MKT 625 Discussion 1-1

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School

Southern New Hampshire University *

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Course

625

Subject

Marketing

Date

Feb 20, 2024

Type

docx

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2

Uploaded by Makaylapeterson2015

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My name is Makayla Peterson. I am from Richmond, Virginia. I have a son who just turned two in August and a three-year-old dog named Melo. I obtained a bachelor’s degree in Construction Management Engineering Technology and am working towards my master’s degree in Marketing. I currently work as a civil engineer. Within my position as a Civil Engineer / Project Manager for a local city in Virginia; I have to go to various task force meetings, where I have to obtain and review different transportation information to provide to the various groups throughout the city to help uplift the improvement. To aid me with figuring out what the surrounding neighborhoods would like I have increased the amount of social I use and reached out to City official pages to take polls to receive feedback. I believe this course will increase my knowledge of strategies that will help with marketing my department to all neighborhoods in the city. Since reviewing the course work and outcomes for this course Strategic Digital Marketing, I am looking forward to learning in more depth about budgets and timelines. I believe these two elements would help me with the daily projects that I manage. I also am interested in digging into KPIs and Analytics Tools next week; I have learned about the two topics in the previous course but can learn more about them. The components of module one consist of an overview of digital marketing where it stems from and what elements will help create a change in digital marketing. After finding further research I have a blog from Maryville University outlining digital marketing, components of digital marketing, marketing tools that can aid with research, and elements of the future of digital marketing. For example, the blog states “Google Analytics is one of the most powerful tools for helping digital marketers understand their audiences. Reports can be generated that reveal descriptive, behavioral, interaction, and attitudinal data in great depth”(Hurtado, 2023).
This blog can become a great aid for my classmates and me if there may need to be another possible source to get quality information from. Resources Hurtado, A. (2023, November 3). Digital marketing strategy: Key Components & Tips to get started . Maryville University Online. https://online.maryville.edu/blog/digital-marketing- strategy-components-tips/
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