Module 6 Milestone Two
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Strategic Plan
Competitors' Relative Strengths withinside the Marketplace
BMW:
Growth Rate: The increase charge of BMW withinside the automobiles and vehicles class
has been consistent, with a projected compound annual increase charge (CAGR) of 3.10% over the following 10 years.
Market Share: Currently, BMW holds a marketplace percentage of 3.91% withinside the automobiles and vehicles class.
Trend: BMW has maintained an exceedingly strong marketplace percentage and indicates
cap potential for incremental increase.
Toyota:
Growth Rate: Toyota has skilled sturdy increase withinside the automobiles and vehicles class, with a projected CAGR of 3.90% over the following 10 years.
Market Share: Currently, Toyota holds a marketplace percentage of 8.53% withinside the automobiles and vehicles class.
Trend: Toyota has been gaining marketplace percentage and is located as a sturdy competitor withinside the enterprise.
VW:
Growth Rate: VW has proven constant increase withinside the automobiles and vehicles class, with a projected CAGR of 4.30% over the following 10 years.
Market Share: Currently, VW holds a marketplace percentage of 8.76% withinside the automobiles and vehicles class.
Trend: VW has been gradually gaining marketplace percentage and has the cap potential to retain its increase trajectory.
Competitive Analysis - Cars and Trucks Category:
Competitive Analysis - Connected Cars and Trucks Category:
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Related Questions
Groceries will continue to focus on strong innovations, brand investment and efficiencies to drive profitability, although further share gains in key categories will be challengibg in the highly competitive markets. Millbake is expecting further traction from its cost saving initiatives and ongoing investment in its brands. Sugar expects to remain under significant pressure and urgent interventions are required at an industry level in order to ensure the future viability of the local industry. Local market sugar demand is expected to remain constrained and the balance of production not sold locally will continue to be exported at depressed global sugar prices. Whilst these factors are largely out of our control, we are placing significant focus on cost reductio and optomisatio initiatives across the operations and will continue to investigate viable diversification opportunities of our products in order to restore the Sugar business unit to profitability. Chicken will focus on…
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Competitive Dynamic
Tesla has recently announced that the will be cutting prices on their cars by up to 20%. Analyze the likelihood that Ford will respond, and the likely form any response will take.
Using the competitive dynamics model, it is likely that Ford will respond to Tesla's price cut by taking a competitive action of their own, in order to maintain their market position and market share.
In terms of the likely form of response, Ford may choose to respond with its own price cuts, in order to remain competitive with Tesla in the electric car market. Alternatively, Ford may focus on improving the quality and features of their cars, rather than simply competing on price, in order to differentiate themselves from Tesla's models. This could involve investing in research and development to improve the performance and functionality of their cars, or focusing on customer service and creating a better overall customer experience.
It is also possible that Ford may respond by…
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Company: Accor Hotel UK
Analysis of the firm in detail
Basis of competition
identify and evaluate your firm’s basis of competition, i.e. its business-level strategy
assess whether the firm’s strategy is supported by its capabilities and resources; whether it is competitive within the firm’s strategic group; can the firm separate itself from its rivals?
Corporate-level strategy
assess the degree of diversification in the firm’s businesses; are they appropriate given its capabilities and resources?
what type of internationalisation strategy does the firm follow? Is it appropriate given it capabilities and resources? Can you compare its strategy to those of its main rivals?
How has the firm grown in recent years, acquisitions, mergers or organically?
Has the firm adopted any cooperative strategies? For what purpose? How successfully? Are there any links to its capabilities and resources?
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Reviewed Interim Results for the 26 weeks ended 26 June 2022Massmart is an African retail group, with total Group sales of R41.3 billion for the 26 weeks ended 26 June 2022. Through our widely recognised and differentiated retail and wholesale formats, represented in 403 Retail and Wholesale stores in 13 sub-Saharan countries, we have leading market shares in the general merchandise, liquor, home improvement and wholesale food markets. The Group’s key foundations of high volume, low cost, responsible business and operational excellence enable our price leadership.
