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Industry and Product/Service Category Selection Worksheet
(a)
State the industry and product/service category selected for the client project.
Grocery Delivery Service
(b) Why did you choose this industry and product/service category? (Briefly explain in a short paragraph.)
The Grocery delivery service market is expected to grow to an extent by 2025. The current market has low competition and limited requisites. I would like to focus on providing feasible and low cost delivery service for the customers. Therefore, I chose
the grocery delivery service. (c)
How does your selection fulfill the requirement listed on the Industry Product/Service Category Checklist? Briefly explain how each of criteria is met.
The product/service category currently exists and has at least 3 – 5 years in the market.
There are many e-commerce platforms that started the online delivery service for groceries and this service currently exists within the last 3-5 years.
The product or service category has at least 4 existing competitors in the market.
Yes, there are at least 4 existing competitors such as Instacart, Postmates, DoorDash and Grubhub
Market size data (such as total revenue and units sold) is available.
The current market size data for the grocery delivery service is valued at USD 280billion
Projected product/service category growth rates are available.
It is currently estimated that by 2025 there will be a Market size data growth up to USD 800billion
The product/service category has an end consumer (business to consumer or business to business to consumer and NOT strictly business to business).
Yes, the grocery service category has an end consumer
Robust consumer trends and statistics are available.
There are some statistics available within the market
The products or services are sold throughout the U.S. (not strictly locally or regionally). While products or services may also be sold globally, there must also be a current U.S. market.
The grocery online service market is currently used globally, within different market shares and data compared to US.
Overall, the product/service category has relevant sources with specific data to support your research and analysis.
(d) What goal(s) do you have for the course and/or the marketing plan project? (Set at least one goal.)
The main goal is to focus on accomplishing tasks, and this would be possible when there is high determination. Despite negative remarks, I would like to focus on staying positive and complete the marketing plan based on the feedback by improving failed points. (e)
Share one scripture that may help you as you work on this project and explain why you chose it. (For example, “I can do all things through Christ who strengthens me.” (New King James Bible, 1982, Philippians 4:13) Resource: Bible
Proverb 14:23 – All hard work brings a profit, but mere talk leads only to poverty. I chose this scripture because I believe hard work always pays off and for any project, we all need to work hard to accomplish our tasks.
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