Quiz 2

3. Describe the concept of a product's reference value. How would you calculate the reference value for a consumer product whose package size is different than the package sizes of all of its competing products?

3) Suppose that Nyopoly, instead of attracting consumers on a one-by-one basis (as is done in Question 2), is considering an extensive promotional campaign. This campaign will cost $35,000 and is expected to attract 500 new customers, which consists of 100 Bargain Hunters, 200 Browsers, 100 Gift Givers and 100 Sophisticates. Do you recommend that Nyopoly implement this promotional campaign? Explain your answer (including a discussion of the short-term versus long- run effects of this promotion).

10 material things that you possess. Indicate whether they are wants or needs. While their utility and significance. Material Things Wants/Needs Utility

Discussion

what is the summary (bullet type) of this topic?

Problem 1: Identify three product or service categories other than books, video, and  music where the “Long Tail” appears to be an important factor online. For each of your examples. point out which of Anderson’s causal factors seem to be important. Problem 2: Brynjolfsson et. al.’s model of consumer surplus provides a quantitative measure of the value of the Long Tail. Outline a method, and the kind of data that you would want, in order to apply this model to one of your examples in part 1. Problem 3: Still using the Brynjolfsson model, are there any scenarios where increasing the online product assortment might actually reduce surplus? The Long Tail, Chris Anderson, (2006),  “Ch. 1:  The Long Tail,â€Â  pp. 15-26.   “Ch. 3:  A Short History of the Long Tail,†pp. 41-51, “Ch. 4:  The Three Forces of…

A. Creative Illustration – using your own experience, creatively illustrate the steps involved in consumer decision process.

7. Mary really loves perfume. She spends lot of time researching different brands, types, where the ingredients come from, and prices. What sort of involvement is this?   a) Shopping   b) Situational   c) Enduring   d) Product

1a)Jackery Explorer 1000 Portable Power Station How does this product satisfy consumer needs? (Highlight one answer) It satisfies Functional needs It satisfies Psychological needs It satisfies both types of needs It satisfies neither type of need Explain your answer:   1b) Based on what you learned about this product, describe the B2C marketing mix. Product: Price: Place: Promotion:     1c) Consider Home Depot as a B2B customer (retailer) for this product. Describe Jackery’s B2B marketing mix. If any of the 4Ps are different than the B2C marketing mix, explain how and why. Product: Price: Place: Promotion:

Where does the Gen Z demographic tend to make purchases, physical stores,online, or both?2. Do they perform any pre-purchase research? If yes, how do they conduct theirresearch.3. Is the Gen Z consumer interested in a personalized brand experience or justlooking for the lowest price?4. Does the Gen Z consumer appreciate purchasing choices?5. Does the Gen Z consumer have high expectations when making a purchase?Does the completion of the sale depend on the expectations being met?

A. Identify whether the item is group, an aggregate, or a category 1. Jolina magdangal Fan's club 2. Students playing their tuition 3. Bellesters dancers 4. Taylor swift fans 5. Filipino children 6. Wives buying at divisoria

Sally Morrison, the head of marketing for Lightbox (De Beers' synthetic stone brand), said the brand's products were meant to be viewed by consumers as playful accessories. "Everyone who is in this space is focusing their marketing on the bridal category." Ms. Morrison said. "And we believe they are missing an incredibly interesting opportunity: the self-purchasing professional and younger woman, the older woman who already has a jewelry collection," and any woman "who doesn't want the weight and seriousness of a real diamond for everyday life." "Though man-made stones account for only about 2 percent of the diamond industry's supply, analysts at Citibank have forecast a possible rise to 10 percent by 2030." Based on this quote in the article, how would you categorize Lightbox in De Beers' portfolio planning?   O. Dogs   O. Stars   O. Question Mark   O. Cash Cow   O. Red Light

The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. Please explain each catergory with example and elaborate it your point.