Holders of Massmart Holdings Limited ordinary shares ("Massmart Shareholders") are hereby advised that the Board of Directors of Massmart Holdings Limited (“Massmart”) and the Board of Directors of Walmart Inc. (“Walmart”) have reached in principle agreement regarding the terms and conditions of a potential offer by Walmart to acquire all of the issued ordinary shares in Massmart Holdings Limited ("Ordinary Shares"), other…
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Article:
It is now 2015, and Smithfield's Custom Furniture has continued to grow. Its new product line of lower-priced furniture was an immediate sensation in the marketplace. The company now has 344 stores and 21,000 employees. The company now has a total of 12 international retail stores evenly divided among Spain (3), France (3), Germany (3), and England (3).
Margot Smithfield, Jonas Smithfield III's only heir, is now running the company. She has a master's degree in design and an MBA degree. She has been running the company for 3 years.
Margot Smithfield and the 12-member board of directors have been assessing an opportunity to acquire You Figure it Out, a moderately profitable 51 store chain of ultra-modern furniture. You Figure it Out's furniture and furniture-related accessories are all made in China and sold only in the United States. Their retail stores are located in Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4).
Margot and her…
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The Xerox 914, the first plain-paper copier, was introduced in 1959. Regarded by many people as the most successful business product ever introduced, it created a new industry. During the 1960s Xerox grew rapidly, selling all it could produce and reaching $1 billion in revenue in a record-setting time. By the mid-1970s return on assets was in the low 20 % range. Its competitive advantage was due to strong patients, a growing market, and little competition. In such an environment, management was not pressed to focus on customers.
During the 1970s, however, IBM and Kodak entered the high-volume copier business-Xerox’s principal market. Several Japanese companies introduced high quality low volume copiers, a market that Xerox had virtually ignored, and established a foundation for moving into the high-volume market. In addition, the Federal Tarde Commission accused Xerox of illegally monopolizing the copier businesses. After negotiations, Xerox agreed to open approximately 1,700 patents…
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"The GLOBAL LIFE CYCLE consists of five stages: 1) Unmet demands-production begins; 2) Product introduction-demand exceeds production; 3) Growth of sales stage-supplies of a product is higher than demand; 4) Maturity stage-demand is satisfied; 5) Demand declines-decline of sales follows." Is this definition true or false?
Question 1 options:
a) True
b) False
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Article:
It is now 2015, and Smithfield's Custom Furniture has continued to grow. Its new product line of lower-priced furniture was an immediate sensation in the marketplace. The company now has 344 stores and 21,000 employees. The company now has a total of 12 international retail stores evenly divided among Spain (3), France (3), Germany (3), and England (3).
Margot Smithfield, Jonas Smithfield III's only heir, is now running the company. She has a master's degree in design and an MBA degree. She has been running the company for 3 years.
Margot Smithfield and the 12-member board of directors have been assessing an opportunity to acquire You Figure it Out, a moderately profitable 51 store chain of ultra-modern furniture. You Figure it Out's furniture and furniture-related accessories are all made in China and sold only in the United States. Their retail stores are located in Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4).
Margot and her…
arrow_forward
Article:
It is now 2015, and Smithfield's Custom Furniture has continued to grow. Its new product line of lower-priced furniture was an immediate sensation in the marketplace. The company now has 344 stores and 21,000 employees. The company now has a total of 12 international retail stores evenly divided among Spain (3), France (3), Germany (3), and England (3).
Margot Smithfield, Jonas Smithfield III's only heir, is now running the company. She has a master's degree in design and an MBA degree. She has been running the company for 3 years.
Margot Smithfield and the 12-member board of directors have been assessing an opportunity to acquire You Figure it Out, a moderately profitable 51 store chain of ultra-modern furniture. You Figure it Out's furniture and furniture-related accessories are all made in China and sold only in the United States. Their retail stores are located in Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4).
