Sampling Part I

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University of Washington *

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Marketing

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Feb 20, 2024

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Homework assignment on sampling Due: January 27 th I. True or False T F 1. The population of interest for a survey is referred to as the sampling frame. T F 2. The larger the sample, the smaller the variance in the sample mean. T F 3. If your sampling frame has 100% coverage, there will be no sampling error. T F 4. Stratified sampling always results in smaller variance than simple random sampling. T F 5. It is almost always true that cluster sampling has larger variance than simple random sampling. T F 6. It is impossible to completely eliminate sampling bias. Place the letter corresponding to the most appropriate word or phrase next to each description. Some words/phrases may be used more than once and others not at all. a. Respondent error h. Random sampling b. Coverage error i. Simple random sampling c. Non-response error j. Stratified random sampling d. Sampling error k. Choice-based sampling e. Interviewer error l. Cluster sampling f. Instrument error m. None of the above __d_1. Random error, i.e., just as likely to lie in one direction away from the true value as the other direction _ a__2. Errors in measurement due to respondent’s cognitive abilities, memory, or motivation _k__3. Avoiding houses with fierce-looking dogs in a home-interview survey __ a_4. Deviations of the answers of respondents from their true values on the measure _ d__5. Failure to include cell-phone only households in a CATI (computer-assisted telephone interview) household travel survey __c. 6. This error can either be of the “unit” or the “item” type (i.e., applying to the entire survey or to individual items on it) __f. 7. Systematic error, i.e., having a tendency to lie in a certain direction
__c_8. The tendency to forget to report short trips on a travel survey __j_9. Groups are defined based on preselected variables and sampling within each group is random __e_10.Failure to read the question correctly, an intonation or enunciation that influences the answer, failure correctly to record an answer _e__11.Question wording, types of responses, or ordering that affects the respondent’s answer __d. 12. Oversampling bus users
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