Conceptual Assessment-2 MCQ Quiz Answers

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9/21/22, 7:22 PM Review Test Submission: Conceptual Assessment-2 MCQ Quiz ... https://bb.siue.edu/webapps/assessment/review/review.jsp?attempt_id=_19126420_1&course_id=_80705_1&content_id=_3170856_1&outcome_id=… 1/15 Review Test Submission: Conceptual Assessment-2 MCQ Quiz Submission Link Marktg An/App for Mgr Dec Makg-MKTG-525-50A-202235 Course Assessments ... Conceptual Assessment-2 Review Test Submission: Conceptual Assessment-2 MCQ Quiz Submission Link User Joseph Thomas Kimball Course Marktg An/App for Mgr Dec Makg-MKTG-525-50A-202235 Test Conceptual Assessment-2 MCQ Quiz Submission Link Started 9/16/22 3:35 PM Submitted 9/16/22 3:38 PM Due Date 9/18/22 11:59 PM Status Completed Attempt Score 9.75 out of 10 points Time Elapsed 2 minutes Results Displayed All Answers, Submitted Answers, Correct Answers, Incorrectly Answered Questions Question 1 Selected Answer: Answers: The process of identifying customers for whom the company will optimize its o±ering is called ________. a. targeting a. targeting b. dominance c. positioning d. segmentation e. research Question 2 ________ identi²es the ways in which the company can reach those customers it has deemed strategically important. mySIUE myServices Star²sh Sexual Violence Prevention Training Feedback 0.25 out of 0.25 points 0.25 out of 0.25 points Joseph Kimball
9/21/22, 7:22 PM Review Test Submission: Conceptual Assessment-2 MCQ Quiz ... https://bb.siue.edu/webapps/assessment/review/review.jsp?attempt_id=_19126420_1&course_id=_80705_1&content_id=_3170856_1&outcome_id=… 2/15 Selected Answer: Answers: a. Tactical targeting a. Tactical targeting b. The marketing mix c. Strategic targeting d. Product customization e. Mass customization Question 3 Selected Answer: Answers: Coca-Cola's original marketing strategy that o±ered a single drink Coca-Cola Classic in a single sized bottle with the advertising theme "Coke is it," is an example of ________ marketing. e. undi±erentiated a. concentrated b. niche c. differentiated d. micro e. undifferentiated Question 4 Selected Answer: Answers: A ________ has three characteristics: (1) It is a source of competitive advantage and makes a signi²cant contribution to perceived customer bene²ts, (2) it has applications in a wide variety of markets, and (3) it is di³cult for competitors to imitate. d. core competency a. strategic competency b. company strength c. benefit strength d. core competency e. tactical advantage Question 5 0.25 out of 0.25 points 0.25 out of 0.25 points 0.25 out of 0.25 points
9/21/22, 7:22 PM Review Test Submission: Conceptual Assessment-2 MCQ Quiz ... https://bb.siue.edu/webapps/assessment/review/review.jsp?attempt_id=_19126420_1&course_id=_80705_1&content_id=_3170856_1&outcome_id=… 3/15 Selected Answer: Answers: Target customers can create two kinds of value for a company: monetary and ________. c. strategic a. tactical b. financial c. strategic d. market share e. profitability Question 6 Selected Answer: Answers: Age, gender, income, occupation, level of education, religion, ethnicity, nationality, employment status, population density, social class, household size, and stage in the life cycle are all considered ________ factors. c. demographic a. personal b. behavioral c. demographic d. psychographic e. geographic Question 7 Selected Answer: Answers: If Walmart divides potential customers into those who prefer to shop online versus those who prefer to shop in person at a Walmart location, it is using a ________ factor to segment its customers. b. behavioral a. personal b. behavioral c. demographic d. psychographic e. geographic Question 8 0.25 out of 0.25 points 0.25 out of 0.25 points 0.25 out of 0.25 points
9/21/22, 7:22 PM Review Test Submission: Conceptual Assessment-2 MCQ Quiz ... https://bb.siue.edu/webapps/assessment/review/review.jsp?attempt_id=_19126420_1&course_id=_80705_1&content_id=_3170856_1&outcome_id=… 4/15 Selected Answer: Answers: A ________ consists of a group of customers who share a similar set of needs and/or pro²le characteristics. d. market segment a. vertical marketing system b. market basket c. market share d. market segment e. market level Question 9 Selected Answer: Answers: The VALS framework is one of the oldest and best known ________ segmentation systems. a. psychographic a. psychographic b. demographic c. geographic d. economic e. behavioral Question 10 Selected Answer: Answers: Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker and more cosmopolitan. Southwestern hotels are more rustic. This is an example of ________ segmentation. d. geographic a. demographic b. behavioral c. psychographic d. geographic e. cultural Question 11 0.25 out of 0.25 points 0.25 out of 0.25 points 0.25 out of 0.25 points
9/21/22, 7:22 PM Review Test Submission: Conceptual Assessment-2 MCQ Quiz ... https://bb.siue.edu/webapps/assessment/review/review.jsp?attempt_id=_19126420_1&course_id=_80705_1&content_id=_3170856_1&outcome_id=… 5/15 Selected Answer: Answers: If a heavy equipment manufacturer decided not to pursue customers who prefer leasing over buying, it would be using which segmentation variable? d. Purchasing approaches a. Economic stability b. Operating variables c. Demographic factors d. Purchasing approaches e. Situational factors Question 12 Selected Answer: Answers: The ________ is essentially the total customer bene²t minus the total customer cost. d. customer value proposition a. customer net value b. positioning c. core message d. customer value proposition e. customer economic value Question 13 Selected Answer: Answers: After a company discovers di±erent needs and groups of consumers in the marketplace, it targets those it can satisfy in a superior way and then develops a value proposition and ________ its o±erings so the target customers recognize the distinctive bene²ts of its o±erings. a. positions a. positions b. sells c. prices d. launches e. designs Question 14 0.25 out of 0.25 points 0.25 out of 0.25 points 0.25 out of 0.25 points
9/21/22, 7:22 PM Review Test Submission: Conceptual Assessment-2 MCQ Quiz ... https://bb.siue.edu/webapps/assessment/review/review.jsp?attempt_id=_19126420_1&course_id=_80705_1&content_id=_3170856_1&outcome_id=… 6/15 Selected Answer: Answers: Depending on the needs of customers, an o±ering can create value across three domains: ________, psychological, and monetary. a. functional a. functional b. financial c. emotional d. logical e. social Question 15 Selected Answer: Answers: Which element of customer value goes beyond functional value to create emotional bene²ts? c. Psychological a. Functional b. Financial c. Psychological d. Logical e. Social Question 16 Selected Answer: Answers: When Coca-Cola determines the bottled-water competitors for its Dasani brand by identifying the products or sets of products with which the brand competes and which function as close substitutes, it is determining Dasani's ________. b. points of parity a. customer-focused value proposition b. points of parity c. points of difference d. category membership e. brand statement Question 17 0.25 out of 0.25 points 0 out of 0.25 points 0.25 out of 0.25 points
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