Margot and her…
arrow_forward
Article:
It is now 2015, and Smithfield's Custom Furniture has continued to grow. Its new product line of lower-priced furniture was an immediate sensation in the marketplace. The company now has 344 stores and 21,000 employees. The company now has a total of 12 international retail stores evenly divided among Spain (3), France (3), Germany (3), and England (3).
Margot Smithfield, Jonas Smithfield III's only heir, is now running the company. She has a master's degree in design and an MBA degree. She has been running the company for 3 years.
Margot Smithfield and the 12-member board of directors have been assessing an opportunity to acquire You Figure it Out, a moderately profitable 51 store chain of ultra-modern furniture. You Figure it Out's furniture and furniture-related accessories are all made in China and sold only in the United States. Their retail stores are located in Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4).
Margot and her…
arrow_forward
Article:
It is now 2015, and Smithfield's Custom Furniture has continued to grow. Its new product line of lower-priced furniture was an immediate sensation in the marketplace. The company now has 344 stores and 21,000 employees. The company now has a total of 12 international retail stores evenly divided among Spain (3), France (3), Germany (3), and England (3).
Margot Smithfield, Jonas Smithfield III's only heir, is now running the company. She has a master's degree in design and an MBA degree. She has been running the company for 3 years.
Margot Smithfield and the 12-member board of directors have been assessing an opportunity to acquire You Figure it Out, a moderately profitable 51 store chain of ultra-modern furniture. You Figure it Out's furniture and furniture-related accessories are all made in China and sold only in the United States. Their retail stores are located in Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4).
Margot and her…
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Marketing Options and Price
Sensitivity
The online market for travel
services will reach $63 billion within a few years, and Pricelinecom aims to
capture a significant share; already, it is high on the top-ten list of travel
Web sites After a brief period of diversification into name-your-price sales
of groceries and gasoline, the company has refocused on its core travel and
financial services offerings, including airline tickets, hotel rooms, rental
cars, and mortgage loans The company guarantees that a Pricelinecom mortgage
is the “lowest-cost loan on the market” and backs this up by paying
$300 to any customer who finds a better price
1 Define price sensitivity
Provide relevant examples
2 What can you say about the
price sensitivity of Priceline’s customers?
3 What effect would Priceline’s
prices be likely to have on the reference prices customers bear in mind for
travel and mortgage services?
4 How does the company’s
lowest-cost loan guarantee affect…
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Analyses strategies that give SMC Ltd competitive advantage over other companies in the below extract.
SMC ltd is a subsidiary of the Swedish-based Andvik Group, which operates in 130 countries. SMC is a major supplier and marketer of underground mechanized mining products to the mining and major infrastructure sector. Locally, SMC is run strategically by a board that is mainly non-executive and includes managing director and country manager, Jim Tolley.SMC’s outstanding performance over the last six years is based on a strategy of improving customers’ operational efficiencies and profitability through the development of high-tech engineering products. SMC boasts an average global increase of 6% sales growth and an average 17% return on capital employed. SMC plans to double in size over the next five years. ‘We make it possible’, is SMC’s slogan.SMC is a service-orientated organization that prioritizes listening to clients’ needs in order to ensure that all products contribute to…
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explain the way in which relatedness informed TomTom's post 2008 strategy?
Were there alternative strategies open to TomTom post 2008?
