Module 2 DQ

Marketing mix(toothpaste) choose a product that you have purchased recently.  Research and investigate this product on the Internet and in the marketplace.  Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product.  At a minimum, consider the following questions in your investigation: Product Strategy : * In what category of consumer products (convenience, shopping, or specialty) does this product fall?  Why? * At what stage is this product in the product life cycle (introductory, growth, maturity, decline)?  Why? * What role, if any, did branding (brand name, symbol, slogan, etc.) play in your selection of this product?  Why? * What role, if any, did packaging play in your selection of this product?  Why? * Evaluate the quality of the product in terms of quality level and product consistency. Promotion Strategy : * Identify the various media used to promote/advertise the product. * Did other…

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Marketing Mix choose a product that you have purchased recently.  Research and investigate this product on the Internet and in the marketplace.  Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product.  At a minimum, consider the following questions in your investigation: Product Strategy * In what category of consumer products (convenience, shopping, or specialty) does this product fall?  Why? * At what stage is this product in the product life cycle (introductory, growth, maturity, decline)?  Why? * What role, if any, did branding (brand name, symbol, slogan, etc.) play in your selection of this product?  Why? * What role, if any, did packaging play in your selection of this product?  Why? * Evaluate the quality of the product in terms of quality level and product consistency.

help dis market

Describe sales orientation and provide an example of a product/service that fits this description, and try to imagine the broader organizational strategy that is being advanced by this approach.

Prepare a Marketing Plan and Overall Marketing Strategy, for hair care products such as Shampoo, Conditioner Hair Serum, and deep treatment. This includes pricing, distribution, promotion, Sales etc.

In a recent meeting with the CEO of your organization, your CEO said that marketing department shall focus on that element of marketing mix which generates revenue for the business Organization. which of the follwing element of marketing mix your CEO was talking about. Option are : price product place promotion

list and describe the seven (7) steps of the Sales Process in relation to a car dealership. You are also expected to incorporate some critical analysis of these steps with questions, comparisons or even examples.

ANSWER NUMBERS 2-5 WITH 2-3 SENTENCE FOR EACH NUMBER WITH OWN ANSWER/OPINION

What kind of sales incentive plan do you recommend? Why?

Discuss the differences between Selling Concept and Marketing Concept. Also provide examples of companies using the given two concepts.

How can the promotional mix turn into strategy? Explain your answer.

What product do you want to sell?, make a tagline for your chosen product?, who is your market target?

What comes to your mind when you listen the word Frutika Juice? Does the taste of Frutika Juice unique? How is it compare to other brands? Who are their target customers? What kind of promotions Frutika Juice do? Do you remember any advertisement?

Choose a major sporting tournament e.g. (World Cup, Euros, Wimbledon, Olympic Games, Formula 1, Moto GP etc.) and along with a relevant brand/organisation/business create an outline of potential sponsorship activations/activities for the event that can be engaging for both the brand, event and event-goers.

report on who is burger kings target market?

How will your product distribution, promotion, and pricesatisfy customer needs?

there are 5 definitions , definitions briefly subject:Sales Management 1.Effectiveness 2.Prospect 3.FAB selling technique 4.Selling 5. Close

Make BeatBox beverage company marketing program  as a below instruction. * This is the section in which you can finally explain what you feel the company should do with the product.This is to show that you have learned the marketing concepts and that you can apply them to a marketedproduct, service or idea.Make sure you provide examples of the 4P’s in each of the sections above.Make sure you address issue of how and what should done if possible. Indicate the activities that will have tobe undertaken in order to execute the strategies (4P’s).Product – features, idea behind the product, brand name, packaging, service warranty. E.g. Rolaids soft chewsare convenient, fast-acting medicine, in a roll, easy to chew and carry.Price – list price, discounts, allowances, credit terms, payment, top pricing in category vs. moderate price vs.lowest price. If you do not think pricing should change, you would provide current pricing information andrecommend that the current pricing strategy should be…

Marketing mix choose a product that you have purchased recently.  Research and investigate this product on the Internet and in the marketplace.  Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product.  At a minimum, consider the following questions in your investigation: Product Strategy : * In what category of consumer products (convenience, shopping, or specialty) does this product fall?  Why? * At what stage is this product in the product life cycle (introductory, growth, maturity, decline)?  Why? * What role, if any, did branding (brand name, symbol, slogan, etc.) play in your selection of this product?  Why? * What role, if any, did packaging play in your selection of this product?  Why? * Evaluate the quality of the product in terms of quality level and product consistency. Promotion Strategy : * Identify the various media used to promote/advertise the product. * Did other promotional…

Explain the four types of consumer offerings and how they differ from one another. Give examples of products/services that you have purchased from each category.