W02 Study_ Marketing Research_ Marketing Management

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Brigham Young University, Idaho *

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241

Subject

Marketing

Date

Feb 20, 2024

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pdf

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5

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1/9/24, 5:08 PM W02 Study: Marketing Research: Marketing Management https://byui.instructure.com/courses/275720/quizzes/4305029 1/5 W02 Study: Marketing Research Due Jan 17 at 11:59pm Points 10 Questions 10 Time Limit None Instructions Attempt History Attempt Time Score LATEST Attempt 1 20 minutes 9 out of 10 Score for this quiz: 9 out of 10 Submitted Jan 9 at 5:08pm Task : Read the chapters in Stukent and take a reading quiz in Canvas. Purpose : Learn the material for the week. Instructions Read the following in Stukent: Chapter 2: Marketing Research. Access the textbook by clicking on the Stukent link in the left menu. When you are ready, take the quiz in Canvas. The quiz is open book.
1/9/24, 5:08 PM W02 Study: Marketing Research: Marketing Management https://byui.instructure.com/courses/275720/quizzes/4305029 2/5 This attempt took 20 minutes. 1 / 1 pts Question 1 True or False: When no data exists to help marketing researchers pursue answers to research problems, they must collect new data, called primary data. True Correct! Correct! False 1 / 1 pts Question 2 Which type of data from research is usually collected by asking open- ended questions? Exploratory Correct! Correct! Descriptive Causal Behavioral 1 / 1 pts Question 3 True or False: Marketers should try to identify and use secondary data sources before moving to primary data collection. True Correct! Correct!
1/9/24, 5:08 PM W02 Study: Marketing Research: Marketing Management https://byui.instructure.com/courses/275720/quizzes/4305029 3/5 False 1 / 1 pts Question 4 True or False: Primary or secondary data is only qualitative. True False Correct! Correct! 0 / 1 pts Question 5 A burger joint observed that an increase of teenagers visited their restaurant. They wanted to know why there was a sudden increase, so they gathered a group of the teenagers together for an interview. A facilitator guided the teens through a series of questions to gain insight. This is an example of . A depth interview ou Answered ou Answered Focus groups orrect Answer orrect Answer Case analyses A projective method 1 / 1 pts Question 6 A new restaurant wants to know what the drivers for their customers to dine in are. What type of data does this fall under?
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