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Using Porter’s Value Chain framework, critically analyse Aldi’s strategic capability.What linkages in the Value Chain does Aldi manage particularly well?With the aid of the VRIO framework, assess the sustainability of Aldi’s strategiccapability
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Answer the case study
Why Have Starbucks Failed in Australia but Succeeded In China? By Lukashevich, S., May 2021
Failure in Australia
Starbucks first store in Australia opened in July of 2000, not long after their successful expansion to China. Executives were confident in their decision to expand further, but it diminished in 2008 with the closure of the majority of their stores. Starbucks’s expansion into Australia clearly did not succeed like their other expansions to other developed countries had. This could be explained due to three reasons: advanced local coffee culture, the pace of expansion, and lack of effort to adapt (like they did in China)
When Starbucks entered Australia, they expanded at an extremely fast pace and by 2008 they had opened 90 stores. However, such speed “grew faster than its popularity” as it ultimately resulted in a loss of $105 million in the first seven years. Given the fact that Australia has always had a strong and large coffee drinking culture,…
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Answer the case study
Why Have Starbucks Failed in Australia but Succeeded In China? By Lukashevich, S., May 2021
Failure in Australia
Starbucks first store in Australia opened in July of 2000, not long after their successful expansion to China. Executives were confident in their decision to expand further, but it diminished in 2008 with the closure of the majority of their stores. Starbucks’s expansion into Australia clearly did not succeed like their other expansions to other developed countries had. This could be explained due to three reasons: advanced local coffee culture, the pace of expansion, and lack of effort to adapt (like they did in China)
When Starbucks entered Australia, they expanded at an extremely fast pace and by 2008 they had opened 90 stores. However, such speed “grew faster than its popularity” as it ultimately resulted in a loss of $105 million in the first seven years. Given the fact that Australia has always had a strong and large coffee drinking culture,…
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In the Philippines, offshore business process outsourcing is expected to yield a 7.8 percent annual growth in full-time employees this year until 2022 and is being seen as the new primary source of dollar income for the county, exceeding those coming from OFWs.
Using Porter's diamond framework for national competitiveness, explain the success of this industry.
Factor Conditions
Demand Conditions
Domestic Rivalry
Related and Supporting Industries
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PRT Distributors Limited is a leading Jamaican consumer goods and pharmaceutical distribution company. The company has been in operation since February 2010. It is seen as a successful company in the industry. However, since COVID-19 sales of some higher end (non-essential) brands have reduced dramatically. While the company has seen increases in personal hygiene and cleaning products, the overall profit position decreased by 40 percent in 2020 when compared to 2019.
At the beginning of 2021, the CEO had become very concerned about the state of the company and in a meeting with the Senior Leadership Team gave instructions which left some of them concerned. He asked that 10% of the staff be laid off for 120 days without pay which is justified under the Employment Termination and Redundancy Payment Act (ETRPA). However, he asked the Human Resource Manager to get creative and get them to stay off the job for 240 days without pay and make an assessment at the end of the period who…
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For the last 2 years, the Homes-r-US company hasexperienced a fixed cost of $850,000 per year and an (r- v) value of $1.25 per unit. International competitionhas become severe enough that some financialchanges must be made to keep market share at thecurrent level. Perform a graphical analysis, using Excel,that estimates the effect on the breakeven point if thedifference between revenue and variable cost per unitincreases somewhere between 1% and 15% of itscurrent value.If fixed costs and revenue per unit remain at theircurrent values, what must change to make thebreakeven point go down?
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Company Name: Lafargeholcim
Country: China
Qus no 01: What is the reason behind choosing this particular market?
Qus no 02: When did they enter the market and with what product?
Qus no 03: What is their entry mode?
Qus no 04: Entry mode; was it a good or regrettable choice? - critically analyse
Qus no 05: Was the business a success or failure in the new market? Why?
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Here in case study 3 questions please help me
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Solutions of weak positioning of ford company to compete with its Competitors in the future?Why
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Q.1: What microenvironmental factors have affected Target’s performance over
the past few years?
Q.2: What macroenvironmental factors have affected Target’s performance
during that period?
Q.3: By focusing on the “Pay Less” part of its slogan, has Target pursued the best strategy? Why or why not?
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Q1) Discuss THREE (3) external environment factors that will create opportunities to Plant Eggz by Nabati Foods marketing strategies.
