MKT205_Module_Four_Milestone

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Southern New Hampshire University *

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205

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Marketing

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Feb 20, 2024

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docx

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4

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1 Module Four Milestone Worksheet: Promotion and Price Southern New Hampshire University MKT 205: Applied Marketing Strategies September 24, 2023
2 PRODUCT “healthy” carob (chocolate substitute) bars PERSONA Brielle, 35 years old PROMOTION FIRST MARKETING CHANNEL Description of first marketing channel: The first marketing communication channel I would use is social media. It allows interaction between the brand and customer, brands can share content related to their products, inform themselves, keep their customers updated and build new relationships. Why this channel is appropriate for this persona: As a younger professional, who regularly shops online, it is likely she is a regular user of social media. Additionally, given her search history, targeted social media ads are likely to catch her eye as she engages online. She also likes to exercise and work out at the gym, meaning she is likely to be checking her social media while in between workout sets. SECOND MARKETING CHANNEL Description of second marketing channel: Given that Brielle is a younger age, she has likely unplugged from traditional media channels. With her likely viewing habits including streaming services, we can directly target her with ad placements connecting to her IP address. This will ensure we are effectively, efficiently, and cheaply reaching her. OTT is far more efficient than traditional media. Why this channel is appropriate for this persona: Given that Brielle is a younger age, she has likely unplugged from traditional media channels. With her likely viewing habits including streaming services, we can directly target her with ad placements connecting to her IP address. This will ensure we are effectively, efficiently, and cheaply reaching her. OTT is far more efficient than traditional media. PRICE PRICING FACTOR: COMPETITOR PRICING
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