BSBMKG621 Assessment Task Answer_Paper and Question_Paper

1-year implementation plan that will reflect the marketing programme for the first year of a Strategic Marketing Plan Produce creative, action-oriented and practical solutions to business marketing problems Incorporate technological solutions into B2B marketing solutions Communicate effectively (written and oral) in a business marketing context Attend to detail when making decisions on business client matters; Contribute to stronger customer-orientation within organisations of interest; and Adopt ethical approaches and social responsibility in the design and delivery of marketing programmes to business customers.   You are the Marketing Director of a B2B Organisational Marketing company of your choice

a) Develop consultation and communication processes to support and encourage stakeholders (educators, strategists, learners etc.) into design and development. b) How would you ensure your assessment processes are compliant?

Giving examples what is indicator and what are the qualities of good indicator in monitoring and evaluation ?

Section 2: Brand Performance Table 1: Brand Performance Metrics Share of Sole Loyalty (%) Market Average Purchase Category Buying Rate Penetration Category Requirements (%) Brand Share (%) (%) Frequency Twinings 32 71 3.1 6.3 45 16 Nerada 23 62 3.0 6.8 38 11 Lipton 19 43 2.8 7.2 29 7 Tetley 15 32 2.8 7.6 21 3 Bushells 17 2.5 8.2 18 1 Pukka 8 2.0 9.8 13 Average 100 39 2.7 7.7 27 6 2. Table 1 shows the brand performance metrics over a 6 month time period. Are there any patterns evident between the brand performance measures in Table 1? Describe the patterns and differences that you see between the competing brands, and specifically for Lipton. (500 words approx.)

Best practices for determining product suitability during a typical individual life insurance sales process with a client have been developed collaboratively by industry associations. From the list below select those best practices: 1) Disclosure to client 2) Client expectations 3) Fact finding 4) Needs assessment 5) Recommendations and advice 6) Product information The best practices for product suitability are: Select one: a. 1,2,3 & 4 b. 3, 4, 5 & 6 c. They are all best practices d. 2, 4, 5 & 6

Criteria in choosing appropriate assessment tools

c.    What recommendations and action plans can be developed based on the findings of a marketing audit?

help asap please, give an correct and elaborated answer. 2. Describe the three ways that adverse impact is measured.  What data is needed for each?  Which is the best way to measure adverse impact?

Theory Application Lab 6: Social Marketing Theory   Instruction: The Health and Exercise Department would like to develop, implement, and evaluate an intervention program to promote physical activity among students. Your is tasks to create a comprehensive intervention plan using the Social Marketing Theory. Create the intervention and describe below the intervention components under each step. Important: Make sure you follow the five steps (and sub-steps) as described in the Social Marketing Theory. Don’t forget the Social Marketing Mix. PLEASE PROVIDE AN EXPLANATION FOR HOW TO COMPLETE Planning     Message and Material Development     Pretesting     Implementation       Evaluation

Scenario You are the product line manager for a snow board manufacturing company based in Provo, Utah. As product line manager for the company’s Xtreme line, you are ultimately responsible for all aspects of production as well as the profitability of the line. You have direct authority over the production, marketing and sales of the company’s Xtreme line of snowboards. The first quarter sales figures are in and you see that sales are down and in several key markets you no longer hold the #1 position. You are concerned that when you attend the quarterly management meeting that this poor performance is going to be a topic of much discussion. Several months ago, you received information from an overseas manufacturer that can manufacture the bindings for the snow board at a fraction of your current cost to produce them in-house. This will lower the cost to produce the Xtreme line allowing the company to increase their margin, lower prices to customers or some combination of both.…

Just what is benchmarking, and how does it function, exactly?

Starwood is the first major hotel brand to commit to a dedicated SixSigma program for improving quality. Why might an organization bereluctant to follow this type of formalized methodology? What otherapproaches could Starwood or its competitors use?

Q1. Outline underlying reasons for poor quality that may have impacted Airbnb.Q2. Examine to what extent Airbnb has the financial capabilities and competent employees to improve quality. Q3. Make recommendations to Airbnb, to improve the quality of their service by ensuring that your group suggest a suitable total quality management concept.Below are the details of the role and areas that the directors should address during the meeting.

Q4 principles and how to Resolving Ethical Dilemmas. What are ethical issues and

Unit 2 DQ: McDonald's vs. Gyu-Kaku Compare and contrast the customer involvement of McDonald's and a cook it yourself place like the Japanese barbeque joint Gyu- Kaku Why do they differ so much (make sure you define customer involvement and discuss your own experiences)?

In Conducting B/C Analysis Why Is It Best To Take A Limited View Point In Determining Benefits And Disbenefits?

I need the answer as soon as possible

Q: Write five recommendations for someone who wants to start his/her own business?Q: Write a summary about any existing company showing the main issues (it can be an international or national company).

Explain the use of the assessment center.