NOTE : KINDLY REFER TO the attchedment for anware the question .Thank you
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International Business Strategy Analysis (Question 1)
o Discussion on Tesco international business strategy utilised in Japan
o Discussion on benefits and risks of the international business strategy
o Discussion on the alternative international business strategy which can be utilized in Japan
After a discussion on all strategies as addressed in the course
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Marketing Strategy at Delta
In the mid-1980s, Delta’s market researchers found that customers (particularly business customers) were strongly influenced to choose a particular airline by the airline’s frequent flyer program. Consequently, to motivate customers to choose Delta, they teamed up with American Express (an exclusive arrangement) to offer a special program: customers could receive triple miles if they would fly on Delta and purchase the tickets using the American Express card.
How would you evaluate Delta’s strategy? (Good or bad?)
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Identify the type of business strategy of your firm, mention below how its business strategy has improved the competitive advantage and describe five important opportunities for your future
firm and describe also five threats, here opportunities and threats are related to competition, new products, new services, economic conditions, consumer preferences, costs, and
international trade. Elaborate properly for each giving the fundamental reasons, find the relationship when you calculate the latest Sustainable Growth Rate or "g".
Threats/Opportunities
"g" Calculation
Relationship
Reason
You must visit the SEC10K of your firm and read the sections, business description and business environment, financial statements, and management discussions, and also NOTES to the
consolidated financial statements.
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1. Which Type of Competitive Advantage and Sustainability best describes the strategy that Delta is currently using?
2. Given the assessment of Delta's generic strategy, is it possible to do more than one, if so is it advisable given their competition? Why or Why not?
3. Consider which life cycle stage best describes the US Domestic Scheduled Passenger Airline Industry in which Delta operates? Explain which stage you think it is in in an provide support.
4. What implications will this have on your strategic recommendation for Delta ?
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Read the scenario below and answer the questions that follow:
“[The] global gelatin market size was valued at USD 5.80 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 9.5% from 2022 to 2030. High demand for gelatin in functional food applications due to its ability to prevent several diseases, improve food quality, and in food fortification is expected to fuel the industry’s growth.”
The above summary shows that businesses that deal in selling gelatin and those that use gelatin in their production processes are in for a busy time over the next five to eight years. Most of the gelatin consumed in South Africa is imported from other countries, therefore, inventory control and storage (warehouse) management are going to be crucial, to ensure that stock is available at the right time, the right quantity and with the right quality. Zero-sum Importers, based in Gqeberha, Eastern Cape, import gelatin into the country from Europe, and sell it to businesses…
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International Business Strategy Analysis (Question 1)
o Discussion on Tesco international business strategy utilised in Japan: is it multidomestic?
Discussion on benefits and risks of the international business strategy
o Discussion on the alternative international business strategy which can be utilized in Japan either with transnational as the alternative?
