National University mkt634 week 1 assignment

1. Analyze the historical role of marketing in Financial Services organizations. Based oncurrent trends, predict the potential future evolution of marketing within this sector.2. Identify and analyze specific marketing strategies used by companies. Develop criteria bywhich you would assess the effectiveness of these strategies, taking into account theiralignment with business goals.

PART 1: Choose one company that offers multiple products or services. For example: Gap Inc has Old Navy, The Gap, and Banana Republic PART 2: Imagine that this company is looking to launch several marketing campaigns throughout 2022 and they need to know what types of campaigns would be most effective. You are responsible for comparing TWO existing product/service customers so the marketing campaigns will have the biggest impact. What kinds of research methods would you use to get that information (You should name at least 3)? Why would you use these methods?

PART 1: Choose one company that offers multiple products or services. For example: Gap Inc has Old Navy, The Gap, and Banana Republic PART 2: Imagine that this company is looking to launch several marketing campaigns throughout 2022 and they need to know what types of campaigns would be most effective. You are responsible for comparing TWO existing product/service customers so the marketing campaigns will have the biggest impact. What kinds of research methods would you use to get that information (You should name at least 3)? Why would you use these methods? thnkyouuuuuuuuuuuuuuu

Create a survey questionnaire consisting of questions that will gather data relevant to the research questions or the statement of the problem. Ensure that each question is designed to directly address the specific issues outlined in the research. These are the research questions: 1) What is the preference of Senior High School students at Notre Dame of Cotabato regarding financial management: e-wallets or traditional financing methods? 2) What are the perceived impacts of e-wallet usage among Senior High School students in terms of: Budgeting Saving Spending 3) What are the perceived impacts of traditional financing methods among Senior High School students in terms of:  Budgeting Saving Spending 4) How do the money management skills of Senior High School students who use e-wallets compare to those who use traditional financing methods? Note: Please ensure that the research questions are carefully considered before creating the survey questions. Use these questions as the foundation…

ead the Marketing in Action Case on page 180 at the end of Chapter 5.  .  Answer all Questions for Discussion on page 181, question numbers 5-32, 5-33 and 5-34.   Questions for Discussion   5-32. Review the four steps in one-to-one marketing. How is Spotify following             each of these to support their marketing efforts? 5-33. What are some examples of unstructured data that Spotify is probably using          in their analysis? 5-34. Could Spotify use the Internet of Things with their service? Share a couple           of innovations they could add that would fit into this category.

XYZ is a small publishing company with somewhere 25 newsletters and trade magazines on the topics like financial markets, foreign trades, and commodities. Now in the era of the Internet when much more relevant information is freely available company wants to compete with the leaders in the industry to establish itself. Discuss how the data analytics can help them to implement more sophisticated marketing or promotion strategies to become successful and defend their competitive position. Please be specific in your answers, clearly stating the type of marketing strategy and how analytics can be used. For example, if you are suggesting the marketing strategy as direct marketing, then discuss the role of analytics in this method.

Good market research is essential for planning and forecasting. It also helps target the appropriate market. As the marketing research industry expands, what skills will future executives need to possess?   How do these skills differ from those currently needed to function successfully in the marketing research field?

MARKETING MANAGEMENT: How can the Dubai EXPO 2021 conduct a market research to increase number of local and foreign visitors? Discuss the research objectives, research approach and methodology that could be adopted by the Dubai EXPO 2021.

1. How Pfizer can create Awareness & Interest of their newly invented COVID-19 vaccine for their customer? How Pfizer's trial record can help them to Adopt the vaccine in the market? 2. What kind of Role Marketing plays for ROBI( telecommunication company in Bangladesh) in Companywide Strategic Planning? How ROBI manage their Marketing efforts in current COVID situation? 3. What is necessary for Square Pharmaceutical (in Bangladesh) to Measure and Manage return on Marketing Investment? Provide examples of Square's Marketing Investment?

Cohort segmentation is a method used to segment the market for the greatest strategic implications. Find a healthcare related service, product, or organization on one of a multitude of social networking sites. Review the seven categories. Which cohort segmentation section is the service, product, or organization geared for on the site? Why would this type of marketing be successful? Select another cohort segmentation category. From a management perspective, what recommendations could you make to the marketing department to broaden the marketing efforts to include another cohort segmentation not currently being targeted.

Read the statement below and identify if they are true or false. If the statement is false correct it. Statement: The job of the marketer is to analyze all sorts of economic metrics in order to provide with comprehensive marketing reports. The department of marketing is an independent within a company which ensures a high level of flexibility in making decision process and efficacy.

Based on your understanding, advise the following persons on the best market research methods than can be applied to their situation. Explain the research for the suggestion 1. An investor looking to construct a new hotel in palm . 2. Students carrying out their school base assessmebt on teenage pregnancy. 3. Ju-c introducing a new flavoured soda. 4. A small business owner looking to explain their bakery business. 5. The statistical office of T-town conducting a population and housing census.

In Marketing Analytics, various statistical analyses, approaches and metrics are used to support(strategic) marketing decision making. Core analytical tools are (1) Cluster Analysis, (2)Choice Models, (3) Conjoint Models, and (4) Market Response Models. In this assignment,you are asked to build a Marketing Analytics Toolkit. Your Marketing Analytics Toolkitshould give an overview and a brief summary of all four analytical tools mentioned above(i.e., Cluster Analysis, Choice Models, Conjoint Models and Market Response Models).

