National University MKT634 Market Research Report
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National University College *
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634
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Marketing
Date
Feb 20, 2024
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docx
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8
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1
Market Research
MKT634 Market Research
10/22
/2023
Market Research Report
2
Market Research
Abstract:
The purpose of this report is to conduct an in-depth review of Click-Up, one of the world’s fastest-growing Software as a Service (SaaS) companies, helping nearly 10 million users
(clickup.com, 2023), raising over $537 million since its inception in 2017 (Cohen, 2023). The SaaS industry has become a competitive market in recent years and continues to see solid growth, having seen 28% median growth in 2021 despite the COVID-19 pandemic (Takala, 2022). Click-ups objective is to simplify project management by provide a simple, user-friendly, application to track goals, measure key performance indicators, and set clear targets, to name a few, all in one place, this “saving one day a week” (clickup.com, n.d.). The paper will investigate
and question some popular beliefs that are currently influencing consumer engagement initiatives. Click-up hopes to propel itself forward in the market by highlighting these difficulties
and assisting in their resolution in an attempt to make better, more informed decisions for customers, accelerate growth, and optimize ROI.
3
Market Research
Table of Contents
Recommendation:
4
Problem Definition
4
Background
4
Approach
5
Data Collection from Primary Sources
5
Fieldwork
5
Conclusion
6
Your preview ends here
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Related Questions
please answer as soon as possible.
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Please only answer CLO #5
CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies.
CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories.
CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints.
CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions.
CLO #5 - Identify the interrelationships among concepts, principles, and theories used in different areas of marketing management between nations and their economic and social-culture systems.
CLO #6 - Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.
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Hello,
Please prepare a marketing research report in MS word and upload the file here.
You should follow the steps blow.
1 Define the research problem
2 Conduct a literature review
3 Develop the research questions
4 Design the research methodology
5 Collect the data
6 Analyze the data
7 Draw conclusions and make recommendations
8 Present the findings
9 Evaluate the research process
Please use the same sample project and draft a research report which should include table of contents, literature review and all the important ingredients of the report.
The contents of the report can be brief but it should cover all the important heading.
arrow_forward
Crea rive Homework/Short Projecc Imagine that youare building your own e-commerce site. Havinga keen understanding of the importance of defining and putting in place a set of conversionsand metrics in advance of launching the site, youhave incorporated the definitions and development or specific conversions for tracking into theplanning of the website. list which actions onthe site would indicate a conversion for tracking purposes and how they would align with the goals of your business. Because this is your website, feel free to assume the inclusion of any sonsof features or elements (conventional or unconventional) that you believe would be valuable in terms of the website's look and feel that wouldenable better tracking and analysis of marketingperformance.
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Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the age bracket 21 to 40 have been experiencing slow sales over the past year. However, Belbin’s other beer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:1. A definition of the problem and one research objective2. A descriptive research survey approach. This includesa. Objectives of the survey ( define at most three objectives)b. Details about the Survey approachc. A questionnaire (with at least 10 questions) that links to the research objectived. How the survey was administered (be specific regarding the amount of workers involved, the place/s and time/s)2. An analysis of the data presented graphically (use fictitious/self created data) 3. A presentation of the findings and conclusion
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3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app. Report Structure Your report should include the following sections: ●Introduction: Briefly explaining the purpose of the report ●Technology Options: Where you describe each type of technology ●Sales Solution: Where you explain how the options will increase sales ●Marketing Channels: Where you discuss how to reach customers…
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Identify whether the given refers to existing customer, prospects, or target market users.
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Marketing Information and Research for WALMART
Research Question h
Describe an important question you need to answer or a problem you are trying to solve in order to help the organization meet its goals and objectives.
Information Needed
Describe the information your organization needs to make effective decisions about how to answer this question or solve this problem.
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What are some examples of unstructured data that Spotify is probably using in their analysis?
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Quetion in picture
arrow_forward
Wonderblast is planning to launch a new line of cookies and wants to assess the market size.The cookies have a mixture of chocolate-pineapple flavour and will be targeted at the premiumend of the market. In your role as a research specialist, the senior management team hastasked you to provide the following information to enable Wonderblast to progress with thelaunch plan.a) Formulate the appropriate management decision problem for Wonderblast.
b) Formulate the marketing research problem for Wonderblast.
c) Derive two research objectives of the study to be conducted.
d) Describe the research design you will apply and give reasons for the same.
