Digital Business Plan

Describe the basic digital commerce marketing and advertising strategies and tools. Also discuss the main technologies that support online marketing. Discuss how companies in real life use digital commerce marketing and advertising strategies and tools, if you get chance to start your business, how you will get benefit from these technologies.

Create a new advertising campaign for McDonalds that promotes a healthy food option due people trying to find healthier and vegan options. Discuss how your advertising campaign will be integrated with the other elements of IMC, as well as your media selection for the campaign. Explain the objectives, rationale, and reasoning for your campaign, as well the creative process behind your campaign! It is enough to provide an outline or plan and describe what the campaign involves.

Digital marketing, just like marketing in traditional media, can be easily divided according to different logics, such as advertising, publicity and word-of-mouth. choose an alternative True False

How objectives work in a marketing communications campaign and why it’s important to be clear about what the campaign is to achieve?

Marketing, especially in today's society, is widely used for social media and technology in the form of products and services. It is so easy for brands and companies to market something they don’t always understand.      Technology is a tool that is used every single day in today’s society. I never understood how much technology plays a part in business and marketing before I started this degree. I used to think marketing was just used on billboards and newspapers. I never would have guessed how heavily technology is used in marketing like it is used today.      This article mentions the intentional and unintentional categories of technology. Intentional processes are where the people change the technology and the unintentional processes are where technology changes people.     In the Intentional process, there are three groups, further extension, subversion, and diversion. The first intentional process, further extension, is typically what most marketers are familiar with, which is…

You are the manager of digital communications of a furniture manufacturing company. Explain at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy)which will be most effective during that stage.

DO NOT COPY PASTE FROM OTHER I WILL TRACK IT!!   Watch the video (https://www.yxutxbx.com/watch?v=NnW0UB8cm6Q), elaborating more about the benefits of digital marketing. Can you still think of well-known and successful companies/businesses, either in the local or global scene, that haven’t explored yet the route of direct and digital marketing? Give at least 1 example of such companies and discuss their current traditional marketing efforts. Do you think they can still survive today and even tomorrow’s marketplace by sticking to traditional marketing strategies alone? If they should already start incorporating digital marketing strategies in their current efforts, suggest at least 1 specific digital marketing tool that they can start using, and then discuss how this tool can help them sustain strong & profitable customer relationships at present.   ANSWER COMPREHENSIVE AND CHANGE THE X IN YT TO BE VALID SINCE THIS WON'T BE POSTED WITH AN EXTERNAL LINK

Marketing communications represents all the elements of the marketing mix that facilitate exchanges by targeting the brand to a group of customers, positioning the brand as being distinct from competitive brands and sharing the brand's meaning and unique differences with the product's target audience.  You understand the importance of successfully communicating the most relevant creative strategy in terms of developing a clear and consistent brand theme that sets one brand apart from its competition.  Contemporary advertising can be conceptualised into six creative strategies in three categories. Which one of the creative strategies would you recommend be the focus of the launch campaign for BienCai? Be sure to explain and justify your answer.  Can someone help me for this question, please? I uploaded the case as images.

Using the media company you use under Product, Price and Place: Coco Fresh Tea and Juice 1. Describe the current promotion activities of Coco Fresh Tea and Juice 2. Propose something that can enhance the marketing activities of Coco Fresh Tea and Juice. Include promotional images.

With online marketing gaining fame, the advertisements that companies display are also changing. What kind of ethical principles must be kept in mind to shape advertising policies for the new audiences on the internet?

Evaluate the evolution of marketing communications in the digital age, highlighting the key factors that have led to the growth of digital marketing.

Why might digital marketing be considered separate from the rest of the promotion mix?

DO NOT COPY PASTE FROM OTHER I WILL TRACK IT!!   Watch the video (https://www.yxutxbx.com/watch?v=NnW0UB8cm6Q), elaborating more about the benefits of digital marketing.  Can you still think of well-known and successful companies/businesses, either in the local or global scene, that haven’t explored yet the route of direct and digital marketing? EXPOUND WELL AND LONG!     change the x of the streaming site into its original one (yt) for it to be valid since if i posted this the original it will not be accepted.   ANSWER THIS COMPREHENSIVELY AND GOOD!

Develop and Plan a Digital Marketing Campaign Strategy to help reach prospective customers for a retail business.    Describe the 5’D’s of Digital Marketing as it relates to your Product or Services

Describe how marketers communicate differently with various segments of their target markets by using both traditional advertising and social media. Include discussion of the role played by factors such as target market demographics, the specific traditional advertising, and social channels being used.

Discuss the ethical considerations and potential consequences of persuasive technology in the context of online advertising and consumer behavior.

1. Name some of the challenges marketers encounter when developing advertising and promotional campaigns. How does the type of product affect the promotional strategies? 2. You work for an ad agency that has a Super Bowl sponsor as a client. What approach would you recommend for your agency as it develops a campaign-universal, customized for each geographical region, or something else, and why? 3. What types of companies could benefit from placing ads on the NFL website, and how can they use the internet effectively to promote their products? Consider the impact of technology and topics of privacy for businesses and business contracts in your answer. 4. Conclusion: Would you consider a career in marketing? If yes, explain. If no, why not and what other career path are you considering. What workplace readiness skills would be most helpful for your in your future career path.

Why companies are shifting their advertising money from traditional marketing to digital marketing?

Discuss traditional sources of advertising and public relations in comparison to e-based strategies. What are the pros and cons of each? What modes of advertising and public relations appeal to you and why?

DO NOT COPY PASTE FROM OTHER I WILL TRACK IT!! AND REPORT!   Watch the video (https://www.you tube.com/ watch?v=NnW0UB8cm6Q), elaborating more about the benefits of digital marketing. Can you still think of well-known and successful companies/businesses, either in the local or global scene, that haven’t explored yet the route of direct and digital marketing? Give at least 1 example of such companies and discuss their current traditional marketing efforts. Do you think they can still survive today and even tomorrow’s marketplace by sticking to traditional marketing strategies alone? If they should already start incorporating digital marketing strategies in their current efforts, suggest at least 1 specific digital marketing tool that they can start using, and then discuss how this tool can help them sustain strong & profitable customer relationships at present.   ANSWER COMPREHENSIVE AND CHANGE THE X IN YT TO BE VALID SINCE THIS WON'T BE POSTED WITH AN EXTERNAL LINK   SATISFY ALL…

You are the manager of digital communications of a furniture manufacturing company.state at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy) which will be most effective during that stage.

Some companies use a social networking strategy in which they avoid making direct advertising or brand statements. Develop the link between internet and E-commerce also explains the positive and negative aspects.

Discuss and explain the 4 mobile marketing objectives as follows: Increase brand awareness, exposure, and image; Increase traffic, leads, sales, and conversion; Improve customer service, and Increase engagement, retention, and loyalty and build relationships as well as their value for organizations. Explain with specificity, two popular applications that may help an organization/business  improve its customer service in a more effective manner. Why? Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims.

Marketing communications are the means by which firms attempt to inform, persuade and remind consumers- directly or indirectly- about the products and brands they sell. The marketing communications mix consists of six (6) major modes of communication. Briefly describe these using examples. In your description please include your assessment on the choice made by the marketer.

Choose a company, brand or organization selling products, services, or ideas and create their next advertising campaign! * PART 1: CHOOSE THE COMPANY/BRAND/ORGANIZATION Introduce the company/brand/organization. Explain why you selected it. Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix. Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective?