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DeVry University, Keller Graduate School of Management *
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Marketing
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Feb 20, 2024
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1
Strategic Marketing Brief
Teen Smartwatch with E-Smoking and Vaping Sensor
Denny Garcia
DeVry University MKTG525: Marketing Research
Professor Robert Schaumann
November 18, 2023
Denny, your APA format looks good throughout
, thank you!
I will NOT edit your paper for writing, but will offer an evaluation. This will allow me – with the Thanksgiving holiday – to spend time with family and return this paper when I promised. You are ALWAYS most WELCOME to call me if you would like to discuss your evaluation and where I saw repeated errors, either in your writing and/or use of APA7 format. 603-593-5212 in New Hampshire. bob
2
Abstract
The teenage smartwatch will detect when their child is vaping or using any type of smoking device. The watch will send a signal to the parents. The data will be sent to the parents ' phones, computers, or any smart device. This strategic Marketing brief will cover insights, segmentations, and product strategies
. This will allow the parent to take the right action at an earlier stage of vaping. This product aims to protect the child from becoming addicted to vaping and having to face health issues in the future. In the 2018 annual survey, 44,000 students participated
;
t
his included eighth graders up to 12
th
graders. More than 37% of twelve graders have been exposed to e-cigarettes
;
t
his was an increase of 28% o
f
over
the prior year. As technology has evolved
,
i
t has become the most important thing in teenager life. Nowadays
,
t
he new trend is wristwatches
,
w
hich teens are calling smartwatches. In this new trend, teenagers are also adopting e-cigarettes and vaporizers. These two things have become the new norm in teen society. Unfortunately, parents are not always aware of what their kids are up to, especially at that age when they start taking the train to school or walking home alone. The teen smartwatch will detect when your child is holding an e-cigarette or vaping device, and it will automatically send a message to the parent's device.
Keywords: survey, interviews, e-cigarette, vaping, convenience, teenager watch.
3
Insights and Segmentation
Segmentation marketing is used to identify the target customers. The three types of primary search that I will be utilizing are as follows. I would be using surveys to acquire information about customers' preferences, concerns, and interests. This would direct me to what customers want to see from my product. I would do interviews, this will give me a deeper understanding of customer motives, concerns, and wishes. I will also conduct observation studies
which will help me document and monitor customers' behaviors and what will be the reaction to my product. What would you observe? Seems to me that focus groups would provide you more insight.
When it comes down to the ethical part of my research, I will focus on the following privacy and data protection, Informed Consent, Confidentiality, and Preventing Harm. Any participants need to be fully aware of the study’s goals and for what the data will be used. I will make sure to acquire consent from anyone who participated in the studies. Their personal information will be preserved.
The target customers for the teens’ watch age 12-18, male and female, location worldwide, and income 40k-45. Do you know any kids making THAT much money
?
I think yo
u
want to focus on the parents
as your target market. No teen in their right mind will want a smartwatch that “tattles” on them if they vape/smoke
. Throughout the years
'
,
smartwatches have
become extremely popular, especially among teenagers. Customers buy products to fulfill their needs
,
. E
e
specially when it comes to their children. Parents want to feel that the product meets their expectations.
The value proposition of my company’s product is convenien
ce
t
. In addition, E
e
fficiency, consistency, and integrity. The teen watch needs to perform at its best because it
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HILLTOPPERS CORPORATION
Post-Closing Trial Balance
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Equipment
Accounts Payable
Common Stock
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Mc
Graw
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Totals
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