Week 4 DQ 1

TITLE:               Vestas Marketing Context Evaluation & Key Marketing Strategies Introduction  Vestas is ‘the energy industry’s global partner on sustainable energy solutions’. The company designs, manufactures, installs, and services wind turbines across the world. With wind turbines in 80 countries, Vestas aims to be the ‘Global Leader in Sustainable Energy Solutions’. Using industry-leading smart data capabilities, Vesta utilises data to interpret, forecast, and maximise wind resources and ‘deliver ‘best-in-class wind power solutions’. With over 25,000 employees, Vestas works with its customers to provide the world with sustainable energy solutions to ‘power a bright future’. Source : https://www.vestas.com/en/about Task You are required to analyse and evaluate key aspects of the strategic marketing context in order determine and critically evaluate specific Strategic Marketing strategies which are essential to Vestas’ success. By building on your understanding of strategic…

Marketing question An organic fruit manufacturer is considering positioning its products as healthy, nutritious everyday foods for young couples and educated parents. Please describe the target customer characteristics, needs and motivations (for young couples and educated parents). 350 words

ome Question 8 - Marketing Resea X https://ezto.mheducation.com/ext/map/index.html?_con=con&external_browser=0&launchUrl=https%253A%252F%252Flms.mheducation.com%252Fmghmiddl... Content G Image result for cur... raw Fill X ting Research Assessment Content Booking.com McAfee Security a Amazon.com - Onli... Multiple Choice O O inferential statistics. descriptive statistics. informational statistics. X Statistics that allow marketing researchers to make generalizable conclusions about a population by studying a smaller group from that population is known as narrative statistics. proportional statistics. Module Preview X Appeal No. A Help G C Save & Exit

Q1-“Marketing in 21st century; it is not among products. It is among perceptions.” Regarding sensory marketing (senses), what do you understand from this statement? Please make comments with your own words.

A small company business owner in the state of Georgia is working on creating a marketing mix to meet the needs of pet owners in her county.  This practice is commonly referred to as which of the following?   Question 6 options:   a)  Market positioning   b)  Marketing management   c)  Target marketing   d)  Promotional mix

Mobile marketing is an effective tool for gaining insight into consumer behavior.​   Question 3 options:   True   False

What is the level of difference between the sales and market orientation?   Question 4 options:   a)  No difference   b)  Small difference   c)  Moderate difference   d)  Significant difference

question2 a)explain the difference between push strategy and pull strategy in the developing a marketing communication programmme.give example for each strategy b)coronavirus (covid-19)crisis impact in higher education new learning in the new normal :suggest a marketing strategy using virtual tools to promote the online courses programme in asia e university

Q1. Identify a product you use every day. Assume you are the marketer of the product and want to convey the ways your product differs from competing products in the marketplace. Create a differentiation strategy to promote your product and create a competitive advantage. Q2. Identify a new business that has emerged in your community or online in the past few years. Describe the company’s customer value-driven marketing strategy. Write  a positioning statement for this business.

Please this is a marketing presentation. Help me create this part. My company is Explorify Travel Agency. My agency that aims to make travel cheaper and easier. You can book hotels, flights, rental cars, cruises, excursions, and trip bundles through our website or app. • Marketing Communications o Message Ć ▪ Positioning ■ CWP (Creative Work Plan) ▪ What specific behavior it is meant to cause o Media

“Keep Fit” Gym As today’s consumers are becoming more health conscious, the demand of fitness centers (Gym) are increasing at different parts of the country rapidly. As a marketing manager, the manager's responsibility is to understand the consumer decision making process regarding a Gym- “Keep Fit”. So, try to explain how the customers can undertake the decision of going to a Gym. Customer decision making process related model

Q4)  Inspect in detail the impact of digital media bloggers. Influencers on the consumption behavior of young consumers.   details explantion needed

Which of the following is NOT a part of a customer-driven marketing strategy?   Question 10 options:   A)  Positioning   B)  Referencing   C)  Segmentation   D)  Targeting

Q27

Which element of the marketing mix tells, influences, or reminds potential customers of a product?    Question 4 options:   a)  Product   b)  Price   c)  Promotion   d)  Place

Problem 1: Identify three product or service categories other than books, video, and  music where the “Long Tail” appears to be an important factor online. For each of your examples. point out which of Anderson’s causal factors seem to be important. Problem 2: Brynjolfsson et. al.’s model of consumer surplus provides a quantitative measure of the value of the Long Tail. Outline a method, and the kind of data that you would want, in order to apply this model to one of your examples in part 1. Problem 3: Still using the Brynjolfsson model, are there any scenarios where increasing the online product assortment might actually reduce surplus? The Long Tail, Chris Anderson, (2006),  “Ch. 1:  The Long Tail,â€Â  pp. 15-26.   “Ch. 3:  A Short History of the Long Tail,†pp. 41-51, “Ch. 4:  The Three Forces of…

In personal selling, costs of promoting a product or service can be controlled by:​   Question 12 options:   a)  ​promoting undifferentiated sales messages toward prospective consumers.   b)  ​adjusting the size of the sales force in one-person increments.   c)  ​purchasing advertising and sales promotions in large amounts.   d)  ​promoting a product to both qualified and nonqualified prospects.

Please, don't use your handwriting.. Video Link: Watch the following video link-McDonald's: Segmentation, Targeting, and Positioning-https://www.viddler.com/embed/3568f26a  7.3  Test your Knowledge (Question):Discussion Question #1: What is the primary segmentation method used by McDonald’s to form the segments discussed in the video? Why do you think McDonald’s uses this method?

dvertising campaigns follow the _____.   Question 26 options:   a)  ​BCG matrix   b)  ​SWOT matrix   c)  ​IMC model   d)  ​AIDA model

Q4. Describe factors played role in the progress of digital marketing?

a) explain TWO (2) communication objectives that your chosen brand has adopted in advertising running shoes. Please justify your explanations.   (b) Following section (a), how do these TWO (2) objectives aid (or do not aid) in the brand's positioning strategy?   (c) Identify and explain ONE (1) price-adjustment strategy that your chosen brand has adopted when advertising running shoes. Please justify your explanation. reference https://drive.google.com/file/d/1iGn_azw19vMXbmM8tzoJOVBSw6HTsmp1/view?usp=drivesdk

Question# 2: Find three ads (print or TVC’s) bearing Product-specific segmentation

8. Which product will most likely to sell through a customized marketing program? Chocolate bar digital camera. heart pacemaker

What will be 2-3 questions on Online   Shopping for---   1) Primary Question   2) Discovery Question   3) Cause Question   4) Effect Question

Outline* the extended marketing mix 7Ps and explain how the development of the extended marketing mix could contribute to effective marketing planning for the new product.