Please give detail information
After a discussion on all strategies as addressed in the course
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Question 1 Which strategy has been used successfully by Yum! Brands to establish KFC and Pizza Hut restaurants across the globe?AnswerJoint ventureLicensing arrangementStrategic allianceMarketing strategy4 points Question 2 What is the technique that illustrates how management can match the external opportunities and threats with its strengths and weaknesses to yield four sets of strategic alternatives?AnswerIFAS TableEFAS TableSFAS TableTOWS Matrix4 points Question 3 The key to outsourcing is to purchase from the outside only those activities that:Answerare not key to the company’s distinctive competence.are very expensive.provide the company competitive advantage.are provided by an important supplier.4 points Question 4 Wal-Mart, McDonald’s, and Alamo are all examples of companies following which of Porter’s competitive strategies?AnswerDifferentiationCost leadershipDifferentiation focusCompetitive advantage4 points Question 5 What is a corporate strategy that cuts…
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Volkswagen GroupVolkswagen Group is the world’s second-largest automotive manufacturer. In addition to theireponymous passenger car brand, Volkswagen Group is responsible for eleven other major cars,motorcycle, and commercial vehicle brands, including Audi, Seat, Skoda, Ducati, and Scania.While the global company has continued to post impressive numbers for both profit and marketshare, it appears to be facing a mixed outlook for the future.Both the United States and the United Kingdom are major markets for Volkswagen Group’s manyvehicles. Unfortunately, there are serious doubts about the future of trade regulations betweenGermany the company’s home base and those countries. Throughout 2018 and 2019, the UnitedStates has repeatedly shown its willingness to place tariffs on goods imported from the EuropeanUnion. Until now, the automotive industry has not been subject to these tariffs, but there’s a veryreal risk that might change.On the plus side, consumer spending is growing across all…
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Compnay: Accor hotel
Focus on industry-level data from Europe and UK
Analysis about the Accor hotel
The analysis of the structure of the Accor hotel industry in the Europe and UK (degree of industry concentration or fragmentation, i.e. proportion of large, dominating firms v smaller firms)
Structure of the Accor hotel industry, For example: the market share of major and/or small firms
Accor hotel size and growth rate numbers over the 7 years in the Eurpoe and the UK
Stage of the Accor hotel life cycle
Accor hotel value chain and how external factors, i.e. PESTEL factors, might affect key parts of the value chain in the Europe and the UK
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QUESTIONS
BELOW ARE RELATED TO PERUSAHAAN OTOMOBILE KEDUA SENDIRIAN BERHAD(PERODUA) MALAYSIAS LEADING CAR MANUFACTURE.ESTABLISHED IN 1992 AS A MANUFACTURER OF COMPACT CARS,THE COMPANY HAS SUCCESSFULLY DOMINATED THE DOMESTIC MARKET WITH KANCIL IN ITS EARLY YEARS FOLLOWED BY MYVI IN RECENT YEARS.FROM JANUARY TO AUGUST 2022,THE COMPANY SOLD 171,728 UNITS AS COMPARED TO ITS CLOSET RIVAL PROTON WITH 87,481 UNITS.PERODUA IS ALSO EXPORTING ITS CARS TO A FEW NEIGHBOURING COUNTRIES INCLUDING INDONESIA AND BRUNEI
(A)
USING ANY FOUR(4) ELEMENTS OF PESTLE OR PORTER'S FIVE FORCES,DISCUSS HOW THE EXTERNAL ENVIROMENT MAY SHAPE PERODUA'S MARKET FOR YHE NEXT TWO YERAS.
(B)
ANALYSE PERODUA'S INTERNAL ENVIROMENT AND ELEBORATE ON FOUR(4) OF ITS INTERNAL FACTORS.CLASSIFY THEM INTO MAJOR OR MINOR STRENGTH OR MAJOR OR MINOR WEAKNESSES.
