marketing management quiz

Summarize the concern and the responses to the following social criticisms of marketing that argue the negative impact on individual consumers.       A) Planned obsolescence       B) Poor Service to disadvantaged consumers       C) High-Pressure selling

does marketing create or satisfy needs?  Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. Take a position: Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of customers.

Solve this question with steps please. The subject is basic marketing.

Marketing management seeks to meet organizational objectives by effectively satisfying customers in a dynamic environment. what are the objectives of the business/organization (speak on any business/organization) justify your response by identifying four core marketing concepts that are applied to achieve these or which core marketing concepts could be applied to achieve the organization's objectives better?

Does Marketing Create or Satisfy Needs? Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need.

Briefly outline and explain what is your understanding of marketing Suggest three (3) reasons why companies engage in marketing Briefly outline four (4) benefits of marketing to a company

Explain the evolution of marketing: 1- Production concept. 2- Selling concept 3- Marketing concept 4- Relationship marketing 5- digital marketing

Prior to participating in this unit’s discussion: please read Principles of Marketing e-text: Chapter 1: Available at: http://open.lib.umn.edu/principlesmarketing/ , then, summarize the main points. Express how they relate to a situation you encountered. distinguish among needs, wants, demand, consumers, and the marketing principles. How does marketing occur and cite at least one example of marketing in real life and everyday situations?

If a Business is compared to a car, state which apart of the car you consider Marketing to be andexplain your choice. Your explanation must be based on research on the nature and importanceof Marketing.  Conduct research on the importance and nature of marketing. Link the research to the part of the car you selected.

elaborate on whether the 4 P marketing model (Product, Price, Place and Promotion) is still relevant compared to the 4 A marketing model (Affordability, Accessibility, Acceptability and Awareness).

In your own words, what is marketing? Write down your definition. Does your definition includesuch key concepts as customer value, engagement, and relationships?

Being first to market can be an advantage and a disadvantage. Provide at least one reason for each.

Briefly outline and explain what is your understanding of marketing? Suggest three (3) reason why companies engaging in marketing? Briefly outline four (4) benefits of marketing to a company?

1. Briefly outline and explain what is marketing? 2. Suggest three reason why companies engaging in marketing. 3. Briefly outline four benefits of marketing to a company?

Explain,how marketing affects the decisions consumers make. Explain the role of marketing  and how awareness can change the minds of consumers when buying products or services.  Identify two or three examples of personal and professional marketing.

Many market researchers have their favorite research approaches or techniques, though different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research uses quantitative measures. Take a position: The best marketing research is quantitative in nature versus the best marketing research is qualitative in nature.

1. Marketing involves, among others, "the delivery of value to consumers." However, the value a consumer places on a particular product or service is subjective. If you are a marketer, how can you increase your customer's assessment of your product/service. Use a product of your choice as an example.

“Market Segmentation: Still the Bedrock of Commercial Success” (Source: https://www.marketingjournal.org/market-segmentation-still-the-bedrock-of-commercial-success-malcolm-mcdonald/)   In light of the phenomenal advancements in marketing technology, it is important to dispel some of the popular myths surrounding market segmentation and explain why needs-based segmentation is still the main route to commercial success.  The most common objective of modern com­mercial organizations is the sustainable creation of shareholder value. This can be achieved only by providing shareholders with a total return, from capital growth and dividend yield, that exceeds their risk-adjusted required rate of return for this particular investment. In today’s highly competitive environ­ment, the major sources of shareholder value creation are the intangible mar­keting assets of the business, such as brands, customer relationships and channels of distribution, the 70% of the company’s value that does not…

Please original work Do consumers really want one-to-one marketing?” Relate your personal experiences and opinions to this question.  Then, relate your opinions from the marketers’ point of view.  Assuming the two opinions differ, what might marketers do to make one-on-one marketing more acceptable. Please cite in text references and add weblinks

Some critics of marketing have suggested that market segmentation and target marketing lead to an unnecessary proliferation of product choices that wastes valuable resources. These critics suggest that if marketers didn’t create so many different product choices, there would be more resources to feed the hungry and house the homeless and provide for the needs of people around the globe. Are the results of segmentation and target marketing harmful or beneficial to society as a whole? Should firms be concerned about these criticisms? Why or why not?

True or false, state your reason briefly if it is false.

Marketing is managing profitable customer relationships. The aim of marketing is to create value for customers and to capture value from customers in return – a mutually rewarding exchange. Describe the major trends and external forces that are changing the marketing landscape in this age of customer relationships.