AI or AR Driven Social Media Strategy Assignment
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Western Illinois University *
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Feb 20, 2024
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AI or AR Driven Social Media Strategy
Objective
: The objective of this assignment is to explore the potential of artificial intelligence in social media marketing and develop an AI or AR-driven social media strategy for a specific brand or organization.
Instructions:
1.
Research and Background: a.
Conduct research on the applications of AI or AR in social media marketing.
b.
Identify and analyze case studies or examples where AI or AR has been successfully used in social media campaigns.
c.
Explore different AI or AR technologies and tools available for social media marketing, such as sentiment analysis, chatbots, content recommendation engines, etc.
2.
Brand Selection
:
a.
Choose a real or fictional brand or organization for which you will develop an AI- or AR-driven social media strategy.
b.
Provide a brief background of the brand, its target audience, and its current social media presence.
3.
AI or AR Integration:
a.
Identify specific areas of social media marketing where AI or AR can be integrated to enhance the brand's strategy and performance.
b.
Select at least three AI or AR technologies or tools that can be utilized effectively for the brand's social media presence.
c.
Explain how each selected AI or AR technology can benefit the brand's social media strategy and provide relevant examples.
4.
Strategy Development:
a.
Develop a comprehensive AI or AR-driven social media strategy for the chosen brand.
b.
Include a content creation plan, engagement tactics, and audience targeting strategies. c.
Describe how AI or AR technologies will be incorporated into the strategy to improve content personalization, customer engagement, and overall performance. d.
d.
Outline specific KPIs (Key Performance Indicators) to measure the success of the
AI or AR-driven social media strategy.
5.
Potential Challenges and Limitations:
a.
Identify potential challenges and limitations of implementing AI or AR in social media marketing for the chosen brand.
Internal
b.
Discuss strategies to mitigate these challenges and overcome limitations.
6.
Conclusion and Recommendations
: a.
Summarize the key findings of your research and the AI or AR-driven social media strategy developed.
b.
Provide recommendations for the brand on effectively implementing the proposed AI-driven social media strategy.
7.
Presentation
:
a.
Prepare a professional presentation summarizing the key points of your AI or AR-
driven social media strategy. b.
Deliver the presentation to the class, highlighting the importance of AI or AR in social media marketing and the potential impact on brands and organizations.
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