q5

Are there any significant features of the pricing of your product? For example, is there evidence of any of the following 1 Specific firms in the market being price makers or price takers 2 Price discrimination (e.g. by age, income group or customer location)

Justifying Price IncreasesTopic: Marketing ResearchCharacters: Sam, Marketing research manager at a television stationJohn, General manager of a television station Last year Sam was promoted to manager of marketing research for the sole television station in a small metropolitan market. Sam had earned a bachelor’s degree in marketing research three years earlier and immediately accepted an entry-level marketing research position at the television station because its management had a reputation for honesty and helping small businesses gain access to the mass media. The television station was sold six months ago to an international conglomerate. At that time, the general manager was replaced by John. John has developed a reputation in the industry of raising revenues and cutting costs. John just finished reviewing the policies of the former general manager and noted that, although the cost of servicing the numerous small business accounts was high, the profit margin on these accounts was…

What are the possible problems that will be encountered if a firm uses | perceived-value pricing and lets the market determine the price of its products?

Groups Explain your answer in no more than five (5) but no less than three (3) sentences. 1. Enumerate three (3) effects of the company's selling prices on the business. Briefly discuss each. 2. How important is their selling price regarding the company's long-term sustainability? 3. In your opinion, how can they further improve their business?

Frito Lay has a new kind of potato chips they want to try selling in just a few markets to make sure people will buy them. This is a form of:   Group of answer choices alpha testing beta testing test marketing alphabet soup testing   Japanese electronics firms often price their products very low in foreign markets to achieve an initial high share. This is an example of   Group of answer choices penetration pricing. price skimming. cost-plus pricing. quality pricing.

Both answer please

With the current economic conditions and marketers using price to attract customers, will it be difficult for marketers to return to 'regular or retail' prices?  Will the consumer be too used to low pricing, making it very hard to allow marketers to return to the higher prices?

From the different contents of marketing plan, choose one and explain what is its importance?

3.8. What do you understand by the term ‘customer price sensitivity’? What does it mean when customers are ‘price sensitive’? 3.9.  Which communication of price (1 or 2) is more effective in terms of reducing customers’price sensitivity if they are interested in the menu ‘Cheese & tomato with mushrooms andpepperoni’? Why? 3.10. In communication 1, the seller communicates three price points. In terms of ‘reference price’concept, why is it better to communicate 3 price points rather than just 2 price points?3.11. If the restaurant manager decides to bundle pizza and a fizzy drink together for a cheaperprice than buying separately, which mechanism for segmented pricing is the restaurant using?Explain your reasoning. 3.12. If the restaurant gives 30% discount for the second tray of pizza bought, which mechanism for segmented pricing is the restaurant using? Explain your reasoning. 3.13.  Should the firm give regular discount of 10% every Monday to attract customers? Give your…

After a home, a car is likely the biggest purchase most consumers ever make. And arguably, no other big-ticket item is as dependent on the quality of personal selling to close the deal. For decades, U.S. automakers clearly dominated the auto industry, but that picture began to change in the 1970s, when the Japanese began exporting cars to the United States. Gradually, by paying close attention to consumers changing preferences, Japanese imports gained a foothold in America, and in 2007 Toyota overtook General Motors in worldwide sales. Surprisingly, that same year, with Toyota cruising along in the United States, the president of Toyota Motor North America left his employer of 37 years to become vice chairman and president of Chrysler. Observers described the move as a huge coup by Chrysler, to have lured Jim Press away from Toyota. Press, widely regarded as one of the industry s leading sales and marketing professionals, is credited with masterminding the sales strategy that made…

Ethical Issues in Prescription Drug Pricing Is setting prices based on one’s willingness to pay fair? Does it create value for customers? Does it create value for the firm? What are the ethical concerns with the price strategy utilized by EpiPen?

Please read below scenario in which a consumer explains how she made purchasing decision for a car. First of all, I decided on the price and security features of car. Then, I determined my criteria about other features such as the oil amount consumed per 100 km, diesel or gasoline and so on. When I searched for information on the Internet, I felt that Brand X can offer me favorable alternatives. I visited one of the showrooms of Brand X. I loved this red car and purchased it. Please select the name of Hierarchy of Effects that the consumer likely used.   a) The Standard Learning Hierarchy b) The Low-Involvement Hierarchy c) The Experiential Hierarchy d) All the above

What value(s) is/are promised in the value proposition in Fig. 3.1?

An _product like Head and Shoulders calls for offering a product virtually unchanged. * Adapted Licensed Invented Extended A shampoo manufacturer is considering entering a developing country. During the screening process of this country it is discovered that purchasing power is very low and many people might not be able to afford their product as it is presently sold in other markets. As a global marketer which of the following is the best course of action? * Evaluate the economic situation in that country and consider if a modified product might turn a reasonable profit Totally ignore this country because residents are poor Examine Industrialized markets instead Generalize that all developing countries such as this country are suffering from difficult economies situations and are not good markets to enter

Louis Vuitton is one of the top luxury brands. LV uses pricing in its marketing mix for its products. Since customers perceive the company's products as high-value products, the customers are willing to pay the amount. Thus, the cost price of the products eventually goes very high. A) Value-Based B) Competitor-Based (c) Cost-plus D Niche

If you have bought product that are not produced by the market leader or a well-known market challenger, is the reason:- chance - price- because they have a unique selling  proposition: something that makes them different from any other product, and which appeals to you- because you need something special, and are part of a particular small niche or market segment Give example.

Nike is luxury brand. It manufactures products that are highly associated with its core products. Substantiate your answer why it would be appropriate to classify Nike as a luxury brand.

T.How does market competition influence pricing strategies and consumer choices?

Describe information that consumers may perceive from price. For example, some consumers think that if an item has a high price, then it will probably be better than its competitors. That may or may not be true.

How can a business that is using "ideal standards" to set prices under a cost-plus method (specifically the Product Cost Concept), actually set the selling prices of their products too low?

1. what is value pricing2. Why did AA introduce it and what results did it expect from this plan? 3. How are consumers likely to react to these changes4. What is the likely reaction of competitors? In the face of a likely competitive reaction, what should AA do?

Only typing answer  3. IKEA has been apractitioner of value pricing (i.e., win loyal customers by charging a fairly low price for a high-quality offering). Visit the IKEA website. Does the website enhance the firm’s ability to continue with value pricing? Is value pricing just a matter of simply lowering prices? Describe viable target markets for IKEA. Has IKEA changed the way people shop for furniture? Explain