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the subject is Practical Research 2 please help this homework and own answer thank you
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1. Discuss the real value of marketing research and marketing information and how that value is attained.
2. Discuss the sources of internal data and the advantages and disadvantaged associated with this data.
3. Explain the role of secondary data in gathering customer insights. Where do marketers obtain secondary data, and what are the potential problems in using such data?
4. What are the advantages of web-based survey research over traditional survey research?
5. Conduct a web-based survey to at least 20 college students from different universities to learn what services their university could offer to better meet student needs.
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Hello,
Please prepare a marketing research report presentation in power point and upload the file here.
You should follow the steps blow.
1 Define the research problem
2 Conduct a literature review
3 Develop the research questions
4 Design the research methodology
5 Collect the data
6 Analyze the data
7 Draw conclusions and make recommendations
8 Present the findings
9 Evaluate the research process
Please use the same sample project and draft a research report which should include table of contents, literature review and all the important ingredients of the report.
The contents of the report can be brief but it should cover all the important heading.
arrow_forward
Answer comprehsively. Do not copy from other I will report and track it downvote this also if not good quality answer!
Can you still think of well-known and successful companies/businesses, either in the United States, that haven’t explored yet the route of direct and digital marketing?
Give at least 1 example of such companies and discuss their current traditional marketing efforts.
Do you think they can still survive today and even tomorrow’s marketplace by sticking to traditional marketing strategies alone?
If they should already start incorporating digital marketing strategies in their current efforts, suggest at least 1 specific digital marketing tool that they can start using, and then discuss how this tool can help them sustain strong & profitable customer relationships at present.
ANSWER LONG AND SATISFYING!
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One plus is a smart phone company that is currently developing a phone for lower segment of the market. It needs to know habits and trends of consumers. It believes it can use secondary data to learn all it needs to know before it tries to sell the ideas currently in development.
Question:
Discuss different types/sources of secondary-data, that can be used by One plus?
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As a marketing research consultant hired by a company that manufactures sports drinks, the company is considering the use of social media advertising for its premium sports drink product "Gatorade 0" that has been on the market for the past four (4) years. Conduct research on the impact of social media advertising on the use of sports drinks by athletes. You have decided to use one qualitative and one quantitative method in your research. Prepare 4 research oand 4 research questions for this study
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Describe and assess Club Med’s problem identification and the research it is based on. Given its desired positioning and business problem, did Club Med draw the right conclusions from the research?
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Discuss how technology including e-business and social media can enhance your marketing strategyRubric: Evaluation CriteriaCriteria
Exemplary
Proficient
Developing
Emerging
Product or Service
30
Clearly and concisely describes product or service, Comprehensively discusses consumer or business need(s) for product, and accurately assesses where product fits in the Product Life Cycle. Product concept is creative, innovative and viable. Supports analysis with credible data.
26
Fairly clearly describes product or service. Accurately identifies consumer or business need(s) for product, and assesses where product fits in the Product Life Cycle. Product concept is fairly creative, innovative and viable. Fairly thoroughly supports analysis with data.
22
Somewhat clearly describes a product or service. Somewhat discusses consumer or business need(s) for product, but may not accurately assess where product fits in the Product Life Cycle. Product concept may lack originality, and/or viability.…
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Read and consider the following scenarios. Determine whether this
pertains to existing customers, prospects, or target market users. Fill in
the blanks with your response.
Prospect 1. For school purposes, students must purchase a tablet or laptop.
_2. To boost her immune system, Marina needs to buy her
vitamin C.
3. A student needs mobile data in order to comply with the
requirements in school.
_4. Diego, who works in a factory, need transportation.
5. A sari-sari store owner wants to go online selling.
_6. Hospitals need facemasks and PPES.
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E-book sales have now surpassed print book sales, resulting in lower margins for all companies in the publishing industry value chain. However, there is a silver lining to this trend—e-books can read the readers. Publishers and e-book retailers are gathering billions of bits of information from e-book readers. The publishing industry has been notorious for not conducting research, leaving authors to lament that they didn’t know who their readers were or what they wanted. The only way to know if readers liked a book was from sales data after the fact. Not anymore. Now companies know how many hours’ readers spend reading a book and how far they get when they open it. Some publishers are even testing e-book manuscripts, revising them based on feedback, and then publishing the print version. Scholastic Inc. has set up online message boards and interactive games to learn what storylines and characters are connecting with readers. Coliloquy digital books let readers choose their own stories,…
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From the extract, develop a meaningful suggestion on how marketing research can assist Firefly in decision-making?
