Morgan Bendele - Marketing Chapter 2 Notes

Create a new product for Kellogg's company that could be an extension of an existing brand(family branding) or totally new branded product(individual branding) In order to assist in developing the marketing plan, the report should cover the following sections 1. introduction 2. Business mission statement (Source either from the company or your decision) 3. Marketing environmental analysis    External environmental analysis Macro-environment: PESTLE analysis Micro-environment: Porter’s Five Forces Internal environmental analysis: SWOT and TOWS analysis (both in a table format listing a few key points – the SWOT and TOWS tables are not included in the word count) Optional: BCG Matrix (not included in the word count) 4. Marketing objectives ( develop SMART objectives based on marketing environment analysis) Based on UK marketing. Please use your own words. Many thanks

6. Define the four components of a marketing mix. Use either non-commercial foodservice or nutritional services to illustrate your definition. a. Product: In the context of non-commercial foodservice or nutritional services, the product component refers to the actual food items or services offered to consumers. This could include the variety of menu options available, the quality and nutritional value of the food, as well as any additional services such as dietary counseling or meal planning provided by the foodservice establishment. b. Price: Price in this context refers to the cost associated with the food or nutritional services offered. This includes menu pricing for individual items or meal plans, as well as any discounts, promotions, or pricing strategies implemented to attract customers while ensuring profitability for the foodservice provider. c. Promotion: Promotion involves the communication and marketing efforts used to raise awareness and attract customers to the…

Subject:- finance

6 Explain ethical standards and consumer rights and responsibilities - Explain what are the ethical standards that cover• Privacy, confidentiality and security of customer information• Disclosure of material facts, conflict of interest and referrals• Price guide recommendationsIn your report be aware we are not looking for the legislation that governs these behaviours but rather the ethical principles and considerations you should consider when dealing with those issues.

3.1 Identify the various objectives of marketing departments and provide an examplefor each. (10)

Please explain the different marketing management orientations in one paragraph.

● Describe the relationship between the target market and the 4 P’s ● If there was a weakness in the marketing plan outcome would you look to the 4 P’s for a possible solution?

3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app. Report Structure Your report should include the following sections: ●Introduction​: Briefly explaining the purpose of the report ●Technology Options​: Where you describe each type of technology ●Sales Solution​: Where you explain how the options will increase sales ●Marketing Channels​: Where you discuss how to reach customers…

Please explain the photo attached

a. Explain the literature review on customer buying behaviour. b. Explain the literature review on product quality. c. Explain the literature review on product price. d. Explain the literature review on product promotion.

Please Type response.

a. Explain the picture about factors influencing brand perception. b. Explain one underpinning theory based on picture about factors influencing brand perception. c. Explain the practical significant about brand perception on customer behaviour. (In one paragraph)

L.How does customer loyalty contribute to long-term business success and profitability?

Please add more and improve our conclusion in our paper

Thanks in advance

Subway Restaurant  (Sandwiches, Cookies, Drinks and etc.)   A. Describe what Subway differentiates from its competitors in the market. Please select an attribute important to the consumers and expound why you use the products or avail the services of this brand. B. Describe a specific target market for this brand and discuss why they are the appropriate segment to target upon to. C. Elaborate what you think is the value proposition of Subway when it comes to its products or services.   You may perform additional research regarding the brand but the answer should be in own words. Satisfactory answer means a helpful rating! Help me understand this pls.... fulfill all 3 requirements in one long paragraph. Make this very well and do not get other work, i will track those! tenkz

1 (a) From the perspective of the Marketing department and a Tactical assistant marketing manager, discuss the effect of the PESTLE.  Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences. (THREE reasonable factors that may interrupt customers’ experiences)  Request information from TWO other departments  (Production, Distribution, Sales, Finance & Accounting, Human Resources) that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting.

Answer 7, not 6

Please answer in detail   Name and discuss 3 primary types of objections customers typically raise: 1. Price objection: Customer believes quoted price is too high. 2. Product Objection: Customer voices concerns about some element of product or service or customer might not be familiar with the product. 3. Time objection: Customer considering buying, but needs more time or customer has no intention of buying and wants to get rid of salesperson.   Imagine you are newly employed as an Assistant Vice President (AVP) of Corporate Sales at a marketing organization.  In the upcoming week, your team will be hosting a presentation for a new line of Tennis Rackets for 75 prospects. As you are aware, prospects are going to raise objections about this product. Using the compensation technique (admits the objection is valid but also discusses other benefits). and the acknowledgment technique (admits the objection is valid) discuss how one can apply these techniques to overcome objections. Why?…

Q1). Explain the role of marketing function in the context of contemporary business practice. Your answer should be backed up by relevant examples relating to the pharmacy sector Q4). Discuss the field of Risk Management and root cause analysis and their importance in a business setting. Included in your answer specific examples relating to the pharmacy sector. Focus

1. What is new market target of beauty products. 2. What is new market target of food products.

1. Product decisions affect customer a. Cost b. Benefits c. Loyalty d. Convenience 2. If a consumer buys Charmin bath tissue that is the exact same quality as a generic brand only more expensive, Charmin has created ________ with the consumer. a. Brand mark b. Brand name c. Brand equity d. Brand   3. Producing the most efficient and cost-effective version of a product describes what? a. Production orientation b. Sales orientation c. Market orientation d. Social orientation   4. Why is research critical to marketing? a. To pinpoint whether an economy is production or service oriented b. To determine if marketing activities are effective c. To determine what’s likely to be the next hot trend in marketing d. To determine basic consumer needs

Is there a specific spacing and font for an Buiness Annual Report?

(d) Investigate what accounted for the success or failure of each example stated in ‘b’ above and provide superior recommendations that would have helped such companies in those Instances to achieve their objectives.

a. Explain scope time of the influence of brand perception on customer buying action. b. Explain scope product quality, price and promotion of the influence of brand perception on customer buying action. c. Explain scope respondent of the influence of brand perception on customer buying action.

Marketing plan section (15)