midterm help

Marketing is managing profitable customer relationships. The aim of marketing is to create value for customers and to capture value from customers in return – a mutually rewarding exchange. Describe the major trends and external forces that are changing the marketing landscape in this age of customer relationships.  *700 words*

If the Company have no marketing strategy, explain the following consequence that might affect to their goals, mission and objectives. a) Losing out to competitors b) Losing market share to existing and start-up competitors c) Gaining and retaining fewer customers d) Missing out on opportunities for better targeting e) Lack of planning and discourage to execute good ideas. f) Easily collapse g) No direction in attaining the company’s goals and objectives h) Lack of management

1. Briefly outline and explain what is marketing? 2. Suggest three reason why companies engaging in marketing. 3. Briefly outline four benefits of marketing to a company?

This week we are going to chat about marketing analytics and business and consumer markets. Your tasks: A study conducted by Adobe found that 77% of marketers surveyed believe that data on consumer purchase histories can improve marketing performance, yet only 21% actually use it. Similarly, 88% believe that behavioral data can have a similar impact, but only 20 % use it. These statistics highly a contradiction between the perception of marketing analytics' value and the actual frequency of execution of marketing analytics. Why do you think this is? If you were in charge of implementing marketing analytics in an organization, what hurdles would you expect to encounter and from whom, and how would you overcome them? The practice of buying business products based of sealed competitive bids is popular among all types of business buyers. What are the advantages and disadvantages of this practice to buyers? Should companies always give the business to the lowest bidder? Why or why not?

Marketing concepts and marketing managers article to support each of the marketing concept: 1Product profitablility models 2Strategies to engage shareholders in new product development 3Evaluate marketing mix alternatives 4Internal/External risks associated wiht new product development Provide a brief explanation of why each article was chosen and what specific advice it offers to the Marketing Managers Can you do this separately for each article as well as provide the full reference for the article thanks

To create customer value and build strong customer relationships, marketers know they cannot go it alone; therefore, they practice Select one: a. database marketing O b. attractive Web site design O c. partner relationship management O d. customer equity

Your company's marketing manager implements the company's new marketing strategy and tactics on the market. What types of information does your marketing manager need to monitor to judge the plan's implementation success and strategic effectiveness ?   a. human resources numbers, company budget, competitor campaigns b. profits, customer relations, sales information, and competitor reactions c. administrative costs, billing procedures, customer complaints, worker turnover rates   Please explain why you chose A,B or C

1. Marketing involves, among others, "the delivery of value to consumers." However, the value a consumer places on a particular product or service is subjective. If you are a marketer, how can you increase your customer's assessment of your product/service. Use a product of your choice as an example.

According to the five-step model of the marketing process, a company should before designing a customer-driven marketing strategy. a. construct an integrated marketing program b. build profitable relationships with customers C. understand the marketplace and customer needs and wants

From the current 7Ps of your chosen company (which is NETFLIX), suggest some strategies on how they can improve each marketing mix so they can continuously provide good experience and satisfaction to their target market. NOTE: create strategies only for the PRODUCT and PRICE.

1. What are the importance of having Customer Relationship Management in a company? State at least three advantages of having CRM in the company 2. Give one company that represents Color Marketing and know the reason why they use that color.

Most marketing research studies which aim to assist a company with its marketing function are categorized as ___________ research.     Pure     Applied     Basic     Evaluative     None of these

Marketing's job is not just to satisfy consumer wants as they exist at any particular point in time but also to keep looking for new and better ways to create value and serve consumers. -True -False

What Is the Best Type of Marketing Research? Many market researchers have their favorite research approaches or techniques, although different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research uses quantitative measures. Take a position: The best marketing research is quantitative in nature versus the best marketing research is qualitative in nature.

Any company's marketing plan must include improving and maximizing customer loyalty and retention. Describe why this is the case and provide two examples of businesses that use this strategy.

Marketing plan section 13

According to Kotler (2008), "Marketing management is 'the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value".  Do you agree with Kotler's definition? Please support your position.

1. What is the best activity recommended in market analysis that is suited for a coffee shop business? 2. Why is unique selling proposition important?

What is the most important part of the marketing plan? Executive Summary Company Profile Budget O Market Segmentation and Targeting A company that wants to implement a market orientation would need to do what? Do research on its customers, competitors, and markets. Do research on its location Do research on its consumers, customers and new trends Do research on different marketing strategies

The marketing concept starts with a well-defined (clearly defined) market, focuses on customer needs, and integrates (combines) all the marketing activities that affect customers. This means that within this orientation, marketing is taking inside-out perspective. Select one: O True O False

Give Explanation and Examples 1.Identify and define several basic components underlying marketing . 2. Enumerate and explain traditional approaches of marketing. Choose a classmate - How will you promote/sell/hire your selected classmate in the most creative way possible.

Please help me to find the answer for attached file

The objectives/goals section offers more specifics about why readers arereading the marketing plan. What does the company want to achieve, bothoverall and with this particular marketing plan?

One of the benefits of value driven marketing is attention to customer needs and wants will likely result in: recessions O increased competition O long-term loyalties. O stronger relational dialogues among competing firms in the marketplace. O all of the above

As the Marketing Manager for Hearst Magazines, you're responsible for promoting a new magazine called By Invitation Only.  You're in the process of developing your online marketing strategy and you've identified your target customers, targeted these customers through selected online channels, created compelling ad/post copy, determined appropriate metrics to track performance, and done so within budget.   Have you successfully completed all of the important steps in planning an online marketing campaign?  If so, please say so.  If not, please identify the step(s) that you've missed in the plan above.