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iness
MarketingQ&A LibraryWhat are the significant findings/ key matters of Southwest Airlines
What are the significant findings/ key matters of Southwest Airlines
close
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Question
Rollin King and Herb Kelleher started Southwest Airlines in 1971 with this idea: if they could take airline passengers where they want to go, on time, at the lowest possible price, and have a good time while doing it, people would love to fly their airline. The result? No other airline in the industry's history has enjoyed the customer loyalty and extended profitability for which Southwest is now famous. The company now flies more than 3,400 times each day to over 64 destinations across the United States
There's more to the story, however, than making promises and hoping to fulfill them. A large part of Southwest Airlines' success lies in its ability to plan long-term capacity to better match demand,…
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Related Questions
- please answer as soon as possible.arrow_forwardPlease only answer CLO #5 CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions. CLO #5 - Identify the interrelationships among concepts, principles, and theories used in different areas of marketing management between nations and their economic and social-culture systems. CLO #6 - Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.arrow_forwardHello, Please prepare a marketing research report in MS word and upload the file here. You should follow the steps blow. 1 Define the research problem 2 Conduct a literature review 3 Develop the research questions 4 Design the research methodology 5 Collect the data 6 Analyze the data 7 Draw conclusions and make recommendations 8 Present the findings 9 Evaluate the research process Please use the same sample project and draft a research report which should include table of contents, literature review and all the important ingredients of the report. The contents of the report can be brief but it should cover all the important heading.arrow_forward
- Crea rive Homework/Short Projecc Imagine that youare building your own e-commerce site. Havinga keen understanding of the importance of defining and putting in place a set of conversionsand metrics in advance of launching the site, youhave incorporated the definitions and development or specific conversions for tracking into theplanning of the website. list which actions onthe site would indicate a conversion for tracking purposes and how they would align with the goals of your business. Because this is your website, feel free to assume the inclusion of any sonsof features or elements (conventional or unconventional) that you believe would be valuable in terms of the website's look and feel that wouldenable better tracking and analysis of marketingperformance.arrow_forwardBelbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the age bracket 21 to 40 have been experiencing slow sales over the past year. However, Belbin’s other beer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:1. A definition of the problem and one research objective2. A descriptive research survey approach. This includesa. Objectives of the survey ( define at most three objectives)b. Details about the Survey approachc. A questionnaire (with at least 10 questions) that links to the research objectived. How the survey was administered (be specific regarding the amount of workers involved, the place/s and time/s)2. An analysis of the data presented graphically (use fictitious/self created data) 3. A presentation of the findings and conclusionarrow_forward3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app. Report Structure Your report should include the following sections: ●Introduction: Briefly explaining the purpose of the report ●Technology Options: Where you describe each type of technology ●Sales Solution: Where you explain how the options will increase sales ●Marketing Channels: Where you discuss how to reach customers…arrow_forward
- Identify whether the given refers to existing customer, prospects, or target market users.arrow_forwardMarketing Information and Research for WALMART Research Question h Describe an important question you need to answer or a problem you are trying to solve in order to help the organization meet its goals and objectives. Information Needed Describe the information your organization needs to make effective decisions about how to answer this question or solve this problem.arrow_forwardWhat are some examples of unstructured data that Spotify is probably using in their analysis?arrow_forward
- Quetion in picturearrow_forwardWonderblast is planning to launch a new line of cookies and wants to assess the market size.The cookies have a mixture of chocolate-pineapple flavour and will be targeted at the premiumend of the market. In your role as a research specialist, the senior management team hastasked you to provide the following information to enable Wonderblast to progress with thelaunch plan.a) Formulate the appropriate management decision problem for Wonderblast. b) Formulate the marketing research problem for Wonderblast. c) Derive two research objectives of the study to be conducted. d) Describe the research design you will apply and give reasons for the same.arrow_forwardthe subject is Practical Research 2 please help this homework and own answer thank youarrow_forward
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Recommended textbooks for you
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