As a marketing manager in your company, you were asked to develop a marketing plan for a service that your company would like to bring to market. You can choose to adopt an existing company from a particular industry, or you can choose to create a new one. You are required to prepare the following:   To assess marketing opportunities by analysing customers, competitors, and their own company (3Cs), To develop the segmenting, targeting and positioning (STP), and To design effective marketing programs by devising appropriate recommendations for pricing, promotion, place, and services products (4 Ps).

Discuss the ESG framework and provide at least three reasons as to why it has become a popular measure for investors researching individual companies.

Briefly explain the FOUR (4) types of information given below, that the manager of ESI should possess in response to the latest development in the ICT industry and market: 1. Competitors or competitive analysis 2. Current economic condition 3. Product analysis 4. Customers' preferences

Identify the correct option in each of the following statements below. Write down only the correct answer. 1) The (micro-environment / market environment) refers to the forces outside the business, such as consumers, competitors and suppliers. This environment can be influenced or partially controlled by management. 2) A (marketing mix/ marketing objective) can be defined as something the organisation wants to achieve over a set period of time.3) (Reseller / Consumer) markets refer to individuals and households who buy goods and services for personal consumption. 4) The interest rate in a country, which is an example of the (political / economic) environment, has a direct influence on consumer prices and spending. 5) (Strategic Marketing / Environmental scanning) is the careful gathering, processing, analysing and interpreting of an organisation’s internal and external environments to reveal tactical or strategic opportunities, threats, strengths and weaknesses and to determine how…

1.Assume that you are a Marketing Manager and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help in collecting information?

Research and assess the product and market strategies of Coca-Cola Co. using the Ansoff Matrix (market penetration, product development, market development, and diversification).

Questions are based on this video: https://www.youtube.com/watch?v=xiImi5k9Ges 1. Why is test marketing used as a form of market research? 2. Why is Columbus, Ohio considered to be an effective test market? 3. Describe how Wendy’s uses Columbus as a test marketing site.

ACNielsen offers data collected by optical scanners from the United Kingdom, France, Germany, Belgium, the Netherlands, Austria, Italy, and Finland. This scanner data tracks sales of UPCcoded products in those nations. In small teams, imagine you are Nielsen clients in the United States. One team might be a retail chain, another an Internet company, and still another a toy manufacturer. Discuss the types of marketing questions these data might help you answer. Share your list with other teams  

Prepare a market research using this example. Include the 5 tasks needed in preparing a market research (see image below for reference). Mr. Miranda is a fresh graduate of marketing management. He has observed that the current local administration has institued a number of drastic changes, including the implementation of a curfew for minors and a 1:00 Am liquor ban in Baguio City. Marvin believes that a number of bars in Baguio City might be affected by these new policies. Additionally, he has also noticed the most of the coffee and tea shops in Baguio City are always full. As an aspiring entrepreneur ever since he was young, Marvin eagerly wants to tap the market which he believes he knows the most--the youth. Please help me, explain and elabore the answer. Please see the image below for preparing a market research.

2) How do ideas for market research arise? First of all, someone has to know something about the capabilities of market research before they can think of it as a possible solution. Most people know something about market research in a general sense. They know it can be used to find out how many people do something or think something. But do they fully appreciate that it can be used to work out how much people are prepared to pay for each feature of a product? Do they know that you can work out the importance of issues that influence customer satisfaction without asking the customer how important each issue is? If you don’t know what something can do, it is fully understandable that it may not come to mind.   Explain the structure of a well-defined marketing research problem, including the broad statement and the specific components.

Most people know Nielsen as the TV ratings company. In reality, however, Nielsen is a multiplatform market research company that has constantly been evolving since 1923. Its goal is to measure and track a wide range of consumer activity in order to establish a 360-degree view of individuals and market segments. To accomplish this, Nielsen has to follow consumers wherever they may be—watching TV, online, in their homes, or in stores. How does Nielsen track all this activity? The veteran research firm has established effective methods of recording consumer activity, from retail scanner data to household panels to monitoring social networks. As data are captured, they are transferred to a Nielsen data warehouse, where they are matched to the right individual and added to the terabytes of information Nielsen already possesses. Through data sorting and analytics, Nielsen cuts through billions of daily transactions to deliver clear consumer insights to clients. After viewing the video…

Most people know Nielsen as the TV ratings company. In reality, however, Nielsen is a multiplatform market research company that has constantly been evolving since 1923. Its goal is to measure and track a wide range of consumer activity in order to establish a 360-degree view of individuals and market segments. To accomplish this, Nielsen has to follow consumers wherever they may be—watching TV, online, in their homes, or in stores. How does Nielsen track all this activity? The veteran research firm has established effective methods of recording consumer activity, from retail scanner data to household panels to monitoring social networks. As data are captured, they are transferred to a Nielsen data warehouse, where they are matched to the right individual and added to the terabytes of information Nielsen already possesses. Through data sorting and analytics, Nielsen cuts through billions of daily transactions to deliver clear consumer insights to clients. After viewing the video…

As a marketing research consultant hired by a company that manufactures sports drinks, the company is considering the use of social media advertising for its premium sports drink product "Gatorade 0" that has been on the market for the past four (4) years. Conduct research on the impact of social media advertising on the use of sports drinks by athletes. You have decided to use one qualitative and one quantitative method in your research. Prepare 4 research oand 4 research questions for this study

Create a marketing strategy for a service oriented business in the tourism industry in Grenada. The business is a tour business called tropical voyage. You are to do the following: Do a marketing strategy, this section will include: Describe the company’s target market and its characteristics. - demographic characteristics of target customers. - number of potential customers - customer needs, wants and habits. Advertising and promotion: - media used. - media costs. - frequency of usage. - plans for generating publicity. Pricing: - cost structure, fixed , variable. Comparison against competitors prices Distribution strategy: - channels of distribution used.