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SEE MORE QUESTIONS
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Related Questions
- Groceries will continue to focus on strong innovations, brand investment and efficiencies to drive profitability, although further share gains in key categories will be challengibg in the highly competitive markets. Millbake is expecting further traction from its cost saving initiatives and ongoing investment in its brands. Sugar expects to remain under significant pressure and urgent interventions are required at an industry level in order to ensure the future viability of the local industry. Local market sugar demand is expected to remain constrained and the balance of production not sold locally will continue to be exported at depressed global sugar prices. Whilst these factors are largely out of our control, we are placing significant focus on cost reductio and optomisatio initiatives across the operations and will continue to investigate viable diversification opportunities of our products in order to restore the Sugar business unit to profitability. Chicken will focus on…arrow_forwardCompetitive Dynamic Tesla has recently announced that the will be cutting prices on their cars by up to 20%. Analyze the likelihood that Ford will respond, and the likely form any response will take. Using the competitive dynamics model, it is likely that Ford will respond to Tesla's price cut by taking a competitive action of their own, in order to maintain their market position and market share. In terms of the likely form of response, Ford may choose to respond with its own price cuts, in order to remain competitive with Tesla in the electric car market. Alternatively, Ford may focus on improving the quality and features of their cars, rather than simply competing on price, in order to differentiate themselves from Tesla's models. This could involve investing in research and development to improve the performance and functionality of their cars, or focusing on customer service and creating a better overall customer experience. It is also possible that Ford may respond by…arrow_forwardCompany: Accor Hotel UK Analysis of the firm in detail Basis of competition identify and evaluate your firm’s basis of competition, i.e. its business-level strategy assess whether the firm’s strategy is supported by its capabilities and resources; whether it is competitive within the firm’s strategic group; can the firm separate itself from its rivals? Corporate-level strategy assess the degree of diversification in the firm’s businesses; are they appropriate given its capabilities and resources? what type of internationalisation strategy does the firm follow? Is it appropriate given it capabilities and resources? Can you compare its strategy to those of its main rivals? How has the firm grown in recent years, acquisitions, mergers or organically? Has the firm adopted any cooperative strategies? For what purpose? How successfully? Are there any links to its capabilities and resources?arrow_forward
- Reviewed Interim Results for the 26 weeks ended 26 June 2022Massmart is an African retail group, with total Group sales of R41.3 billion for the 26 weeks ended 26 June 2022. Through our widely recognised and differentiated retail and wholesale formats, represented in 403 Retail and Wholesale stores in 13 sub-Saharan countries, we have leading market shares in the general merchandise, liquor, home improvement and wholesale food markets. The Group’s key foundations of high volume, low cost, responsible business and operational excellence enable our price leadership. Holders of Massmart Holdings Limited ordinary shares ("Massmart Shareholders") are hereby advised that the Board of Directors of Massmart Holdings Limited (“Massmart”) and the Board of Directors of Walmart Inc. (“Walmart”) have reached in principle agreement regarding the terms and conditions of a potential offer by Walmart to acquire all of the issued ordinary shares in Massmart Holdings Limited ("Ordinary Shares"), other…arrow_forwardArticle: It is now 2015, and Smithfield's Custom Furniture has continued to grow. Its new product line of lower-priced furniture was an immediate sensation in the marketplace. The company now has 344 stores and 21,000 employees. The company now has a total of 12 international retail stores evenly divided among Spain (3), France (3), Germany (3), and England (3). Margot Smithfield, Jonas Smithfield III's only heir, is now running the company. She has a master's degree in design and an MBA degree. She has been running the company for 3 years. Margot Smithfield and the 12-member board of directors have been assessing an opportunity to acquire You Figure it Out, a moderately profitable 51 store chain of ultra-modern furniture. You Figure it Out's furniture and furniture-related accessories are all made in China and sold only in the United States. Their retail stores are located in Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4). Margot and her…arrow_forwardThe Xerox 914, the first plain-paper copier, was introduced in 1959. Regarded by many people as the most successful business product ever introduced, it created a new industry. During the 1960s Xerox grew rapidly, selling all it could produce and reaching $1 billion in revenue in a record-setting time. By the mid-1970s return on assets was in the low 20 % range. Its competitive advantage was due to strong patients, a growing market, and little competition. In such an environment, management was not pressed to focus on customers. During the 1970s, however, IBM and Kodak entered the high-volume copier business-Xerox’s principal market. Several Japanese companies introduced high quality low volume copiers, a market that Xerox had virtually ignored, and established a foundation for moving into the high-volume market. In addition, the Federal Tarde Commission accused Xerox of illegally monopolizing the copier businesses. After negotiations, Xerox agreed to open approximately 1,700 patents…arrow_forward
