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Go on either Ulta’s or Sephora’s website and do one of the following: Find the highest-rated anti-aging product   Find the best-selling anti-aging product   Find the most expensive anti-aging product   Answer the following questions: What’s the price per ounce?   What the average review on the product? What are the anti-aging ingredients in the product?

Explain how the economies of customer retention could benefit a subscription service like Netflix. Recommend two relationship marketing tactics that could have helped Netflix increase its customer retention rate despite current challenges.

As a marketing team at your company, you have been given the opportunity to attend two virtual seminars with experts commenting on how COV19 has shaped the future of customer relationship management and sales and marketing. Your team has been asked to highlight at least four key points from these virtual seminars that can support sales, marketing and customer relationship management for the arm of their retail banking unit based in the Caribbean, along with three strategies to build client relationships and revenue over the next 2-3 years

Whole Foods competes successfully with giant chains such as Wal-Mart and Kroger not on price but by emphasizing superior customer service, higher- quality products, a more extensive inventory of local and organic products, and a commitment to fair-trade suppliers. Its stores are well organized, attractive and entertaining. The keys to success such as superior customer service, higher- quality products, etc. that Whole Foods has built the company's strategy on are known as strengths key success factors core competencies O business strategies

If you were advising Hilton Hotels, what three main approaches would you suggest to rectify any weaknesses in this company's customer value proposition? Analyze a company (real or fictional) that is at a cost disadvantage compared to its rivals. What strategic moves should this company undertake to restore cost parity?

Mini Case : Analyzing consumer markets :   Please choose  the right answer :               Jim Hadley is shopping for a new car.  He is very concerned about receiving value for his money. He believes cars are transportation and should be driven until they fall apart.  He does not understand how people can trade in their cars for a new one every few years.  This view of cars is very much part of his Scottish-Irish heritage. Jim’s lifestyle can be best described as comfortable, reflective, mature, and stable.  He favors durability, functionality, and value in the products he buys.  He must have a vehicle that is large enough to hold his four school-aged children.  After talking to his wife, his father, and a few co-workers, Jim test drives a minivan but decides he likes vans with 8-cylinder engines.    Refer to Mini-Case 7-1.  Hadley’s views about cars are an expression of the ____ factors that affect consumer buying behavior. cultural social organizational personal psychological…

5. Direct-to-consumer businesses have had mixed success. That is, while the model has succeeded in some categories, it has not worked in others. Can you identify reasons why? Which product categories may be more suited for direct-to-consumer business model?

Three-line summaries of your brief observations on the following topics should be included: (what/why/advantage(s)/disadvantage(s)) The Manchester Method

As a customer, what is most important to you? Brand Value, Product Value, or Relationship Value? Please expound why? What is the difference between customer experience and customer satisfaction? Explain. As we recover and move forward from the COVID Pandemic crisis, identify 3 important factors that clients/customer value during this time and why? Discuss why Customer Satisfaction & Customer Experience is important to retain customer? What is the current biggest challenge with customers/clientele nowadays? Explain

Explain how the business market differs from the consumer market for a product such as automobiles.

"MY BUYER PERSONA" In this activity, you are going to create a BUYER PERSONA for Apple Inc. A buyer persona sample question is provided below for you to follow. A buyer persona is a description of a semi-fictional character that represents an ideal customer for a certain business. It is a detailed summary of the characteristics, qualities, and habits of a person who is part of the target market.

In relation to the increase in the demand of face masks due to COVID-19, create a brief company history (hypothetical) that includes the following: - Reason why your company was established - Founders brief profile - Company's major turning points - Notable events that happened along the journey of the business

Please help me to solve questions 4 & 5 below: Case Study Chapter 1: Marketing: Creating and Capturing Customer Value “Company Case: Abou Shakra Restaurant: Creating Customer Value the old-fashioned way” Text Book: Principles of Marketing (Kotler & Armstrong), 16th ed. Pearson education. Read the case study and answer all the questions given at the end of the case study .Your answer will be assessed based on your understanding, able to relate it to the concepts discussed in class and discussing it appropriately. Make sure to mention references for the citations.

