and reliable transportation    Showing the beautiful color and styling  2-  What is the best way for TWU to define their "market" in a marketing sense?   the location of their buildings    current and potential students    the faculty and staff delivering the product    the mix of programs they offer  3-   Which of the following is not recommended for a marketing plan?   Communicate the plan to appropriate managers.    Once you have a good plan in place, do not change it for at least a year.    Marketing plans should be creative.    Use common sense.  4-  Which of the following is not a current trend (described in book/class)?   Increasing consumer demands    Decreasing price sensitivity among consumers    Overall…

A major charity raised the average contribution from its direct-mail campaign from $46 to $126 in one year. How was this accomplished? By offering one American Airline frequent flier mile for every dollar donated, the charity increased not only the amount given but also the percentage of those donating (from 10 to 35 per cent). The idea for frequent flier miles originated in 1981 at American Airlines. Initiated to build brand loyalty among veteran airline travelers, frequent flier programs gradually expanded beyond providing free miles for airline travel. In the mid-1980s airlines began selling miles to "travel partners," such as car rental agencies, credit card purveyors, and hotels. In the early 1990s, the list of firms giving away frequent flier miles expanded exponentially. By mid-decade, miles could be obtained from restaurants, mortgage firms, investment houses, and even roofing companies. By the 21st century, the Internet has worked to expand these opportunities for miles. Randy…

Sara is the marketing manager in XYZ company. She is introducing new products. She transmits information about the features of the product to customers. Which of the following role is performed by her?

Explain the different types of customer relationship management application clusters. what are the most common reasons for CRM failures in a company?

A Marketing Information System consists of at least four (4) elements: internal data/records, marketing intelligence, decision tools/models and marketing research. They are extremely useful because they help managers to make better decisions that satisfy clients, reduce risk, save money or enhance profits. 1. Design a Marketing Information System for an organisation of your choice. Select the components of the System that in your opinion are the most desirable for the organisation you have selected. 2. Explain why you have selected these components and how you expect them to assist marketing managers with their decision making.

E-book sales have now surpassed print book sales, resulting in lower margins for all companies in the publishing industry value chain. However, there is a silver lining to this trend—e-books can read the readers. Publishers and e-book retailers are gathering billions of bits of information from e-book readers. The publishing industry has been notorious for not conducting research, leaving authors to lament that they didn’t know who their readers were or what they wanted. The only way to know if readers liked a book was from sales data after the fact. Not anymore. Now companies know how many hours’ readers spend reading a book and how far they get when they open it. Some publishers are even testing e-book manuscripts, revising them based on feedback, and then publishing the print version. Scholastic Inc. has set up online message boards and interactive games to learn what storylines and characters are connecting with readers. Coliloquy digital books let readers choose their own stories,…

Discuss the role of artificial intelligence and machine learning in modern CRM systems. How do these technologies enable personalized customer interactions and predictive analytics?

The following data are collected after a firm runs a Search Engine Marketing (SEM) campaign. The average revenue per transaction generated from the SEM program is $200. Media Spending Impressions Clicks $524,000 4,768,407 182,341 Determine each of the following metrics for the program detailed above: Cost per Sale Transactions 3,453 Profit per Unit (NOTE: You may express this in Dollar Profit or Profit Margin.) Search Ad Return on Investment (ROI), if the Search Ad Profit is $166,600 NOTE: Please take answers to two (2) decimals, i.e. x.xx, AND use the appropriate notation, i.e. % or $s, when necessary.