- "The GLOBAL LIFE CYCLE consists of five stages: 1) Unmet demands-production begins; 2) Product introduction-demand exceeds production; 3) Growth of sales stage-supplies of a product is higher than demand; 4) Maturity stage-demand is satisfied; 5) Demand declines-decline of sales follows." Is this definition true or false? Question 1 options: a) True b) Falsearrow_forwardArticle: It is now 2015, and Smithfield's Custom Furniture has continued to grow. Its new product line of lower-priced furniture was an immediate sensation in the marketplace. The company now has 344 stores and 21,000 employees. The company now has a total of 12 international retail stores evenly divided among Spain (3), France (3), Germany (3), and England (3). Margot Smithfield, Jonas Smithfield III's only heir, is now running the company. She has a master's degree in design and an MBA degree. She has been running the company for 3 years. Margot Smithfield and the 12-member board of directors have been assessing an opportunity to acquire You Figure it Out, a moderately profitable 51 store chain of ultra-modern furniture. You Figure it Out's furniture and furniture-related accessories are all made in China and sold only in the United States. Their retail stores are located in Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4). Margot and her…arrow_forwardArticle: It is now 2015, and Smithfield's Custom Furniture has continued to grow. Its new product line of lower-priced furniture was an immediate sensation in the marketplace. The company now has 344 stores and 21,000 employees. The company now has a total of 12 international retail stores evenly divided among Spain (3), France (3), Germany (3), and England (3). Margot Smithfield, Jonas Smithfield III's only heir, is now running the company. She has a master's degree in design and an MBA degree. She has been running the company for 3 years. Margot Smithfield and the 12-member board of directors have been assessing an opportunity to acquire You Figure it Out, a moderately profitable 51 store chain of ultra-modern furniture. You Figure it Out's furniture and furniture-related accessories are all made in China and sold only in the United States. Their retail stores are located in Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4). Margot and her…arrow_forward
- Article: It is now 2015, and Smithfield's Custom Furniture has continued to grow. Its new product line of lower-priced furniture was an immediate sensation in the marketplace. The company now has 344 stores and 21,000 employees. The company now has a total of 12 international retail stores evenly divided among Spain (3), France (3), Germany (3), and England (3). Margot Smithfield, Jonas Smithfield III's only heir, is now running the company. She has a master's degree in design and an MBA degree. She has been running the company for 3 years. Margot Smithfield and the 12-member board of directors have been assessing an opportunity to acquire You Figure it Out, a moderately profitable 51 store chain of ultra-modern furniture. You Figure it Out's furniture and furniture-related accessories are all made in China and sold only in the United States. Their retail stores are located in Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4). Margot and her…arrow_forwardArticle: It is now 2015, and Smithfield's Custom Furniture has continued to grow. Its new product line of lower-priced furniture was an immediate sensation in the marketplace. The company now has 344 stores and 21,000 employees. The company now has a total of 12 international retail stores evenly divided among Spain (3), France (3), Germany (3), and England (3). Margot Smithfield, Jonas Smithfield III's only heir, is now running the company. She has a master's degree in design and an MBA degree. She has been running the company for 3 years. Margot Smithfield and the 12-member board of directors have been assessing an opportunity to acquire You Figure it Out, a moderately profitable 51 store chain of ultra-modern furniture. You Figure it Out's furniture and furniture-related accessories are all made in China and sold only in the United States. Their retail stores are located in Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4). Margot and her…arrow_forwardMarketing Options and Price Sensitivity The online market for travel services will reach $63 billion within a few years, and Pricelinecom aims to capture a significant share; already, it is high on the top-ten list of travel Web sites After a brief period of diversification into name-your-price sales of groceries and gasoline, the company has refocused on its core travel and financial services offerings, including airline tickets, hotel rooms, rental cars, and mortgage loans The company guarantees that a Pricelinecom mortgage is the “lowest-cost loan on the market” and backs this up by paying $300 to any customer who finds a better price 1 Define price sensitivity Provide relevant examples 2 What can you say about the price sensitivity of Priceline’s customers? 3 What effect would Priceline’s prices be likely to have on the reference prices customers bear in mind for travel and mortgage services? 4 How does the company’s lowest-cost loan guarantee affect…arrow_forward
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