What key factors affect the demand for Red Baron frozen cheese pizzas?

Please assist Based on a retail store that sells clothing for the age between 8 and 40 years .   Outline the types of services you intend to offer to customers.Explain your strategy to recover from potential service failures.

Trend to centralize buying function has had impact on the evolution of retail industry by reforming buying function & making it more efficient. Chose a company that applies the central buying function, explain how implementation done and the reason for adopting this option. In addition, chose another company that applies the decentralization of the buying function, explain how the execution and the reason for adopting this option. Describe their buying teams/committees and the challenges they face in the buying function in 500 words.

Discuss the customer value proposition used by Walmart. Include your insights as well .

Describe the Proton Motors marketing concept and principles. Discuss why – the understanding and execution of this concept - is the most important underlying principles of Competitive Advantage in conducting the business for Proton Motors Corporation in this time and age.

Financial services certainly have their hands full in the light of the novel coronavirus outbreak (COVID-19). Banks must also manage direct impact of COVID-19, put plans in place to protect its employees and customers from its spread. As the two months old newly appointed head of marketing for KANS Ghana Bank ( a local bank) critically discuss Five (5) out of the seven extended marketing mix strategies the bank can undertake in order to achieve medium to long term positioning and gain competitive advantage amidst COVID-19 pandemic.

Hands-On Marketing: Crafting a Simple Strategic Plan Select a retail establishment you will use for analysis. Identify its direct competitors, its target market and positioning, its strategy with respects to its competitors, its retail formats and its bases for developing a competitive advantage relative to its competitors. Outline the retailer's strengths, weaknesses, opportunities and threats relative to its competitors. Pick a specific market which the company does not operates/caters and make a recommendation of whether the retailer should enter the market and if so, how it should do so. Below is the prescribed format to be accomplished and submitted on or before the Final Examination period. Name of Retail Establishment Target Market Market Position Current Retail Format Situational Analysis (SWOT) Recommended Strategies

What marketing strategies a monopolist, like DeBeers, could use to influence total market supply? 4. As above, how these marketing strategies could change supply?

Considering the product life cycle, what additional strategies would you recommend to Netflix so its subscription-based streaming makes the most of its current stage (maturity) and defers the next stage (decline)? Offer two recommendations.

As a manager what strategy, style, or action plan in Scope for Reducing Costs in terms of Effective Distribution. Please explain.

In this week’s topic, the chapter covered customer loyalty and how it weaves into the 8 Ps marketing mix. To practice this concept, select your favorite vacation spot. Select 2 Ps from the 8 Ps marketing mix. For each, identify and briefly describe one marketing strategy idea that would support a marketing campaign for your favorite vacation spot. Brainstorm 1 to 2 ways you can promote customer loyalty and encourage tourists to return.

Why do marketing professionals care about and participate in supply chain decisions? Do you think small business owners are at a disadvantage if they lack the marketing research resources that large companies have? Why, or why not?

Part III - Internal Analysis Identify and explain at least three core competencies of Homedepot.  Conduct a VRIO analysis of Homedepot and make a conclusion for each core competency

It was once predicted that the internet would replace large central stores and that within ten years the majority of retail shopping would be done online. However, while online shopping continues to grow year on year, it still accounts for a small proportion of total retail spending. Explain why the early predictions have not been met from both the consumer's and the retailer's perspective.

Describe Theo chocolate’s competitive advantage How was it developed? How is it sustained? add reference Describe Theo chocolate company What are your company’s objectives and goals? What are your company plans to achieve goals and objectives? Reference

Which one is better? e-commerce or traditional market? Please explain the reason!

Define the concept of customer lifetime value (CLV). What are your thoughts on this concept? Is it sometimes more profitable for a company to invest more resources in retaining current customers than trying to attract new customers?