MKT 502 Case Questions_2023

Question 1: What is marketing? Please discuss the importance of marketing in hospitality industry. Question 2: Based on Michael Porter's competition theory, how can a hospitality firm gain the competitive advantage? Question 3: What are the different ways to segment the whole market? Why market targeting and positioning important for a hospitality firm? Question 4: Please explain the model of consumer buying behavior.

Abdul Samand (marketing ) Q1

Question 1: Apply the model of consumer decision making to the purchase behaviors shown by the Nike consumers. Questions 2: Imagine for a while that you are working as a Marketing Vice President Nike. After analyzing the marketing and branding strategies Nike is implementing, recommend the changes you will be introducing in these strategies with logical reasoning. Question 3: Assess the social and ethical considerations in targeting consumers and recommend in detail how Nike can implement this concept in better way. Question 4: When it comes to marketing, for three decades...Nike has used the image of rebellion to sell its gear. Is it a good idea (yes/No), give detailed arguments?

Q3 As an account executive for a marketing consulting firm, your newest client is GIMPA. You have been asked to develop a positioning strategy for the university. Develop an outline of your ideas leading to a specific positioning statement.

Q1: "What marketers know about consumers is comparable to the tip of an iceberg." Do you agree? Elucidate citing contemporary examples of product launches, success and failure.

Introduction to business question

A) Marketing plan objectives of apple company between 2020 to 2023 B) add examples pls

1. Select a product category and after drafting positioning maps that represent the competing products in that particular category (based on your own perceptions), find possible market opportunities or gaps in the positioning maps that have yet to be filled. (Please refer to the picture) 2. Why do we say that perceptions count more than reality, at least in the world of marketing?

Question: Marketing Intelligence involves building internal databases to identify marketing opportunities. Suppose you are the marketing manager for a cell phone company. What types of information would you collect in your company’s internal database? Do you think that some of this data would be useless for a company that makes a different product (say shoes)? Why?

Q2:  What is market segmentation and what does it mean to proflie the target audience?

1) In details explain  who is dutch lady UHL full cream milk target market. 2) How does the price of the product compare to the prices of the similar products like nedo and Alasika milk in the category? 3) What consumer need dutch lady milk satisfy

Thanks in advance

2. Review website of Gap Canada, Apple Canada. a) How do two companies segment their markets? Compare them and discuss why they have used similar/different segmentation strategies.

Q3. On the basis of five core marketplace concepts, illustratively state the concept of marketing Myopia.

Marketing question ... What role do post-purchase surveys and feedback mechanisms play in improving products and services?

8. Which product will most likely to sell through a customized marketing program? Chocolate bar digital camera. heart pacemaker

QUESTIONS FOR DISCUSSION AND REVIEW 1. What are some typical activities performed by marketers? 2. How does marketing add value to products? 3. In today's business environment, why is it essential for companies to practice the marketing concept? 4. Some cattle growers have formed a company to sell a new type of extra lean beef, How would the company develop a marketing strategy? 5. Give an example of a firm using the undifferentiated approach for a product and one using the market segmentation approach. 6. Select a firm and describe the marketing mix for one of its products. 7. What is the marketing environment? How does it affect a firm's marketing decisions? 8. Trace one of your recent purchase decisions through the stages of the buying process. 9. What are some of the differences between consumer purchases and industrial purchases? 10. How do organizations benefit from marketing research?

Buyer Analysis: Product Nopal 1. Identify your target customer, Describe customer demographics, address customers' needs, and discuss how buying decisions are made.  Note: For question 2 Remember that you are selling this business plan to venture capitalists to seek funding. All they care is about money and profit). So it would be wise to illustrate the followings in your explanation. 2. Your business objectives, and marketing plan with (Product, Price, Promotion, and Place/distribution) to accomplish the goals. The amount of money you are asking for, profit goals, and the estimated time to break even. Strongly sell your project to venture capitalists. Convince them that it will be a loss to them if they do not invest in you!

Topic : Principle of Marketing  Please read and answer thoroughly with clear and appropriate examples to illustrate as well as provide accurate information that is not shared wth other students so we dont have the same thing, please Each product will have a life cycle. Briefly explain each step in the Product Life Cycle (PLC), describing possible challenges and strategies which may be employed to sustain the sales and profitability of the product. Use appropriate examples to illustrate.

V1          Target market what is the income for the people to get a car Range rover? and what is the gender?   the location; what country's a company for the car range rovers they targeted and why?

subject: Technology marketing write how can you sell me the old model Radio

CB Assignment 5 (Consumer Decision Making) After watching the Consumer Decision Making Presentation, complete the following spread sheet and indicate which brand is most likely to be selected for each of the approaches below. Smart Phones for Smart Phone Attitudes Product Attributes Price Good Reception Screen Size Camera Quality Weight Conjunctive: Product Attributes For Conjunctive use a cutoff rating of 4. For Disjunctive use a cutoff rating of 10. Price Good Reception Screen Size Camera Quality Weight Brand Selected= Disjunctive: Product Attributes Price Good Reception Screen Size Importance Rating 35 25 20 10 10 Camera Quality Weight Brand Selected= A 6 8 8 4 6 35 25 20 10 10 Brand Scores B с 8 7 6 5 A 9 2 7 Minimum Rating =4 (on all attributes) Importance Ra 10 6 3 Brand Scores Rating of 10 on ANY attribute Importance Rating 35 25 20 10 10 Brand Scores C A B D 5 6 8 2 4 D D Lexicographic: Select Best Performer for Most Important Attribute

Which marketing philosophy focuses more on the manufacturer and not the customer?   Question 8 options:   a)  Production orientation   b)  Demand Orientation   c)  Market Orientation   d)  Societal Marketing Orientation

Q1. Social marketers are busy promoting such ideas as "Friends Don't Let Friends Drive Drunk" and "A Mind Is a Terrible Thing to Waste." Think of a situation where you play a role of social marketer in a Shaukat Khanam Hospital Pakistan, what will be your social message and how will you promote that idea? "“Marketers are skilled at stimulating demand for their products", elaborate this statement by giving three examples. Do explain the concept of metamediaries by providing three examples

Q5: What do you consider to be the key factors underlying the success of BeeCell’s direct mail campaign?

Detailed answer

5. What are the factors that have made market segmentation one of the most dominant approaches to market strategy in recent years? (Short answer)

Q4. With help of an illustration, state and describe the four major sets of segmentation variables that might beused in segmenting consumer markets.