The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. I need your answer, please don’t explain how to do. I can google it. but, I’m here for your answer.  please answer with examples and clear explanation

The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services.  My answer Ideal customer- Laundry activity is a time-consuming task as it involves several activities which need dedicated involvement. Here, we are aim to target such…

Please answer all the below and explain in detail. 1. identify the problem with the survey question? Don't answer the question Which of the following reasons is most important to you when ordering pizza? (Choose one) ❏ Fast delivery ❏ Healthy options ❏ Price ❏ Seating area ❏ Incentives (reward systems, free delivery, etc.) ❏ Being able to customize your individual pizza ❏ Other (please specify)____________________   2. identify the problem with the survey question? Don't answer the question Which way do you prefer to have your Pizza? Delivery Take out Dine-in Homemade   3. identify the problem with the survey question? Don't answer the question When ordering pizza in the campus area, where do you typically order from? (Open-ended)

1. As a student, how does your friend affect your buying behavior of choosing where to eat after school? Explain.

7 Does a firm have the right to “create” wants and try to persuade consumers to buy goods and ser- vices they didn’t know about earlier? What are ex- amples of “good” and “bad” want creation? Who should decide what is good and what is bad?

1. A market researcher company requested all teachers of a school to fill up a questionnaire in relation to their product market study. The following are some of the information supplied by the teachers: • highest educational attainment• predominant hair color• civil status • brand of laundry soap being used• total household expenditures last month in pesos• number of children in the household • number of hours standing in queue while waiting to be served by a bank teller• amount spent on rice last week by the household• distance travelled by the teacher in going to school• time (in hours) consumed on Facebook on a day. Question: If we are to consider the collection of information gathered through the completed questionnaire, what is the universe for this data set? 2. Refer to problem number 1. Which of the variables are qualitative? 3. Refer to problem number 1. Which of the variables are quantitative? Classify further as discrete or continuous.

You are tasked with researching the most common laptop brands used by students on auniversity campus and why they prefer that brand. Taking into account the basic orderof Administrative, Target and Classified questions, write a questionnaire with 10questions. Note: This is an extremely IMPORTANT question for me This is a question from business research course. Please give me the BEST possible answer. Please do not copy and paste from previous answers of chegg; I have already reviewed them. Thanks in advance,

3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app. Report Structure Your report should include the following sections: ●Introduction​: Briefly explaining the purpose of the report ●Technology Options​: Where you describe each type of technology ●Sales Solution​: Where you explain how the options will increase sales ●Marketing Channels​: Where you discuss how to reach customers…

i need the answer quickly

Answer 7, not 6

2. This print ad is using the following tactics: Are you making plans for your wife's death? Come on now, own up. The thought hasn't so much as crossed your mind, has it? All along, you've blithely need and deserve? assumed that you'll be the The nightly bedtime Grst to go. That your wife will be out with their maths homework? Teaching them the one who will need the whats what in the big wide world? inancial looking-after. That yours is the life that should be insured, not hers. of help doesn't come cheap. Noble and worthy senti- ments indeed. But, i we may mother of three ploughs through sayso,short sighted ones,too. eighty hours of housework a week. There's no guaranteeing that your wife will outlive you. they Could you afford £2.000 a ycar for a family cook? stories? Helping them Heaven knows, you'd need help. Lots of it. And like everything else nowadays, that sort According to a recent survey, the average Eighty hours, mind. At £2.50 an hour, that comes to a staggering £10,400 a…

Definition and Comparison Questions: For each question, provide an explanation of the marketing terms, compare and contrast them  and provide examples of how they are used in marketing.  1.1. Exchange and Transaction

Table: Factors causing the decline in salesFactors % ContributionDelayed deliveries 15%Lack of delivery personnel 8%Inaccurate sales orders 25%Wrong deliveries 32%Delayed invoicing 6%Pilferage 7%Expired items   7% a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem.Hint: know the vital few % b. What are the vital factors or vital contributors to the problem? c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem?

CPM Marketing Dashboard   According to the Marketing Dashboard above, the CPM for USA Today would be approximately     Multiple Choice   $120.   $165.   $53.   $132.   $229.

Pestel analysis on the zoom company