National University MKT634 Market Research Report

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National University College *

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634

Subject

Marketing

Date

Feb 20, 2024

Type

docx

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8

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Report
1 Market Research MKT634 Market Research 10/22 /2023 Market Research Report
2 Market Research Abstract: The purpose of this report is to conduct an in-depth review of Click-Up, one of the world’s fastest-growing Software as a Service (SaaS) companies, helping nearly 10 million users (clickup.com, 2023), raising over $537 million since its inception in 2017 (Cohen, 2023). The SaaS industry has become a competitive market in recent years and continues to see solid growth, having seen 28% median growth in 2021 despite the COVID-19 pandemic (Takala, 2022). Click-ups objective is to simplify project management by provide a simple, user-friendly, application to track goals, measure key performance indicators, and set clear targets, to name a few, all in one place, this “saving one day a week” (clickup.com, n.d.). The paper will investigate and question some popular beliefs that are currently influencing consumer engagement initiatives. Click-up hopes to propel itself forward in the market by highlighting these difficulties and assisting in their resolution in an attempt to make better, more informed decisions for customers, accelerate growth, and optimize ROI.
3 Market Research Table of Contents Recommendation: 4 Problem Definition 4 Background 4 Approach 5 Data Collection from Primary Sources 5 Fieldwork 5 Conclusion 6
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