Research LV

Marketing question ... What role do post-purchase surveys and feedback mechanisms play in improving products and services?

Q1-“Marketing in 21st century; it is not among products. It is among perceptions.” Regarding sensory marketing (senses), what do you understand from this statement? Please make comments with your own words.

Marketing question... Discuss the implications of market research on product development and innovation.

Here are some articles about how marketers use Maslow's hierarchy of needs theory in practice. Please provide some comments about its applications in marketing and share your thoughts about how you can apply this theory to your work, study, or daily life. 1. https://www.forbes.com/sites/forbesagencycouncil/2019/10/28/are-you-using-maslows-hierarchy-of-needs-for-your-marketing/?sh=41c413224f6bLinks to an external site. 2. https://www.business2community.com/content-marketing/feed-need-using-maslows-hierarchy-guide-content-marketing-01767440

(a) What marketing research did Vivian Callaway execute? (b) What were the critical questions that led her to conduct research and seek expert advice? (c) How did this affect the product’s marketing mix price, promotion, packaging, and distribution decisions?

Q3: what are five benefits that are derived from careful segmentation and profiling the target audience for a marketing campaign?

Why do you think measuring marketing performance is important? Outline one strategy to evaluate marketing performance. Link between marketing and firm performance unclear Marketing metrics (elaborate on some key metrics related to customers, competitors and market)

1. Identify three (3) consumer trends that have arisen from the COVID-19 Pandemic and describe three (3) marketing opportunities that each trend presents to businesses. 2. Having selected three (3) trends above, suggest two (2) possible methods this information may have been achieved citing one advantage and one disadvantage of both. Please number responses.

Answer 1. How can customers achieve satisfaction? As an entrepreneur competing with other businesses, what are the various programs/tools that can be used by marketers in building customer relationship management? Explain with examples on how each of these programs can be applied.

what is the importance of marketing mix in the development of marketing strategy? (give atleast 5)

There are significant differences between B2B and B2C marketing. Conduct additional research in order to describe the differences between B2B and B2C marketing in terms of market structure.

Q3 As an account executive for a marketing consulting firm, your newest client is GIMPA. You have been asked to develop a positioning strategy for the university. Develop an outline of your ideas leading to a specific positioning statement.

Question 1: Apply the model of consumer decision making to the purchase behaviors shown by the Nike consumers. Questions 2: Imagine for a while that you are working as a Marketing Vice President Nike. After analyzing the marketing and branding strategies Nike is implementing, recommend the changes you will be introducing in these strategies with logical reasoning. Question 3: Assess the social and ethical considerations in targeting consumers and recommend in detail how Nike can implement this concept in better way. Question 4: When it comes to marketing, for three decades...Nike has used the image of rebellion to sell its gear. Is it a good idea (yes/No), give detailed arguments?

2 What is the difference between marketingcommunications and integrated marketingcommunications (IMC)?

Which of the following statements best represents a company practising societal marketing ?   Question 18 options:   1)  The company has started introducing a new and convenient packaging for customers.   2)  The company has decided to use only recycled paper in their packaging   3)  The company decided to add more new features to their product to beat competition.   4)  The company decided to sell the old models at the lowest price to clear stocks.

• Assume that you need to do a market research before launching a “car service at doorstep” business . You want to understand consumers’ needs, wants, and the expectations from this type of product as well as their intentions to purchase it. How would you collect data (qualitative research, experiment, etc.)? Why would you prefer this method?

Conduct a market share and profitability analysis of the food brand Sara Lee. (Please include number specifics) Based on the analysis and performance, give them a "marketing grade".

company wishes to launch a new toothpaste, which could prevent tooth cavities and tooth decay. But the tooth paste market is highly crowded with multiple brands. As marketing executive prepare a market research & Plan so that the company’s new brand could be established in the market.

2. One principle of marketing is that "All Customers Change", and effective marketing strategy must manage customer dynamics. Explain three (3) ways in which customers are changing, and provide examples. How do marketers manage these dynamics, provide examples.

1. Identify three (3) consumer trends that have arisen from the COVID-19 Pandemic and describe three (3) marketing opportunities that each trend presents to businesses. 2. Having selected three (3) trends above, suggest two (2) possible methods this information may have been achieved citing one advantage and one disadvantage of both.

Define marketing using at least 3 definitions from 3 different peer reviewed journals articles and explain using the literature why marketing is important? Using the current literature explain why marketing is important and the understanding of customers and the marketplace? Using the literature, define target audience, segmentation, and positioning using at least one peer reviewed sources for each term. Give examples of how these theories work in the marketplace.The post needs to be at least 4 to 5 paragraphs in length..

Tom is a business owner that has just asked his team the question, “What do we do best?”  Which of the four marketing management philosophies is Tom using?   Question 2 options:   a)  Production orientation   b)  Sales Orientation   c)  Market Orientation   d)  Societal Marketing Orientation

Tony is a business owner that is under the impression that people will buy more goods if aggressive promotional techniques are used with potential buyers. Which of the four marketing management philosophies is Tony using?   Question 1 options:   a)  Production orientation   b)  Sales Orientation   c)  Market Orientation   d)  Societal Marketing Orientation